12 Out-of-the-Box
Promotions
for
Affiliates
Moderator
- Lindsey Savoie, ShareASale.com
Panel Members
- Missy Ward, Affiliate Summit
- Jared Saunders, Jenson USA
- Jamie Reardon, LifeLock

Meet the Panel
Missy Ward @MissyWard
Co-Founder - Affiliate Summit, Inc
Jamie Reardon
Digital Marketing - LifeLock
Jared Saunders @TurboJared
Affiliate Program Manager - Jenson USA

Today‟s Outline
• Why is a Bonus Campaign Necessary?
• Types of Affiliate Promotions.
• Out-of-the-Box Promotion Ideas.
• Get the Word Out!
• Analyze the Results.
• Build Out a Promotional Calendar.

Why a Bonus Campaign?
“Leadership is the art of getting someone
else to do something you want done
because he wants to do it.”
- Dwight D. Eisenhower

The Reasons
In General Special Situations
• Engage Publishers • Lengthy Sales Cycle
• Remain “Top of Mind” • New Program Launch
• Create Loyalty • Exceptional Performance
• Build Long Term Relationships Necessary
• Quick Integration of Links
• Encouragement to Exceed Goals

Pay-Per-Click
$X for XXXX Clicks
(I‟m willing to pay an extra lump sum for affiliates who drive
more than XXX clicks this month)

Pay-Per-Sale
$X for XX Sales
(I‟m willing to pay an extra lump sum to affiliates
who drive XX sales this month)

Pay-for-Placement
$XX for THAT Spot
(I‟m willing to pay an extra lump sum for THAT spot on your website)

Out-of-the-Box Promotions!
Give a man a fish and feed
him for a day. Teach a man
to fish and feed him for a
lifetime.
- Chinese Proverb

Bonus Structures
Flat Contests Raffle Contests
• Single Largest Sale • One Entry Per Sale Generated
• Most Improved Affiliate • One Entry Per Unique Post /
• Highest Single Commission Content Page
Standard Setups
• First Sale Bonus
• Tiered Bonus
• New Customer Bonus
• Emerging Channel Bonus

Prize Worthy
Experiences
• Paid Trips to HQ for Top Performers
• Paid Trips to Affiliate Summit/Industry Conferences
Educational Time
• IT Tech Time
• Personal Site Evaluation
• Mentoring at Affiliate Summit/Industry Conferences

Prize Worthy (con‟t)
Prizes & Gifts
• Pay Site Hosting, Site Registration or New Software for 1 Year
• New Hardware (computer, wireless mouse, etc)
• AMEX Gift Cards
• Your Product/Service for Free/Discounted
Non-Traditional „Bonuses‟
• No Reversals Month
• Provide Site Traffic (via costumer emails)
• Increased Commission during Product Launches
• Giant Check

The Formula
Bonus Structure + Prize Worthy =
Out-of-the-Box Affiliate Promotion
Most Improved Affiliate Receives a 4-Hour
Personal Site Evaluation with the Tech Team

Get the word out!
Social Networking
• Facebook Advertising
• Forums
• ABestWeb, AffiliateSummit, WarriorForums, WickedFire,
WebmasterWorld
• Company‟s Social Platform
• Company Blog, Affiliate Blog, Twitter, Facebook, etc
• Personal Email Blast
Other
• Skype/Call/Webinar
• Direct Mail (when tied in with schwag items)

Promote the Promotion
Advertising Opportunities
• Network Ad Placements
• Placement on Active Bloggers Site
• Pay Per Click
• Affiliate Directories
Email Notifications
• Affiliate Newsletter (in the network)
• Company Newsletter

Analyze the Results
( Sales + Engagement )( Traffic + Branding ) = Value
(Cost + My Time)

Did it Work?
Measurement Points:
• New Sales/Leads
• New Affiliates/Active Affiliates
• Lifetime Value
• Bonuses Rewarded

Yearly & Monthly Measurements:
Current month numbers over last years numbers (day adjusted).
Select from Clicks, Gross and Net Sales, Number of Sales, Active Affiliates,
Average Sale and Conversion.

Monthly Measurements:
2 Prior Months, The Current Month, and 2 Future Months
Trends can be anticipated based on an algorithm.

Build a Promotional Calendar
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 New Site 2 Planning 3 4 5 Bonus email 6 7
& Newsletter
Launch Meeting Affiliate Summit
8 9 10 11 12 13 14
Affiliate Summit
15 16 17 18 19 20 21
22 23 24 25 26 27 28
New Product
Follow up !
Launch
29 30 31 1 2 3 4
“If you fail to plan, you plan to fail.”
Anonymous

Plan. Plan. Plan.
Give Advanced Notice!
Consider:
• Timeliness
• Common Holidays
• Vertical Specific Events
• Internal Events
• Budget
• Seasonality

Questions and Comments
Missy Ward @MissyWard
Co-Founder - Affiliate Summit, Inc
Jamie Reardon
Digital Marketing - LifeLock
Jared Saunders @TurboJared
Affiliate Program Manager - Jenson USA
Lindsey Savoie
Merchant Development Manager – ShareASale.com