International App development and challenges

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Everything about international app development, the differences with webdevelopment and the future of mobile, differences between tablets and mobile and some great opportunities and examples.

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International App development and challenges

  1. 1. Mobilize Yourself!
  2. 2. "We understand that the newrule is mobile first.”"Mobile first in everything.Mobile first in terms ofapplications. Mobile first interms of the way peopleuse things. And it means ...that we have a role now toinform, to educate throughall these devices." Eric Schmidt CEO, Google (2010)
  3. 3. 1.
  4. 4. Real Smartphones Are Everywhere
  5. 5. 2.
  6. 6. Moore’s Law Kills Costs
  7. 7. 3.
  8. 8. It’s Contagious
  9. 9. Our Lives Have Turned Mobile
  10. 10. Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices Computing Growth Drivers Over Time, 1960-2020E More than Just Phones 1,000,000 Mobile iPad Internet Smartphone 100,000 Kindle Devices/Users (MM in Log Scale) Desktop Tablet 10,000 Internet MP3 Cell phone/ PDA 1000 10B+ Car Electronics PC GPS, ABS, A/V Units??? 100 Mobile 1B+ Units/ Video Minicomputer Users 100MM+ Home 10 Entertainment Units Mainframe Games 10MM+ Units 1 Wireless Home Appliances 1MM+ Units 1960 1970 1980 1990 2000 2010 2020Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively;Source: ITU, Mark Lipacis, Morgan Stanley Research. source: Morgan Stanley
  11. 11. A Promise Delivered
  12. 12. FI NL And It’s Still Early
  13. 13. 400 000 30350 000 25 iPad300 000 20 iPhone250 000 Symbian Helsingin Sanomat mobiili 15 Ilta-Sanomat mobiili Android200 000 Taloussanomat mobiili mobiili 10 Android150 000 tablet Windows 5 Mobile100 000 0 50 000 1 2 3 4 5 0 2009$ 2010$ 2011$ 2012$Exponential Growth in Mobile Usage
  14. 14. 500.000.000
  15. 15. In the NL, Mobile Use Beats the Web
  16. 16. ja n/ 10 m rt /1 0 m ei /1 0 ju l/ 10 se p/ 10 no v/ 10 Mobile ja n/ 11 m PC rt /1 1 m ei /1 1 ju Tablet l/ 11 se p/ 11 no v/ 11 ja n/ 12 source: Nu.nl
  17. 17. • European media group • Leading media company in Finland • Founded and headquartered in Finland • #1 Finnish magazine publisher (50+ titles) • Revenue 2.7bln eur (2011), 14 000 employees • #1 Finnish newspaper publishers (20+ titles), including largest newspaper in the Nordics (HS) • Focused on Media and Education • Present in Finland, Netherlands, Belgium, Russia and • #1 Finnish online publisher (50+ websites) Central & Eastern Europe (Hungary, Poland, Czech etc.) • #2 Commercial TV broadcaster (Nelonen, JIM, Liv & other TV and radio channels)• Leading media company in the Netherlands • Leading media company in Russia & CEE • #1 Dutch magazine publisher (70+ titles) • #1 media company in Hungary (online, tv, magazines) • #1 Dutch online publisher (60+ sites) • Joint ventures with Hearst in Russia (online, • #2 Commercial TV broadcaster: SBS6, Net5, Veronica & magazines & newspapers) and other CEE countries other TV and radio channels • Leading Learning Solution provider across 20 markets
  18. 18. About Me
  19. 19. Media Must Catch Up
  20. 20. We Are Going Mobile First
  21. 21. A Big Leap
  22. 22. Over 100 Mobile Apps Published
  23. 23. Start Innovating
  24. 24. Sanoma Investing In Mobile InternalIdeas Execution External
  25. 25. Sanoma Investing In Mobile Internal Mobile Innovation FundIdeas Execution External
  26. 26. Sanoma Investing In Mobile Internal Mobile Planet of Innovation the Apps FundIdeas Execution External
  27. 27. Sanoma Investing In Mobile Internal Mobile Planet of Innovation the Apps FundIdeas Execution Sanoma App Challenge External
  28. 28. Sanoma Investing In Mobile Internal Mobile Planet of Innovation the Apps FundIdeas Execution Sanoma Sanoma App Ventures Challenge External
  29. 29. A Huge Opportunity
  30. 30. We Produce Touchpoints
  31. 31. It’s All About The Audience
  32. 32. New Categories of DevicesEntertainment/Inspiration Information/ Entertainment/Creation Communication/XL form Productivity Medium form MonitoringPush Short form Pull XS formTV/DVD Pull Apps/Websites PushMovies/ Software/ Websites Ebooks/Photos/Video Apps/WidgetsVideo Games Search/Social/Video Quarters Music/Casual GamesHours Hours Minutes
  33. 33. It’s Their Choice
  34. 34. Tablet Consumershipments penetration (mln) 1.6 35% 1.4 30% 1.2 25% 1.0 20% 0.8 15% 0.6 10% 0.4 0.2 5% - 0% 2009 2010 2011 2012FC source: GFK, Tablet sales Penetration tablets (Q4) Telecompaper
  35. 35. Software Rules
  36. 36. All Replaced By My Phone
  37. 37. Expectations Game
  38. 38. 1.
  39. 39. Instant
  40. 40. How much time do you spend on the iPad At home, what is your primary computerHow often do you use the iPad? (on a day of usage)? that you use most often now? Once per day or less N/A 4% <30 min 2% >2 hrs 16% PC/laptop 25% 36% 30-60 min. iPad 29% 62% Multiple times a day 1-2 hours 96% 30% Intense Usage: New Habit Source: Sanoma iPad user survey 2011
  41. 41. 2.
  42. 42. New Deal
  43. 43. Changing media consumption phone computer tablet 44% 48% 9% overall overall overall views views views In the morning, phones are People that read on computers iPad readers read more news where people start to engage consume their greatest share of on the device at night than with their chosen media online news during the day during other times of day10%8% Computer7%5% Smartphone3% iPad2%0% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Source: NU.nl (based on sample data)
  44. 44. 4 – 5 – 8 – 30
  45. 45. Remember Nokia?
  46. 46. 3.
  47. 47. People Don’t Change
  48. 48. Sometimes You Repackage Smart
  49. 49. Don’t Reinvent People’s Needs
  50. 50. Be Where They Are
  51. 51. 4.
  52. 52. Personal
  53. 53. Super Targeted
  54. 54. iPad Ads Are Nice
  55. 55. 5.
  56. 56. Tech Serves You
  57. 57. HTML5 Will Make our Sites App-like
  58. 58. 6.
  59. 59. The New Lean Back
  60. 60. Browsing is Fun
  61. 61. 7.
  62. 62. Chains Change
  63. 63. Follow Up &Considering Making a Visiting the Transaction FutureOptions Decision Dealership Engagement Driving Physical Traffic
  64. 64. It’s Transactionable
  65. 65. Fashion Chick Works
  66. 66. But It Can Be Indirect At Times
  67. 67. 8.
  68. 68. Redefine Yourself
  69. 69. DEVELOPMENT PROOF OF CONCEPT Bootcamp to Develop Prototype TRAINING & BUSINESS CASE Six Module Track to Develop Idea into Concept SELECTION OF APPLICANTS Open application process to join Mobile First AcceleratorSeptember 2012: Mobile Accelerator
  70. 70. Transforming Print to Mobile Sanoma’s New Mobile OfferingDeveloping Digital to Mobile By driving internal innovation, intrapreneurship & culture change, the Mobile First Accelerator will allow us to explore new opportunities New Mobile First Services in Mobile Media
  71. 71. 9.
  72. 72. You Can’t See The Future
  73. 73. 10.
  74. 74. Don’t Fear To Experiment
  75. 75. Text Ams terd BizD ev& am Des ign est dap ent Bu pm o evel Tech D
  76. 76. Function, Not Just Content
  77. 77. For The New Generation
  78. 78. Thank You – follow @lassi

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