Twitter for Businesses


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Twitter for Businesses

  1. 1. How To Use Twitter for Your Business Aeriel Davis
  2. 2. What Is Twitter? Twitter is considered micro blogging because there is a limited number of characters you can use in each message (tweet) You’re only allowed 140 characters per tweet You can tweet links to any web content or photograph, or video. An image can greatly expands what you can share beyond the 140 characters you’re allotted. People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers
  3. 3. Starting Your Twitter When you start a Twitter account Twitter is very great about walking you thru all the steps You choose your username You have to “follow” so many people from different categories Set up a profile picture and background picture Customize everything
  4. 4. Present Your Brand Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the twitter community. Choose an account name and images consistent with your other online presences and your brand. Chose your username. Usually your business name. Make sure to keep it easy to type on mobile devices. Choose your profile images. Twitter uses two different images to represent your account. You upload these images under profile in your account settings. You can use either your
  5. 5. Present Your Brand Many Small businesses use their business name for the account and a personal photo for the profile photo. This adds a personal touch to your Twitter account.
  6. 6. Build A Strong Foundation Complete your Twitter account completely It’s important to give as much information about your business as possible Tell people where they can find you. Make it as detailed and as clear as possible. Some people may not be from your area that visit your page. Leave a link to your blog or website
  7. 7. Start Following People As you’re going through the process of setting up your blog it requires you to start following so many people When you follow someone you subscribe to what they share, Don’t go crazy following everyone, be selective. If you start following too many at first, Twitter will suspend your account for “aggressive following”
  8. 8. Start Following People FollowYour Customers Business partners, suppliers, contractors, and vendors Competitors or peers Trade organizations or professional organizations Businesses in your neighborhood Businesses run by people you know
  9. 9. @Reply: send out as a reply to a message you received Mention: a message you send out that mentions another Twitter username. Direct Message (DM): a message you send privately to another Twitter user. Start Talking Retweet (RT): a message created and sent by someone else that you share with the people who follow you. Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start Talking as you get your bearings. Tweet: a message you send out to everyone who follows you. This is the heart of Twitter communication. Talk Smarter Find the sweet spot between what your target audience wants to hear and things that promote your business. Give useful information and answer their questions. You will be considered a valuable member of their community when you do this.
  10. 10. Drive Traffic to Your Website and Blog Twitter is a great place to drive traffic to your website and blog Create a Tweet around a link. Twitter tools allow you to shorten your web addresses using a URL shortener.
  11. 11. Connect Your Online Presence Add your Twitter account information to the social media account information on your website and blog Most social follow tools used on websites and blogs allow you to add your Twitter account easily and quickly to your list of social media accounts. Make it easy for people to share your website and blog content on Twitter. You can add a Tweet This button to your blog posts and website pages. This allows your visitors to easily write a tweet about your content and share it with their followers.
  12. 12. Get Mobile!!! Smart phones all you to use the Twitter app and Twitter mobile website to easily send and receive tweets. Non smart phones with texting service (SMS) allow you to use Twitter using text messaging.
  13. 13. Pictures and Video People love looking at pictures. Include them whenever you can. They don’t have to be professional pictures by any means. Take pictures of the different activities and daily aspects of your business. Video is also another way to tell people about your business. You must first upload them to another service, such as YouTube, and then link them in your tweet.
  14. 14. Organize your Followers As you follow more people, it can be challenging to focus on the info coming from specific people and groups Create separate lists for: Customers Potential Customers Neighborhood or community businesses Trade or professional organizations People who inspire you People you talk with the most
  15. 15. # Use Hashtags # Hashtags appear in tweets to identify a common topic or theme. They use the pound (or hash) sign followed by a unique identifier. You can create a hashtag unique for your business and use it in your marketing to help people find your company and the conversation around it. Hashtags are a great way to use Twitter for customer service and support.
  16. 16. Find Local Customers People often think that social medial allows you to connect with people outside your local geography. Twitter allows you to focus on people in your own background. Use Twitter Advanced Search to find people near your location
  17. 17. References Social Media Examiner Twitter