Understanding of Search Location Extensions in Google AdWords

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Understanding of Search Location Extensions in Google AdWords

  1. 1. Reach people when it matters with Location ExtensionsReach People whenit matters withLocation Extensionsfor Google AdWords.
  2. 2. Reach people when it matters with Location ExtensionsWhat are LocationExtensions?● A map linked to your ads that shows searchers how they can find you● Enhancements that allow searchers to see targeted relevant information in your ads such as location, phone number, and customer reviews● Display additional information across Google Search, ?? Mobile and Google Maps ? ? What? Why? Benefits Conclusion
  3. 3. Reach people when it matters with Location ExtensionsWhat Location Extensions look like. What? Why? Benefits Conclusion
  4. 4. Reach people when it matters with Location ExtensionsWhy use LocationExtensions?● 97%* of web users research online for products/services● 20%* of desktop searches are location related● 1 in 3* mobile searches are location related 97% Web Users What? Why? Benefits Conclusion*Source: Google Internal Data. Last updated: July 2012.
  5. 5. Reach people when it matters with Location ExtensionsBenefits of usingLocation Extensions.You can reach customers whilethey are on Google Search What? Why? Benefits Conclusion
  6. 6. Reach people when it matters with Location ExtensionsBenefits of usingLocation Extensions.You can reach customers whilethey are on Google Maps What? Why? Benefits Conclusion
  7. 7. Reach people when it matters with Location ExtensionsBenefits of usingLocation Extensions.You can reach customers whilethey are on Google Mobile What? Why? Benefits Conclusion
  8. 8. Reach people when it matters with Location ExtensionsBenefits of usingLocation Extensions.● Up to 4 times more ad space at the top of Google Search page● Increase click-through-rate by an average of 10%● Boost your conversions● Enhance your Google Maps listing● Show people the distance to your location with hyperlocal mobile format What? Why? Benefits Conclusion*Source: Google Internal Data. Last updated: July 2012.
  9. 9. Reach people when it matters with Location ExtensionsConclusion.Location Extensions are one of the bestenhancements AdWords has to offer.● Free to use● Quick and easy to set up● Capture a growing market among mobile searchers● Relevant, targeted and effective● Helps increase your visibility and makes you stand out online What? Why? Benefits Conclusion
  10. 10. Reach people when it matters with Location ExtensionsThank you.If you have any questions or would like helpsetting up Location Extensions please contact:Alfred MoyaAffordableWebPro.com352.509.5420

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