MIDTERM QUESTIONS                Jerold I. Saddi                 June 4, 2012http://jeroldsaddi.blogspot.com/
Babble bought a ticket from Ticketworld, whenthe day of the show comes, she noticed that herticket was lost. Babble was un...
Mental Accounting refers to the way consumer code, categorize fund or items of value even though there is no logical basis...
Babble bought a ticket from Ticketworld, whenthe day of the show comes, she noticed that herticket was lost. Babble was un...
Mike bought “8 in 1 Whitening soap” from MagicPotions, after 2 weeks he noticed his skinwhitens, therefore Mike is _____?a...
If performance meets consumer   expectations, the consumer is satisfied.     http://jeroldsaddi.blogspot.com/
Mike bought “8 in 1 Whitening soap” from MagicPotions, after 2 weeks he noticed his skinwhitens, therefore Mike is _____?a...
Which of the following is not an“other competitive strategies?”a.   Market bystandersb.   Market challengersc.   Market fo...
Three “other competitive strategies”a. Market Nichersb. Market Followersc. Market Challengers     http://jeroldsaddi.blogs...
Which of the following is not an“other competitive strategies?”a.   Market bystandersb.   Market challengersc.   Market fo...
This risk occurs when the productfails to performs the consumerexpectation.a.   Economic Riskb.   Functional Riskc.   Soci...
Functional Risk – the product does nor  perform to expectationsFinancial Risk – the product is not worth  the pricePsychol...
This risk occurs when the productfails to performs the consumerexpectation.a.   Economic Riskb.   Functional Riskc.   Soci...
A kind of market follower strategies where the counterfeiterduplicates the leader’s product and packages and sell it tobla...
Counterfeiter – duplicates the leader’s  productCloner – emulates the leader’s productImitator – copies some things from t...
A kind of market follower strategies where the counterfeiterduplicates the leader’s product and packages and sell it tobla...
MIDTERM QUESTIONS                Jerold I. Saddi                 June 4, 2012http://jeroldsaddi.blogspot.com/
Questions for Midtermsfor Chap 6, 11, 16            TonetteViray                June 4, 2012            yourwebsite.com   ...
The following are the Key Psychological Process that fundamentally influence consumer responses except:a.   MOTIVATIONb.  ...
KEY PSYCHOLOGICALPROCESSES MOTIVATION         PERCEPTION LEARNING             MEMORY            yourwebsite.com         ww...
The following are the Key Psychological Process that fundamentally influence consumer responses except:a.   MOTIVATIONb.  ...
Blank duplicates the leader’sproduct and packages andsells it on the black marketthrough disreputable dealers.a.   Counter...
Counterfeiter duplicates the leader’s product and packages and sells it on the black market or through disreputable dealer...
Blank duplicates the leader’sproduct and packages andsells it on the black marketthrough disreputable dealers.a.   Counter...
The following are Major Typesof Wholesaler except:a.   Superstore, Catalog Showroomb.   Merchant, Manufacturersc.   Full-S...
Major Wholesaler Typesa.   Merchantb.   Full-Servicec.   Limited Serviced.   Brokers and Agentse.   Manufacturersf.   Spec...
The following are Major Typesof Wholesaler except:a.   Superstore, Catalog Showroomb.   Merchant, Manufacturersc.   Full-S...
Midterm Exam Questions      Chapter 6, 11 and 16  Maynard Anthony A. Cruz
1. The following are Levels of Retail                Service except:A.   Self-serviceB.   Automatic serviceC.   Self-selec...
The following are Levels of Retail              Service except:A.   Self-serviceB.   Automatic serviceC.   Self-selectionD...
2. All are forms of Nonstore Retailing                 except:A.   Online sellingB.   Buying ServiceC.   Direct marketingD...
All are forms of Nonstore Retailing                   except:A.   Online sellingB.   Buying ServiceC.   Direct marketingD....
3. The Top most part of Maslow’s        Hierarchy of Needs is _____.A.   Esteem needsB.   Social needsC.   Physiological n...
The Top most part of Maslow’s        Hierarchy of Needs is _____.A.   Esteem needsB.   Social needsC.   Physiological need...
4. Which of these is not a Type of             Perceived Risk?A.   FunctionalB.   SocialC.   TimeD.   PsychologicalE.   No...
Which of these is not a Type of             Perceived Risk?A.   FunctionalB.   SocialC.   TimeD.   PsychologicalE.   None ...
Perceived Risk•   Functional•   Physical•   Financial•   Social•   Psychological•   Time
5. The following are Industry Concept      of Competition except:A. Degree of globalizationB. Entry, mobility and exit bar...
The following are Industry Concept of       Competition except:A. Degree of globalizationB. Entry, mobility and exit barri...
Industry Concept of Competition• Number of sellers and degree of  differentiation• Entry, mobility and exit barriers• Cost...
6. All of these are Market Follower               Strategies except:A.   CounterfeiterB.   ImitatorC.   ClonerD.   Adapter...
All of these are Market Follower              Strategies except:A.   CounterfeiterB.   ImitatorC.   ClonerD.   AdapterE.  ...
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Questions for midterms group5

  1. 1. MIDTERM QUESTIONS Jerold I. Saddi June 4, 2012http://jeroldsaddi.blogspot.com/
  2. 2. Babble bought a ticket from Ticketworld, whenthe day of the show comes, she noticed that herticket was lost. Babble was undecided whethershe will still go to the concert, buy anotherticket or not. What kind of principle is this? a. Auditing b. Management Accounting c. Behavioural Accounting d. Mental Accounting e. All of the above http://jeroldsaddi.blogspot.com/
  3. 3. Mental Accounting refers to the way consumer code, categorize fund or items of value even though there is no logical basis for the categorization. http://jeroldsaddi.blogspot.com/
  4. 4. Babble bought a ticket from Ticketworld, whenthe day of the show comes, she noticed that herticket was lost. Babble was undecided whethershe will still go to the concert, buy anotherticket or not. What kind of principle is this? a. Auditing b. Management Accounting c. Behavioural Accounting d. Mental Accounting e. All of the above http://jeroldsaddi.blogspot.com/
  5. 5. Mike bought “8 in 1 Whitening soap” from MagicPotions, after 2 weeks he noticed his skinwhitens, therefore Mike is _____?a. Surprisedb. Overwhelmedc. Astonishedd. Satisfiede. None of the Above http://jeroldsaddi.blogspot.com/
  6. 6. If performance meets consumer expectations, the consumer is satisfied. http://jeroldsaddi.blogspot.com/
  7. 7. Mike bought “8 in 1 Whitening soap” from MagicPotions, after 2 weeks he noticed his skinwhitens, therefore Mike is _____?a. Surprisedb. Overwhelmedc. Astonishedd. Satisfiede. None of the Above http://jeroldsaddi.blogspot.com/
  8. 8. Which of the following is not an“other competitive strategies?”a. Market bystandersb. Market challengersc. Market followersd. Market nicherse. None of the above http://jeroldsaddi.blogspot.com/
  9. 9. Three “other competitive strategies”a. Market Nichersb. Market Followersc. Market Challengers http://jeroldsaddi.blogspot.com/
  10. 10. Which of the following is not an“other competitive strategies?”a. Market bystandersb. Market challengersc. Market followersd. Market nicherse. None of the above http://jeroldsaddi.blogspot.com/
  11. 11. This risk occurs when the productfails to performs the consumerexpectation.a. Economic Riskb. Functional Riskc. Social Riskd. Psychological Riske. Financial Risk http://jeroldsaddi.blogspot.com/
  12. 12. Functional Risk – the product does nor perform to expectationsFinancial Risk – the product is not worth the pricePsychological Risk – the product affects the mental –well being of the user http://jeroldsaddi.blogspot.com/
  13. 13. This risk occurs when the productfails to performs the consumerexpectation.a. Economic Riskb. Functional Riskc. Social Riskd. Psychological Riske. Financial Risk http://jeroldsaddi.blogspot.com/
  14. 14. A kind of market follower strategies where the counterfeiterduplicates the leader’s product and packages and sell it toblack market.a. Adapterb. Counterfeiterc. Imitatord. Clonere. All of the above http://jeroldsaddi.blogspot.com/
  15. 15. Counterfeiter – duplicates the leader’s productCloner – emulates the leader’s productImitator – copies some things from the leader but differentiates on packagingAdapter – takes the leader products and adapts or improves them. http://jeroldsaddi.blogspot.com/
  16. 16. A kind of market follower strategies where the counterfeiterduplicates the leader’s product and packages and sell it toblack market.a. Adapterb. Counterfeiterc. Imitatord. Clonere. All of the above http://jeroldsaddi.blogspot.com/
  17. 17. MIDTERM QUESTIONS Jerold I. Saddi June 4, 2012http://jeroldsaddi.blogspot.com/
  18. 18. Questions for Midtermsfor Chap 6, 11, 16 TonetteViray June 4, 2012 yourwebsite.com www. http://ph.linkedin.com/in/mabviray
  19. 19. The following are the Key Psychological Process that fundamentally influence consumer responses except:a. MOTIVATIONb. PERCEPTIONc. REALIZATIONd. MEMORYe. LEARNING yourwebsite.com www. http://ph.linkedin.com/in/mabviray
  20. 20. KEY PSYCHOLOGICALPROCESSES MOTIVATION PERCEPTION LEARNING MEMORY yourwebsite.com www. http://ph.linkedin.com/in/mabviray
  21. 21. The following are the Key Psychological Process that fundamentally influence consumer responses except:a. MOTIVATIONb. PERCEPTIONc. REALIZATIONd. MEMORYe. LEARNING yourwebsite.com www. http://ph.linkedin.com/in/mabviray
  22. 22. Blank duplicates the leader’sproduct and packages andsells it on the black marketthrough disreputable dealers.a. Counterfeiterb. Clonerc. Imitatord. Adapter www.yourwebsite.com http://ph.linkedin.com/in/mabviray
  23. 23. Counterfeiter duplicates the leader’s product and packages and sells it on the black market or through disreputable dealers. www.yourwebsite.com http://ph.linkedin.com/in/mabviray
  24. 24. Blank duplicates the leader’sproduct and packages andsells it on the black marketthrough disreputable dealers.a. Counterfeiterb. Clonerc. Imitatord. Adapter www.yourwebsite.com http://ph.linkedin.com/in/mabviray
  25. 25. The following are Major Typesof Wholesaler except:a. Superstore, Catalog Showroomb. Merchant, Manufacturersc. Full-Service, Specializedd. Brokers and Agents, Limited Service www.yourwebsite.com http://ph.linkedin.com/in/mabviray
  26. 26. Major Wholesaler Typesa. Merchantb. Full-Servicec. Limited Serviced. Brokers and Agentse. Manufacturersf. Specialized www.yourwebsite.com http://ph.linkedin.com/in/mabviray
  27. 27. The following are Major Typesof Wholesaler except:a. Superstore, Catalog Showroomb. Merchant, Manufacturersc. Full-Service, Specializedd. Brokers and Agents, Limited Service www.yourwebsite.com http://ph.linkedin.com/in/mabviray
  28. 28. Midterm Exam Questions Chapter 6, 11 and 16 Maynard Anthony A. Cruz
  29. 29. 1. The following are Levels of Retail Service except:A. Self-serviceB. Automatic serviceC. Self-selectionD. Limited serviceE. Full service
  30. 30. The following are Levels of Retail Service except:A. Self-serviceB. Automatic serviceC. Self-selectionD. Limited serviceE. Full service
  31. 31. 2. All are forms of Nonstore Retailing except:A. Online sellingB. Buying ServiceC. Direct marketingD. Automatic VendingE. Direct selling
  32. 32. All are forms of Nonstore Retailing except:A. Online sellingB. Buying ServiceC. Direct marketingD. Automatic VendingE. Direct selling
  33. 33. 3. The Top most part of Maslow’s Hierarchy of Needs is _____.A. Esteem needsB. Social needsC. Physiological needsD. Self-actualization needsE. Safety needs
  34. 34. The Top most part of Maslow’s Hierarchy of Needs is _____.A. Esteem needsB. Social needsC. Physiological needsD. Self-actualization needsE. Safety needs
  35. 35. 4. Which of these is not a Type of Perceived Risk?A. FunctionalB. SocialC. TimeD. PsychologicalE. None of the Above
  36. 36. Which of these is not a Type of Perceived Risk?A. FunctionalB. SocialC. TimeD. PsychologicalE. None of the Above
  37. 37. Perceived Risk• Functional• Physical• Financial• Social• Psychological• Time
  38. 38. 5. The following are Industry Concept of Competition except:A. Degree of globalizationB. Entry, mobility and exit barriersC. CapitalizationD. Number of sellers and degree of differentiationE. Degree of vertical integration
  39. 39. The following are Industry Concept of Competition except:A. Degree of globalizationB. Entry, mobility and exit barriersC. CapitalizationD. Number of sellers and degree of differentiationE. Degree of vertical integration
  40. 40. Industry Concept of Competition• Number of sellers and degree of differentiation• Entry, mobility and exit barriers• Cost structure• Degree of vertical integration• Degree of globalization
  41. 41. 6. All of these are Market Follower Strategies except:A. CounterfeiterB. ImitatorC. ClonerD. AdapterE. None of the Above
  42. 42. All of these are Market Follower Strategies except:A. CounterfeiterB. ImitatorC. ClonerD. AdapterE. None of the Above

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