3rd Screen Mobile Marketing Association Power point


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3rd Screen Mobile Marketing Association Power point

  1. 1. FIRST SCREENIn 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market
  2. 2. Second Screen •In 1992 the world was introduced to the “browser”featuring 26 live web pages. •Second Screen was born. •This has been the fastest growing and in most cases,most cost effective form of marketing for businesses ...until now ...
  3. 3. Third Screen2008 saw the evolution of the “Third Screen”Immediately, 87% of American homes had at least one mobile web capable device in them including: oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
  4. 4. With a new screenbrings new ways to market
  5. 5. Always on, alwaysavailableMobile provides a means for brands to engage their consumers!Which not only builds brand equity but also refreshes their relationship with their customers.
  6. 6. Mobile Marketing Techniques •Mobile Search •Location Based Services •SMS Text Message •QR/2D BarcodesMarketing •3D/Augmented Reality •Mobile Applications •Mobile Video •Mobile Gaming •Mobile Web Sites •Bluetooth Proximity andWifi
  7. 7. Mobile Marketing is for your 20 percenters(the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association
  8. 8. SMS is the workhorse ofmobile marketing
  9. 9. Text MessageMarketing Methods •URL/Link Delivery •Text to Vote •Application Download •Text to Win •Mobile Coupons •Text to Screen •Mobile Donation •Mobile Alerts •Mobile Business Cards •Reminders
  10. 10. QR CodesEvery business has the ability to use a QR Code in some fashion QR Codes can send customer to: •Mobile landing page •Video •Your social media sites •Map to your business •Exclusive coupons, discounts, or giveaways •Customer feedback form or email
  11. 11. Is your business mobile friendly? •Can your consumers connect with you anytime anywhere? •By 2013, more people will access the internet via a mobiledevice than through a PC (Forrester Research) •Today 1 in 7 Google searches originate from a mobiledevice oGoogle estimates 1 in 4 searches will originate from a mobile device in 2012 •43% of Americans own a smart phone o(82.5 million users)
  12. 12. Currently Less than 10% of web sites are mobile friendlyIf you have a Web site, you’re already in the mobile world — and the chancesare you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizesMobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
  13. 13. First Develop a Mobile Strategy •What do your customers or potential customers need from you when mobile? •B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment •You must strive to make their work related activities BETTER, FASTER & EASIER.
  14. 14. Decision timeOnce you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML ORGet more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
  15. 15. Either way, you MUST include browser detection and redirect as part of your mobile web strategy.That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.
  16. 16. Real Estate/Automotive•Listings•Lead generation•Click to call•Set your own pricing points•Maps/Directions•Mobile Business Cards
  17. 17. Restaurants/Bars•QR Codes for free appetizers•Mobile Coupons•Mobile Gaming
  18. 18. Grocery•Daily Mobile Coupons•Text to Win promotions•Text for recipes•Customer Loyalty programs•Prescription pick-up notification•Application downloads•Find a store
  19. 19. Salon, Spa, and Beauty•QR Codes for product information•Mobile Websites for product information•Mobile Messaging for Appointment reminders•Customer management with unlimited sub-accounts•Maps/Directions•Mobile Coupons
  20. 20. Mom and Pop Shops•Mobile Coupons•Mobile Premium Billing/PSMS•Local event reminders•Promotion reminders•Text to win
  21. 21. Hospitality/Entertainmen t •Reservation making and confirmation •Show times •Ticket availability •Mobile Coupons •Mobile Business Cards
  22. 22. Local Government/Civic•Mobile Alerts (emergency warnings)•Town/Event planners•Reminders•Mobile Coupons for local stores/restaurants•Text to donate•Ski/Surf reports
  23. 23. Schools/Non- Profits•School Closings/Early Release•Emergency information•Sports schedules•Fast, easy campaign creation•Announcements•Mobile Donations
  24. 24. Sports•Text for seat upgrades•Text food orders (premium seats)•Text game updates/lineups•Text customer relations (emergencies)•Team promotion reminders•URL/Link Delivery to game preview/coverage articles•Mobile alerts
  25. 25. Financial•Secure SMS/E-Mail forwarding•Mobile Commerce•Mobile Business Cards•Reminders•Stock/Portfolio updates
  26. 26. Medical•Appointment Reminders•Mobile Business Cards•Instant specialist referrals•Secure SMS•Mobile Premium Billing (PSMS)•Medication reminders•Medical tips/warnings•Rewards programs (Orthodontics)
  27. 27. Transportation•Traffic updates•Construction updates•Flight status/delays•Reservation confirmation and reminders•Check Frequent Flier status•Weather updates
  28. 28. MobileAdvertisingSystem.com The future of marketing is here today! Is your business mobile ready? http://mobileadvertisingsystem.com