Appsocially Deck for New Context Conference 2013, San Francisco (Nov 04, 2013)

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AppSocially presents at Open Network Lab Global Pitch at New Context Conference 2013, San Francisco on Nov 04, 2013.

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Appsocially Deck for New Context Conference 2013, San Francisco (Nov 04, 2013)

  1. 1. founders@appsocial.ly Angel.co/appsocially AppSocially “SHARE THIS” FOR MOBILE
  2. 2. Problem founders@appsocial.ly Angel.co/appsocially WE SOLVE THE BIGGEST PROBLEM APP DEVELOPERS HAVE TODAY: GETTING MORE CUSTOMERS
  3. 3. founders@appsocial.ly Angel.co/appsocially Market HOW DO USERS DISCOVER MOBILE APPS? 70% 63% 63% 53% 61% 52% 35% 18% 0% 17% AppSocially Search App Store 13% 9% Family or Friends 13% 6% Media TV Ad Source: Nielsen, Q3 2011 iOS AppStore Android Market 9% In-App Ad
  4. 4. founders@appsocial.ly Angel.co/appsocially Customers Track Referral Mechanism Optimize Referral Metrics Implement Referral Landing Pages + ✓ 1 line install + ✓Measured ✓AB Testable ✓Personalizable
  5. 5. founders@appsocial.ly Angel.co/appsocially Solution PLATFORM FOR MOBILE ORGANIC GROWTH SDK ACTIONABLE ANALYTICS
  6. 6. founders@appsocial.ly Angel.co/appsocially Customers # of Developers + # of Apps 600 500 400 6% weekly growth rate. 300 200 100 0 Oct-12 # of Developers # of Apps Nov-12 Dec-12 Jan-13 67% activates. Feb-13 Mar-13 Apr-13 Month-Year May-13 Jun-13 Jul-13 Aug-13 Sep-13
  7. 7. # of Invitation Sent founders@appsocial.ly Angel.co/appsocially Customers # of Invitation Sent via AppSocially 30000 # of Referrals 25000 20000 15000 6% weekly growth rate. 10000 5000 0 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 Month-Year May-13 Jun-13 Jul-13 Aug-13 Sep-13
  8. 8. Customers founders@appsocial.ly Angel.co/appsocially
  9. 9. Case Study: Unda founders@appsocial.ly Angel.co/appsocially
  10. 10. founders@appsocial.ly Angel.co/appsocially Case Study: Unda 7000 5250 3500 1750 # of Referral # of Signup 0 7/1 7/2 7/3 7/4 7/5 7/6 7/7 7/8 7/9 7/10 7/11 7/12 7/13 7/14 7/15 7/16 7/17 7/18 7/19 7/20 7/21 7/22 7/23 7/24 7/25 7/26 7/27 7/28 7/29 7/30
  11. 11. Solution founders@appsocial.ly Angel.co/appsocially 1LINE INSTALL [Growth showInviteSheetInView:self.view];
  12. 12. Case Study: Unda founders@appsocial.ly Angel.co/appsocially FRIENDS ON UNDA FRIENDS NOT ON UNDA
  13. 13. Solution KEEP TRACK OF CUSTOMERS REFERRAL METRICS founders@appsocial.ly Angel.co/appsocially xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxx xxxxxxxx xxxxxxxx xxxxxxxx xxxxxxxxxxxxxx xxxxxxxx xxxxxxxxxxxxxx
  14. 14. founders@appsocial.ly Angel.co/appsocially Solution A B PERSONALIZE & A/B TEST LANDING PAGES
  15. 15. Case Study: Unda Personalized Landing Page 25 founders@appsocial.ly Angel.co/appsocially % (hosted by AppSocially) CTR 1 9 % Refers (with our SDK) AppStore 9 CVR Signup %
  16. 16. Case Study: Unda founders@appsocial.ly Angel.co/appsocially
  17. 17. founders@appsocial.ly Angel.co/appsocially Market 1.7M apps for iOS+Android so far Source: AppBrain http://bit.ly/L6acBl, App Store (iOS) on Wikipedia http://bit.ly/L0dPmS
  18. 18. テキスト Market founders@appsocial.ly Angel.co/appsocially 2,900 apps published every month on iOS+Android Source: AppBrain http://bit.ly/L6acBl, App Store (iOS) on Wikipedia http://bit.ly/L0dPmS
  19. 19. Business Model founders@appsocial.ly Angel.co/appsocially FREEMIUM SUBSCRIPTION PAY FOR ACTIONABLE FEATURES (VIRAL METRICS) (PER MONTH, PER APP) (A/B TEST, CUSTOMIZE)
  20. 20. founders@appsocial.ly Angel.co/appsocially Team テキスト YUSUKE SHU AKI SONGHEE TYLER Data/Growth, PhD in CS, Writer Engineer (iOS) Author Engineer (Dashboard) Engineer (API) Engineer (iOS) #1 JP
  21. 21. Fundraising $1MM founders@appsocial.ly Angel.co/appsocially to expand to more platforms + aquire customoers $250,000 ALREADY RAISED WE ARE A DELAWARE CORPORATION AppSocially
  22. 22. Thanks! founders@appsocial.ly Angel.co/appsocially founders@appsocial.ly Angel.co/appsocially AppSocially FOUNDERS@APPSOCIAL.LY ANGEL.CO/APPSOCIALLY AppSocially
  23. 23. テキスト founders@appsocial.ly Angel.co/appsocially Appendix
  24. 24. テキスト founders@appsocial.ly Angel.co/appsocially founders@appsocial.ly Angel.co/appsocially No, you don’t. You now have AppSocially.
  25. 25. founders@appsocial.ly Angel.co/appsocially 1. “ShareThis for mobile” Share Trackable UIActivity Share like Instagram Invite like Path Custom View Aggregated Friend Picker And more!
  26. 26. Market founders@appsocial.ly Angel.co/appsocially Install Ads’ are costly $.1-.2 for Cost-per-Click $3 for Cost-per-Installs $1 for Reward Ads
  27. 27. founders@appsocial.ly Angel.co/appsocially Market ๏ Advertising Spend on In-app Adverts will be 8B by 2016. Advertising Spend on In-app Adverts 2010 – 2016 8000 7000 6000 Millions USD 5000 8000 4000 Advertising Spend on In-app Adverts 6110 3000 4865 2000 3360 2095 1000 0 400 2010 1025 2011 2012 2013 2014 2015 2016 Year Source: visiongain 2011
  28. 28. founders@appsocial.ly Angel.co/appsocially Market ๏ The market for mobile application development services will grow to $100.1 billion by 2015 • which includes things like app creation, management, distribution and extension services. $B Total addressable market of mobile app development ($B) 110.0 88.0 66.0 100.1 44.0 73.6 47.0 22.0 10.2 0 2010 15.4 2011 Mobile app development 20.5 2012 2013 2014 Source: research2guidance 2015 Year
  29. 29. founders@appsocial.ly Angel.co/appsocially Market ๏ Out of mobile app development market, our total addressable market will grow to $30.0 billion by 2015. • which includes app maintenance, analytics, distribution and extension services. Breakdown of mobile app development market ($ billion) $B 120.0 100.0 30.0 80.0 60.0 40.0 20.0 0 0.2 10.0 70.1 2010 2015 App maintenance, analytics, distribution and extension services App creation services (eg) concept creation, design and coding Source: research2guidance Year
  30. 30. founders@appsocial.ly Angel.co/appsocially Market ๏ Global smartphone users (# of units) will be more than 1B by 2015. Worldwide Smartphone and Media Tablet Shipments, 2010-2015 (millions of units) M of units 1200.00 960.00 318.32 235.69 720.00 169.73 114.58 480.00 69.08 775.79 677.18 240.00 561.42 17.61 458.01 362.45 270.93 0 2010 # of smartphones 2011 # of media tablets 2012 2013 2014 2015 Source:Gartner, Inc Year

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