Connecting European and North American Affiliate Markets

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: This session is geared towards North American affiliates, educating them on the benefits of avoiding rev share/CPS restrictions through connecting with European advertisers.

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Connecting European and North American Affiliate Markets

  1. 1. Connecting European and North American Affiliate Markets Kenny Howell, Network Director - Neverblue Email : kenny.Howell@neverblue.com Session 11c Tuesday, August 12, 2014
  2. 2. Who we are GlobalWide Media: Company HQ Staff: Offices: Founded: CEO: Investors: Brands: Digital marketing company serving over 800 advertisers, merchants and developers worldwide Los Angeles 160 Los Angeles, Hong Kong, London, Victoria 2004 Farshad Fardad Endeavour Capital Email Web Mobile
  3. 3. What we do: Global digital marketers • Mobile, web, affiliate networks • Over 30,000 affiliates worldwide • Mobile & web media buying – USA, Russia, Asia, Europe • 30 million US consumer email & data records • App distribution – over 1 million apps per month • Pay-per-call – over 500,000 paid calls per month in US/Canada/UK – now Asia
  4. 4. Overview 1. North America vs. Europe; Main differences 2. Emerging Markets 3. Traffic and Matching Offers 4. Trends 5. Questions
  5. 5. North America vs. Europe; Main Differences • Models • Agencies • Language • Currency • Localization • Compliance • Opportunities
  6. 6. Emerging European Markets 26.80% 24.30% 17.30% 16.20% 16.00% 15.70% 14.70% 13.40% 13.30% Russia Turkey Slovakia UK Hungary Austria Norway Serbia Italy Romania
  7. 7. Traffic and Matching Offers • Where to buy traffic? • How to buy traffic? • When not to buy traffic? • Best type of traffic • Connecting the right traffic to make your campaign a success
  8. 8. Trends • Daily Deals • Dating • Ecommerce • Travel • Sporting Events
  9. 9. Questions? Thank You

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