Jeep – Jeep Ops/Call of Duty Promotion

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Digital promotion case study detailing Affinitive’s work for Jeep.

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Jeep – Jeep Ops/Call of Duty Promotion

  1. 1. ChallengeTo promote the release of a new, limited-edition Jeep Wrangler, Jeep sought tolaunch an immersive, social, co-brandedpromotion that followed the themes ofthe popular Call of Duty video gameseries.SolutionJeep Ops mimicked the storyline andvisuals of Call of Duty, where users couldcomplete missions to earn entries for thechance to win the first-off-the-line JeepWrangler COD Edition.Users earned “ballots” for participation,solving clues, unlocking content andreferring friends, that resulted inadditional chances to win. Variousbadges and achievements werepublished to users’ Facebook timelines,tickers, and news feeds.Jeep – Jeep Ops/Call of Duty Promotion
  2. 2. Results• 51,500 Submissions• 46,500 Playing the game• 2.4 MM Ballot entries• 454,000 Visits• 940,000 Page viewsServices Provided• Facebook ApplicationDevelopment• Social Media Strategy• Social Media Sweepstakes• Social Media MonitoringJeep – Jeep Ops/Call of Duty PromotionAdditional details on campaign found here.

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