Social videoadvertising istrategy2012

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Andrea Febbraio co-founder of ebuzzing workshop at iStrategy2012 London

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Social videoadvertising istrategy2012

  1. 1. Social Meets Video London 22-23nd MayThe global platform for social video advertising
  2. 2. AN OLD FRIEND
  3. 3. 27/04/09
  4. 4. 27/04/09
  5. 5. SOAP OPERA TIME IS OVER!!!
  6. 6. SOCIAL VIDEOADVERTISING
  7. 7. NOW LET’S TALK ABOUT VIDEO
  8. 8. 27/04/09
  9. 9. EVERYBODYIS FIXED ON ONE KPI
  10. 10. MINE IS BIGGER
  11. 11. ENGAGEMENT
  12. 12. ENGAGEMENT IS THE SILVER BULLET
  13. 13. MOST COMMON BUZZ LEGENDS
  14. 14. CONTENT IS THE KING DATI NIELSEN
  15. 15. DISTRIBUTION IS THE QUEEN
  16. 16. 99% YOUTUBE VIDEOS = LESS THAN 100K VIEWS
  17. 17. Source: Tube Mogul: Video Advertising Playbook, 2010
  18. 18. YOU DO NOTNEED TO BE A JEDI
  19. 19. TIPPING POINT
  20. 20. KICK OFF WITH A BANG
  21. 21. FIRST 24H ARE CRITICAL
  22. 22. HOW DO YOU FILL THE GLASS?
  23. 23. IS YOUR BRAND CONTENT SAFE
  24. 24. DON’T USE OLD STYLE SEEDING
  25. 25. SEEDING GOES ANYWARE
  26. 26. EVEN EVA MY DAUGHTER KNOWS ABOUT IT 
  27. 27. 100% BRAND SAFEIS THE NEW MANTRA
  28. 28. br N an O d T sa fe
  29. 29. BLOGS ARE NOT DEAD 
  30. 30. .Source: NM Incite
  31. 31. THE SUGARFB IN-GAME VIEWS
  32. 32. Average social gamer Not this guy Popcap / Information Solutions Group 2010 Social Gaming Research
  33. 33. Ultra-fine targeting abilities (leveraging FB data – age, gender, location)
  34. 34. Opt-in ModelUSER OPT-IN TO WATCH NOT FORCED AS
  35. 35. Opt-in Model3XTIMES SHARES RATE COMPARE TO SEEDINGTubeMogul Report
  36. 36. VERY POSITIVE HALO EFFECThttp://socialtimes.com/a-complete-look-at-how-social-games-increase-brand-awareness-by-up-to-550_b42094
  37. 37. ET vs FACEBOOK
  38. 38. Video performance – Campaign simulation 250,000 paid views 40% estimated free views OTS: 5-6% 8% CTR share rate 3.250.000 people €30,000
  39. 39. BUT…
  40. 40. 27/04/09
  41. 41. 27/04/09
  42. 42. BE A JEDI…andrea.febbraio@ebuzzing.com Co-founder

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