An 'ACE shot' for heavy web Traffic @ GolfHelpTips.com
An ‘ACE shot’ for heavy web Traffic @ GolfHelpTips.com Omnie Solutions (I) Pvt. Ltd.
Past Scenario / Overview GOLF GENIE™ – Golf Genie™ is an Atlanta based golf pocket guide provider that provides easy-to-absorb golf instruction, tips, practice drills and routines to accelerate development and rapidly lower golf score for novice and veteran golfers. The company experienced a poor online presence that was damaging the brand GOLF GENIE™ The company experienced a dull look and feel of the website that resulted in lacked appeal from golfers and golf beginners.
Background of Golfhelptips.com GolfHelpTips.com was a 9 months old online store for Golf Pocket Guide book (GOLF GENIE™). The website was built on the CMS – Volusion. There were very few pages on the website. The website was neither search engines friendly nor optimized.
Objectives of Golfhelptips.com The primary objective of Golfhelptips.com was to reach out to the right audience through search engines with minimum budget. Options that GOLF GENIE™ chose Search Engine Optimization Paid Advertising on Search Engines. GOLF GENIE™ chose search engine optimization rather than paid to get better results with limited budget. They wanted to Get more traffic from search engines Create more brand awareness Longer lasting rank and traffic
Challenges Average understanding of the CMS in Same Title and <Meta> tags were used which site was developed. on all web pages. Minimal technical support from the Number of issues with the indexed client end. pages that hindered effective search Domain issues, since Golfhelptips.com engine crawling . The issues were like: was running on three different domains. Page duplicity Issues in placing the assigned No interlinking on the web pages keywords, since the site structure, URL Very low Link popularity naming , navigation were very poor. No use of ALT and Heading tags Issues in fixing keyword prominence, Unwanted codes on web pages keyword density and other on page Deep link ratio was zero factors; since only images were used to describe each and every aspect of the product.
Strategy & Initiatives To resolve issues faced by Golfhelptips.com, Omnie took the below initiatives: Deep understanding of the Content Management System Directly worked with the hosting provider, in order to get the domain and mirror site issues resolved Restructured the entire website to make it user and search engine friendly Fixed the content duplicity issues Worked with copy writing team, to get the content requirement fulfilled Used best strategy (On-Page and Off-Page) for increasing page relevancy and link popularity
Results An appealing , users and search engines friendly website was designed. The visibility of GOLF GENIE™ was achieved in a short span of time. Website traffic increased . Sales of GOLF GENIE™ pocket guide and mobile apps increases
Keywords Ranking Status Keywords Rank on Google as on May 2011 Rank on Google as on January 2012Golf Pocket Guide 1 1Golf Practice Routines 1 1Pocket Golf Tips 1 1,2On course golf tips 4 5Golf swing fault 5 6Consistent golf 6 5Golf guides 6 2 The project was completed inUphill Golf Shots 6 1 May 2011, but results stillCure Pull Shot 7 5Golf Books for Beginners 7 7 records!Golf Full Swing 7 7Golf Pull Shot 7 6Putting Basics 7 9Golf Hook 9 5Golf Slice 9 10How to Practice Golf 9 7Pocket Caddy 9 NilFix my Slice 10 9 Improved Rankings with Search Engines
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