Getting Investments To Your Online Business Orit Mossinson June 2009


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Getting Investments To Your Online Business Orit Mossinson June 2009

  1. 1. Getting Investments to your Online Business Dr. Orit Mossinson
  2. 2. Yes we know... In the first quarter of 2009, ninety three Israeli high-tech companies raised $265 million from venture investors – both local and foreign. Only a 57% decrease compared to Q1 08...
  3. 3. <ul><li>2008 M&A activity involving Israeli high-tech companies </li></ul><ul><li>that were either acquired or merged totaled $2.64 billion </li></ul><ul><li>in 84 deals. </li></ul><ul><li>Deal number was 85 in 2007 & 88 in 2006 </li></ul><ul><li>BUT </li></ul><ul><li>Deal value decreased by 19 percent from that of 2007 and </li></ul><ul><li>74 percent from that of 2006. </li></ul><ul><li>“ Off Season Sale” </li></ul>According to IVC...
  4. 4. Quite a Dip, ha?
  5. 5. Seth Godin Described a Dip as “ The long stretch between beginner’s luck and real accomplishment”. It’s the same obstacle that gives you a competitive advantage over your competitor. These days, crossing the Dip of convincing investors you are the next idol is one of the ways for leaving your less gutsy competitors behind.
  6. 6. Why should they invest? 25% of US Adults spent over $500 online last year: U.S.A Alone
  7. 7. U.S.A Alone
  8. 8. Why should they invest in Affiliates related companies? Cause this is the best marketing method for recession times & investors know it
  9. 9. Cause monetization for a Web2 interface is considered a strategic investment for most VCs portfolios . Why should they invest in Affiliates related companies?
  10. 10. Why should they invest in Affiliates related companies? Jupiter Research demonstrates that in 2008 online Affiliates revenues were over $2.1 Billion , they also predict revenues should be over $3.3 Billion in 2012. Marketing Sherpa's research team estimated that, in 2006, affiliates worldwide earned over US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs such as Google AdSense. E-Consultancy’s estimated those figures were up 45% in 2007.
  11. 11. Publishers are looking for a better option and you could be it... Why should they invest in Affiliates related companies? Cause Google is a monopoly we should try to break or benefit from
  12. 12. So How could you get an investment for your online business ?
  13. 13. Tell Them... <ul><li>This is a Dip you are about to pass and leave all your competitors behind. You are extremely thankful there is a recession. </li></ul><ul><li>Google had an 18% increase in clicks and most publishers did not see a change in their pay check. You are about to finish the Google Monopoly, unless it buys you first... </li></ul><ul><li>Affiliates are the new economy. Using you they could get monetization for their hopeless Web2 investments. </li></ul><ul><li>You are the answer for Twitter’s lost business model. </li></ul><ul><li>Affiliates * Affiliates * Affiliates </li></ul>
  14. 14. And if it doesn’t work out? Just write a book, that’s what you guys are usually doing with your free time, right?