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AffiliateManager.com         Managing#ASW13         Your Brand In         Affiliate Marketing
Getting Started#ASW13   1. What does your affiliate agreement say?         a. Trademark restrictions         b. Prohibited...
Program Management#ASW13         If a tree falls in the         woods and no one is         around to hear it, does       ...
Program Management#ASW13   1. Investigate those Affiliates that make NOISE         2. Random Checks         3. Some networ...
Program Management#ASW13   6. Leverage your Network’s compliance team         7. Leverage Network Feedback Systems        ...
Coupon Policy#ASW13   1. Should you allow Coupons?              a. Having the right Coupon Strategy              b. YourDo...
Trademark Policy#ASW13   1. What should my Trademark policy be?         2. Think you have it handled?
#ASW13   1. What is Typosquatting?         2. What can I do about it?         1. CitizenHawk         2. Desvio         3. ...
Be Proactive#ASW13   1. Inheriting a program.         2. Google Alerts         3. Don’t let your program get to the point ...
Questions?#ASW13         Leave a business card on the         table and I’ll send you a list         of all the sites refe...
Mike Nunez#ASW13   Email: mike@affiliatemanager.com         Twitter: @MikeNunez         LinkedIn: http://www.linkedin.com/...
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Managing Your Brand in Affiliate Marketing

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Five actions every affiliate program needs to take to protect and monitor their brand in affiliate marketing and beyond.

Experience level: Advanced
Target audience: Merchant/Advertiser
Niche/vertical: Brand

Mike Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)

Published in: Business
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Managing Your Brand in Affiliate Marketing

  1. 1. AffiliateManager.com Managing#ASW13 Your Brand In Affiliate Marketing
  2. 2. Getting Started#ASW13 1. What does your affiliate agreement say? a. Trademark restrictions b. Prohibited Sites c. Spam 2. Do you provide a robust set of creatives? a. Approved Logos b. Banner Creators
  3. 3. Program Management#ASW13 If a tree falls in the woods and no one is around to hear it, does it make a sound?
  4. 4. Program Management#ASW13 1. Investigate those Affiliates that make NOISE 2. Random Checks 3. Some networks offer referring URL 4. High Conversion Rates 5. Orders from the same IP address Nordstrom pays $1.4 million in fraudulent commissions: http://blog.brandverity.com/773/fatwallets-role-in-nordstroms-affiliate-fraud-issue/ Nordstrom pays over $15 million in fraudulent commissions: http://www.ecommercebytes.com/cab/abn/y10/m08/i11/s01
  5. 5. Program Management#ASW13 6. Leverage your Network’s compliance team 7. Leverage Network Feedback Systems 8. Auto Approve vs. Manual Approve response on how they plan to promote. No response = something may be up.
  6. 6. Coupon Policy#ASW13 1. Should you allow Coupons? a. Having the right Coupon Strategy b. YourDomain.com/Coupons c. What’s in your terms and conditions? 2. Coupon Monitoring a. Brand Verity
  7. 7. Trademark Policy#ASW13 1. What should my Trademark policy be? 2. Think you have it handled?
  8. 8. #ASW13 1. What is Typosquatting? 2. What can I do about it? 1. CitizenHawk 2. Desvio 3. TypoAssassin.com
  9. 9. Be Proactive#ASW13 1. Inheriting a program. 2. Google Alerts 3. Don’t let your program get to the point where you’re desperate.
  10. 10. Questions?#ASW13 Leave a business card on the table and I’ll send you a list of all the sites referenced in this presentation.
  11. 11. Mike Nunez#ASW13 Email: mike@affiliatemanager.com Twitter: @MikeNunez LinkedIn: http://www.linkedin.com/in/affman Websites: www.AffiliateManager.com www.AffiliateRecruitment.com

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