3 Things You Can Do Today to Improve Your Site's SEO and online visibility. General internet marketing educational presentation prepared by Denver Boulder SEO company Affinity Track.

1. 3 Things You Can Do Today
to Improve Your
Online Visibility
1624 Market Street, Denver, CO 80202
www.affinitytrack.com
Ron McCoy, Director

2. #1 – Create a Google+ Page
for Your Business

3. To Create A Google+ Business Page
Go to the Google+ main page and Sign In or
create a personal account.

4. First Create A Personal Google+ Page
Once in Google+ select the ‘Pages” tab along the left column.

5. Example Google+ Page

6. #2 – Add ‘Author Rich Snippets’
to Your Website

7. Adding “Author Rich Snippets”
2-Step Method
1. Get A Google+ account for the author
• List the website
2. Add a hyperlink from the website page you want authorship credit
for.

8. List Websites You Write For
on Your Google+ Account

9. Add Markup Code (basically a link)
To the Web Page You Want Authorship For

10. Get Markup Code
1. Go to your Google+ personal profile page and copy the URL.

11. Get Markup Code (continued)
https://plus.google.com/116025451085552202420/posts
1. Remove “/posts”
2. Replace with “?rel=author” to produce
https://plus.google.com/116025451085552202420?rel=author
3. Add the markup code to your webpage

12. Check Your Work with Google’s
Rich Snippets Testing Tool

13. #3 – Write Something.
Put It Online.
1. You can be tops in your field but if you don’t communicate that in
writing and put it online a search engine won’t know it.
• Your website (e.g., landing page)
• Blog
• Social media site (Facebook, Twitter, Google+, LinkedIn)
• Third party website as “Guest Author”

14. What Do You Write About?
1. Tips and best practices in your field
2. How-tos
3. Personal experiences, success stories
4. The biggest challenges for your clients/customers
5. Do an interview
6. Client profiles
7. Review something
8. Talk about mistakes
9. Make predictions
10. Sponsor a contest or award
11. Ask a question (e.g., what do you think about XYZ?)
12. Comment on an industry article or current topic

15. Review
3 Things You Can Do Today
to Improve Your Online Visibility
1. Create a Google+ page for your business
2. Add “author rich snippets” to your website to
display your picture in search engine results
3. Write something and publish it online.

16. 3 Things You Can Do Today
to Improve Your
Online Visibility
1624 Market Street, Denver, CO 80202
www.affinitytrack.com
Ron McCoy, Director