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MAKINGTHE JUMPMOVING FROM AFFILIATE TO ADVERTISERJOHN MONARCH – CONNEXUS INC .
YOUR SPECIALTY-   What do you like to promote, and know best?-   Barrier to Entry-   Assess your Abilities-   Sometimes st...
YOUR NEEDS-   What does it take to get started?-   Physical product, digital product/service, or lead gen?-   How capital ...
PHYSICAL PRODUCTS-   Sourcing the product-   Fulfillment: In house, Outsourcing, or Drop Shipping    -   Couriers, Domesti...
DIGITAL PRODUCTS-   Developing the product    -   E-Books, Subscription sites, Software, Apps and more.-   Developing the ...
LEAD GEN-   Choosing a vertical of leads (Financial, legal, etc)-   Finding lead buyers-   Software needs, including ping ...
YOUR MARKETING PLAN-   Internal traffic-   Affiliates and Affiliate Networks     -   The good, the bad, the ugly.-   Brand...
YOUR MARKETING PLAN-   Internal traffic-   Affiliates and Affiliate Networks     -   The good, the bad, the ugly.-   Brand...
WHAT’S LEFT? -   Management     -   People, both in house and outsourcers     -   Services -   Growth and Expansion     - ...
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Making the Jump From Affiliate to Advertiser

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Bridging the gap and moving from being an affiliate to advertiser isn’t easy, and can take a lot of resources. Learn the pitfalls to avoid and tips to make the transition profitable and painless.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Expansion

John Monarch, CEO, Connexus Inc. (Twitter @papajohn56)

Published in: Business
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Making the Jump From Affiliate to Advertiser

  1. 1. MAKINGTHE JUMPMOVING FROM AFFILIATE TO ADVERTISERJOHN MONARCH – CONNEXUS INC .
  2. 2. YOUR SPECIALTY- What do you like to promote, and know best?- Barrier to Entry- Assess your Abilities- Sometimes staying put is best
  3. 3. YOUR NEEDS- What does it take to get started?- Physical product, digital product/service, or lead gen?- How capital intensive is it?- How much manpower does it require?- How automated is it?
  4. 4. PHYSICAL PRODUCTS- Sourcing the product- Fulfillment: In house, Outsourcing, or Drop Shipping - Couriers, Domestic and International concerns- Customer Service- Software needs- Payment processing needs- Can this be done from home, or do you need more?
  5. 5. DIGITAL PRODUCTS- Developing the product - E-Books, Subscription sites, Software, Apps and more.- Developing the access to the product- Payment processing needs- Customer Service - Can it survive on email only, or relying on a provider like Clickbank?- Software needs
  6. 6. LEAD GEN- Choosing a vertical of leads (Financial, legal, etc)- Finding lead buyers- Software needs, including ping tree and anti-fraud- Live transfers vs strictly digital leads - Requirements to perform live transfers (Seat leasing or In House call floor) - Why live transfers are preferred- Exclusive leads vs Semi-Exclusive and Non-Exclusive
  7. 7. YOUR MARKETING PLAN- Internal traffic- Affiliates and Affiliate Networks - The good, the bad, the ugly.- Branding, Brand Identity and Brand Protection - Do you need it? - Is it useful in all types of products and services?
  8. 8. YOUR MARKETING PLAN- Internal traffic- Affiliates and Affiliate Networks - The good, the bad, the ugly.- Branding, Brand Identity and Brand Protection - Do you need it? - Is it useful in all types of products and services?
  9. 9. WHAT’S LEFT? - Management - People, both in house and outsourcers - Services - Growth and Expansion - Launching more offers and how to manage them efficiently - Expansion into other verticals - Supporting the affiliate system

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