12 Out-Of-The-Box Affiliate Promotions

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Inspire affiliate loyalty with unique, out-of-the-box affiliate bonus campaigns. Discuss the development, implementation, and analysis of these promotions!

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Promotional

Lindsey Savoie, Merchant Development Manager, ShareASale.com (Moderator)
Jamie Reardon, Digital Marketing, LifeLock
Jared Saunders, Affiliate Program Manager, Jenson USA (Twitter @TurboJared)
Missy Ward, Co-Founder, Affiliate Summit, Inc. (Twitter @missyward)

Published in: Business, Technology

12 Out-Of-The-Box Affiliate Promotions

  1. 1. 12 Out-of-the-Box Promotions for AffiliatesModerator- Lindsey Savoie, ShareASale.comPanel Members- Missy Ward, Affiliate Summit- Jared Saunders, Jenson USA- Jamie Reardon, LifeLock
  2. 2. Meet the Panel Missy Ward @MissyWard Co-Founder - Affiliate Summit, Inc Jamie Reardon Digital Marketing - LifeLock Jared Saunders @TurboJared Affiliate Program Manager - Jenson USA
  3. 3. Today‟s Outline • Why is a Bonus Campaign Necessary? • Types of Affiliate Promotions. • Out-of-the-Box Promotion Ideas. • Get the Word Out! • Analyze the Results. • Build Out a Promotional Calendar.
  4. 4. Why a Bonus Campaign? “Leadership is the art of getting someone else to do something you want done because he wants to do it.” - Dwight D. Eisenhower
  5. 5. The ReasonsIn General Special Situations • Engage Publishers • Lengthy Sales Cycle • Remain “Top of Mind” • New Program Launch • Create Loyalty • Exceptional Performance • Build Long Term Relationships Necessary • Quick Integration of Links • Encouragement to Exceed Goals
  6. 6. Pay-Per-Click $X for XXXX Clicks (I‟m willing to pay an extra lump sum for affiliates who drive more than XXX clicks this month)
  7. 7. Pay-Per-Sale $X for XX Sales (I‟m willing to pay an extra lump sum to affiliates who drive XX sales this month)
  8. 8. Pay-for-Placement $XX for THAT Spot (I‟m willing to pay an extra lump sum for THAT spot on your website)
  9. 9. Out-of-the-Box Promotions! Give a man a fish and feed him for a day. Teach a man to fish and feed him for a lifetime. - Chinese Proverb
  10. 10. Bonus StructuresFlat Contests Raffle Contests• Single Largest Sale • One Entry Per Sale Generated• Most Improved Affiliate • One Entry Per Unique Post /• Highest Single Commission Content PageStandard Setups• First Sale Bonus• Tiered Bonus• New Customer Bonus• Emerging Channel Bonus
  11. 11. Prize Worthy Experiences • Paid Trips to HQ for Top Performers • Paid Trips to Affiliate Summit/Industry Conferences Educational Time • IT Tech Time • Personal Site Evaluation • Mentoring at Affiliate Summit/Industry Conferences
  12. 12. Prize Worthy (con‟t) Prizes & Gifts • Pay Site Hosting, Site Registration or New Software for 1 Year • New Hardware (computer, wireless mouse, etc) • AMEX Gift Cards • Your Product/Service for Free/Discounted Non-Traditional „Bonuses‟ • No Reversals Month • Provide Site Traffic (via costumer emails) • Increased Commission during Product Launches • Giant Check
  13. 13. The Formula Bonus Structure + Prize Worthy = Out-of-the-Box Affiliate Promotion Most Improved Affiliate Receives a 4-Hour Personal Site Evaluation with the Tech Team
  14. 14. Get the word out!Social Networking • Facebook Advertising • Forums • ABestWeb, AffiliateSummit, WarriorForums, WickedFire, WebmasterWorld • Company‟s Social Platform • Company Blog, Affiliate Blog, Twitter, Facebook, etc • Personal Email BlastOther • Skype/Call/Webinar • Direct Mail (when tied in with schwag items)
  15. 15. Promote the Promotion Advertising Opportunities • Network Ad Placements • Placement on Active Bloggers Site • Pay Per Click • Affiliate Directories Email Notifications • Affiliate Newsletter (in the network) • Company Newsletter
  16. 16. Analyze the Results( Sales + Engagement )( Traffic + Branding ) = Value (Cost + My Time)
  17. 17. Did it Work? Measurement Points: • New Sales/Leads • New Affiliates/Active Affiliates • Lifetime Value • Bonuses Rewarded
  18. 18. Yearly & Monthly Measurements: Current month numbers over last years numbers (day adjusted).Select from Clicks, Gross and Net Sales, Number of Sales, Active Affiliates, Average Sale and Conversion.
  19. 19. Monthly Measurements:2 Prior Months, The Current Month, and 2 Future Months Trends can be anticipated based on an algorithm.
  20. 20. Build a Promotional Calendar Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 New Site 2 Planning 3 4 5 Bonus email 6 7 & Newsletter Launch Meeting Affiliate Summit 8 9 10 11 12 13 14 Affiliate Summit 15 16 17 18 19 20 21 22 23 24 25 26 27 28 New Product Follow up ! Launch 29 30 31 1 2 3 4 “If you fail to plan, you plan to fail.” Anonymous
  21. 21. Plan. Plan. Plan. Give Advanced Notice! Consider: • Timeliness • Common Holidays • Vertical Specific Events • Internal Events • Budget • Seasonality
  22. 22. Questions and Comments Missy Ward @MissyWard Co-Founder - Affiliate Summit, Inc Jamie Reardon Digital Marketing - LifeLock Jared Saunders @TurboJared Affiliate Program Manager - Jenson USA Lindsey Savoie Merchant Development Manager – ShareASale.com

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