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Online Social Behavior Trends - Eyal Magen - Affilicon Fall 2008

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Online Social Behavior Trends - Eyal Magen - Affilicon Fall 2008

  1. 1. all the world's a stage Five online social behavior trends and what they mean for you Affilicon, November 2008
  2. 2. <ul><li>“ All the world's a stage, And all the men and women merely players; They have their exits and their entrances, And one man in his time plays many parts, His acts being seven ages.” </li></ul><ul><li>Shakespeare </li></ul>As you like it
  3. 3. Quiz 1 - The best widget ever? ?
  4. 4. Trend #1 - Public Up, Private Down
  5. 5. Trend #1 - Public Up, Private Down Jeremy Liew blog, LightSpeed Ventures
  6. 6. Make Widgets Social
  7. 7. Trend #2 - Stalking Urban Dictionary
  8. 8. Trend #2 - Stalking Urban Dictionary Portals Search Newsfeeds
  9. 9. Make Users Add Data
  10. 10. Trend #3 - Ambient Awareness New York Times
  11. 11. Broadcast, Broadcast, Broadcast Active Inactive
  12. 12. Trend #4 - Self Expression *Gigya widgets network 08/2008 Sample size – 6B widget views
  13. 13. Customize it!
  14. 14. Trend #5 - Light Weight Relationships Dunbar’s number 150
  15. 15. Quiz 2 – #1 comment on MySpace?
  16. 16. Invites and Packaged Messages
  17. 17. The Future – Beyond the Walled Gardens
  18. 18. Bottom line Trend WhatToDo? (semi) Public Up, Private Down Make Widgets Social Stalking Make Users Add Data Ambient Awareness Broadcast, Broadcast, Broadcast Self Expression Customizable Light Weight Relationships Invites and “Packaged Messages”
  19. 19. <ul><li>Eyal Magen </li></ul><ul><li>www.gigya.com </li></ul><ul><li>[email_address] </li></ul>

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