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The importance of students preparing for their future careers was the focus of this presention. During the “Yes, You Are a Brand” presentation/workshop, emphasis was placed on the differences between branding and marketing and how each plays an important role in career preparation. She discussed several strategies and tactics essential for branding and marketing including: logo design, social media, website creation and elevator speech writing.

Dunn-Square introduced the Individual Marketing Kit (IMK). The Individual Marketing Kit is a well- organized snapshot portfolio about career-related accomplishments. An IMK is great addition to a resume’ to give prospective employers a visual guide about a job candidate. Dunn-Square stressed the importance of developing an IMK because it can set an applicant apart from others.

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  1. 1. Yes, You Are A Brand: Branding and Marketing Yourself for a Career P R ES E N T ED B Y: P R O F ES S O R TA L I S HA D U N N - S Q UA R E , M . A . B O WI E S TAT E U N I V ERS I T Y, D E P T. O F C O M M U N I C AT I O N S H O WA R D C O M M U N I T Y C O LL EG E , S P E EC H D E PA RT M EN T A FAC C T ‘ 1 8 C O N F E R E N C E , A N N E A R U N D E L C O M M U N I T Y C O L L E G E , S E S S I O N 5 . 1 2 J A N U A RY 1 2 , 2 0 1 8 , 9 A . M . , T D U N N - S Q UA R E @ B O W I ES TAT E . E D U
  2. 2. What’s the Difference?
  3. 3. Marketing The action or business of promoting and selling products or services.
  5. 5. Logo Design WHAT DO I DO? HOW DO I GET STARTED?
  6. 6. 10 Rules for Designing a Great Logo 1. Define Logo Importance 2. Learn What Makes a Good Logo 3. Appreciate the Challenge 4. K.I.S.S. 5. Focus on Versatility
  7. 7. 10 Rules for Designing a Great Logo 6. Avoid the Trends 7. Make it Memorable 8. Ensure Relevance 9. Deliver an Immediate Association 10. Work With a Designer That Follows These Rules
  8. 8. Logos designed by Professor Dunn-Square using Adobe InDesign and Adobe Photoshop Current logo designed by a professional graphic designer
  9. 9. Logo Design Programs Microsoft Publisher and Expression Adobe InDesign Adobe Photoshop
  10. 10. Logo Design Sites    
  11. 11. Social Media for Branding and Marketing
  12. 12. How to build your personal brand on Facebook 1. Know your audience 2. Decide on your branding strategy 3. Set your privacy settings 4. Fill out your profile completely 5. Import contacts and grow your network 6. Update your status 7. Start a group or a page 8. Join or start an event in your area 9. Link out to your Facebook profile
  13. 13. Social Media Cleaning 1. Update Your About / Bio Section 2. Change your Profile Picture 3. Audit Your Posts 4. Check Your Privacy Settings 5. Reorganize Your Friends 6. Thorough Photo Assessment
  14. 14. Other social media sites to consider
  15. 15. Website
  16. 16. Website Creation Guidelines 1. Keep it simple 2. Simple Doesn’t Equal Boring 3. Know your audience 4. Five Fingers 5. Three Clicks 6. 30 Seconds Attention Spans 7. Words Matter 8. Learn Balance 9. Frames in Moderation 10. Keep Learning
  17. 17. Free Do-It-Yourself Websites     
  18. 18. Elevator Speech
  19. 19. What is an Elevator Speech? An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
  20. 20. Creating an Elevator Speech 1. Use Your Elevator Pitch to Release your Inner Passion 2. To Make Your Elevator Speech Unique Let Your Personality Shine Through 3. Adding a Touch of Personality Will Pump Up Even The Driest Elevator Speech 4. Keep The Elevator Pitch Concise and Focused 5. End with a Strong Call to Action
  21. 21. How to Create an Effective Elevator Speech
  22. 22. Individual Marketing Kit WHAT IS IT?
  23. 23. Individual Marketing kit Well- organized snapshot portfolio about your career-related accomplishments.
  24. 24. Branding Exercises
  25. 25. Questions?
  26. 26. Contact Info: Prof. Talisha Dunn-Square 301-860-3709