About AppSocially

2,281 views

Published on

We make viral loops.

There are 1.7 million apps today, all competing to win space on our mobile devices.

Peer referrals are the best source of growth for mobile applications, we help developers unlock that potential.

We've created a platform, that is like ShareThis, but for mobile and it's even more powerful.

AdMob took Google Adsense and made it mobile. We're taking the success of ShareThis, and applying this model to the mobile world.

AppSocially provides an easy-to-use tool for mobile app developers to (1) integrate customer-acquisition functions into their apps and (2) keep track of “actionable” viral metrics.

P.S. Viral loops never happen without understanding your customers, engaging them, iterating, optimizing growth funnel and maximizing customer satisfaction.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,281
On SlideShare
0
From Embeds
0
Number of Embeds
451
Actions
Shares
0
Downloads
39
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

About AppSocially

  1. 1. founders@appsocial.ly Angel.co/appsocially AppSocially “TELL YOUR FRIENDS” ON MOBILE
  2. 2. Problem founders@appsocial.ly Angel.co/appsocially WE SOLVE THE BIGGEST PROBLEM APP DEVELOPERS HAVE TODAY: GETTING MORE CUSTOMERS
  3. 3. founders@appsocial.ly Angel.co/appsocially Problem HOW DO USERS DISCOVER APPS? 70% 63% 63% 53% 61% 52% 35% 18% 0% 17% AppSocially Search App Store 13% 9% Family or Friends 13% 6% Media TV Ad Source: Nielsen, Q3 2011 iOS AppStore Android Market 9% In-App Ad
  4. 4. founders@appsocial.ly Angel.co/appsocially Solution PLATFORM FOR MOBILE ORGANIC GROWTH SDK ACTIONABLE ANALYTICS
  5. 5. founders@appsocial.ly Angel.co/appsocially Solution Having AppSocially is like having mobilefocused ”growth team as a platform.” What “Growth Team” does Implement Track Optimize Referral Mechanism Referral Metrics Referral Landing Pages What others do for mobile user growth. It takes 3 month w/ 10 people, and requires tons of knowledge, skills and experience. What you do w/ AppSocially. ✓ 1 line install + + ✓ Measure predefined metrics ✓ Test different designs
  6. 6. Customers founders@appsocial.ly Angel.co/appsocially
  7. 7. founders@appsocial.ly Angel.co/appsocially Number of Referrals # of Invitation Sent via AppSocially 45000 37500 # of Invitation Sent 30000 AppSocially has actually been helping our customers’ apps referred. 22500 6% weekly growth rate. 15000 # of Referrals 7500 0 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 Month-Year May-13 Jun-13 Jul-13 Aug-13 Sep-13
  8. 8. Case Study: Unda founders@appsocial.ly Angel.co/appsocially
  9. 9. founders@appsocial.ly Angel.co/appsocially Case Study: Unda 7000 went viral with 6000 5000 4000 # of Invitation Sent # of Signup 3000 2000 1000 0 7/1 7/2 7/3 7/4 7/5 7/6 7/7 7/8 7/9 7/10 7/11 7/12 7/13 7/14 7/15 7/16 7/17 7/18 7/19 7/20 7/21 7/22 7/23 7/24 7/25 7/26 7/27 7/28 7/29 7/30
  10. 10. Case Study: Unda founders@appsocial.ly Angel.co/appsocially FRIENDS ON UNDA FRIENDS NOT ON UNDA
  11. 11. Case Study: Unda founders@appsocial.ly Angel.co/appsocially 1LINE INSTALL [Growth showInviteSheetInView:self.view];
  12. 12. founders@appsocial.ly Angel.co/appsocially Case Study: Unda bit.ly/AppSociallySDK Share Trackable UIActivity Share like Instagram Invite like Path Custom View Aggregated Friend Picker
  13. 13. Case Study: Unda KEEP TRACK OF CUSTOMERS REFERRAL METRICS founders@appsocial.ly Angel.co/appsocially xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
  14. 14. founders@appsocial.ly Angel.co/appsocially Case Study: Unda A B PERSONALIZE & A/B TEST LANDING PAGES
  15. 15. 2. “Optimizely for mobile” founders@appsocial.ly Angel.co/appsocially Optimize referral landing pages on our Actionable Dashboard
  16. 16. Case Study: Unda founders@appsocial.ly Angel.co/appsocially 25 CTR % to the AppStore 19 % Referral function (AppSocially SDK) Personalized Landing Page 
 (hosted by AppSocially) AppStore 9 CVR from personalized landing page Actual Signup %
  17. 17. Case Study: Unda founders@appsocial.ly Angel.co/appsocially
  18. 18. Business Model founders@appsocial.ly Angel.co/appsocially FREEMIUM SUBSCRIPTION PAY FOR ACTIONABLE FEATURES (VIRAL METRICS) (PER MONTH, PER APP) (A/B TEST, CUSTOMIZE)
  19. 19. Thanks! founders@appsocial.ly Angel.co/appsocially founders@appsocial.ly Angel.co/appsocially AppSocially FOUNDERS@APPSOCIAL.LY AppSocially

×