Kolkata Knight Riders iPhone App

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This study outlines the challenge to reach out to the KKR fan base across the globe & help them stay in touch with the team.

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Kolkata Knight Riders iPhone App

  1. 1. Kolkata Knight RidersiPhone App
  2. 2. The Brief Kolkata Knight Riders (KKR) is one of the most popular cricket team in the Indian Premier League (a T20 cricket league). The team had amassed a huge fan following after the inaugural season, not just in India but outside India as well. KKR wanted a solution that could let the global fans stay in touch with the team, specially during the tournament & carry it with themselves as a mark of their passion for the team.
  3. 3. The Challenge To reach out to the KKR fan base across the globe & help them stay in touch with the team. Also as the team has no formal presence outside India & therefore no promotional campaigns outside India, another challenge was how to spread awareness about the solution amongst the overseas fan base.
  4. 4. The Solution A large chunk of the overseas fan base was based out of US & Western Europe & belonged to higher socio economic segments. In these two markets, the iPhone had made significant inroads since its launch in 2007 & was the smart phone of choice for the tech savvy users. We decided to leverage the hype around the iPhone & create the first iPhone app for an IPL team in India. The app let users:  Stay in touch with the latest news from the team.  Check out latest scores ‘on the go’ on match days.  Easily find the app on the iTunes app store & refer to other KKR Fans.
  5. 5. The animated splashscreen delivered a richexperience, in keepingwith the fun theme of the app.The interactions & the layout were designed to leverage the capability of the iPhone to the fullest
  6. 6. The app not only allowed users to consume content such as news, results etc. But also providedinteractive content such as polls, to let users express their opinions.
  7. 7. Albums was a major draw to users whichprovided latest match & post match images to users.
  8. 8. The Results The App, the first from an IPL team in India, has since been downloaded across the globe in more than 35 countries.
  9. 9. Achievements It was awarded a Silver at the 2010 International W3 Awards. The Application was also awarded the ‘Mobile Standard of Excellence’ award at the 2010 WebAwards
  10. 10. Other brands that we have worked with
  11. 11. About Thmbstrk Thmbstrk is the mobile marketing division of Indigo Consulting, a leading digital agency with a proven track record of 11 years of excellence in the digital arena. We are a 360o full service mobile marketing agency & we create experiences that capture consumer attention breaking through the media clutter. Visit us at: http://www.thmbstrk.co.in/ Visit Indigo Consulting at: http://www.indigo.co.in/
  12. 12. C S S UD E A E T IS

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