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Brandstyleguide nanos

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Brand Styleguide für das Unternehmen und Produkt nanos
Anja Engelke // made by aenorm // Version 1.1 // Dez. 2013
für Tim Jagla, nanos, Hannover
nanos sind kleine Menschenfiguren im Maßstab 1:10

Ich gratuliere nanos zum ersten Shop in Hannover! Eröffnung coming soon! https://www.facebook.com/pages/Nanos/621853284506006?sk=timeline

Published in: Design
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Brandstyleguide nanos

  1. 1. @ made by aenorm Dez. 2013
  2. 2. Menschen spiegeln. In einem Maßstab von etwa 9:1. Die Firma, die diese Figuren liebt und herstellt heißt auch nanos. Das Produkt nennen wir nanos. nanos sind kleine Menschenfiguren. Das ist das Logo von nanos.
  3. 3. 35 30 Grid
  4. 4. Markenwerte nanos ist individuell, neu, ästhetisch. Zart, hochwertig und zerbrechlich. Figürlich, klar und detailreich.
  5. 5. Markenwerte Wer in einen nanos investiert, bewahrt das hier und jetzt für die Zukunft. Und steht selbstbewusst zu den Dingen wie sie sind.
  6. 6. Markenwerte nanos ist eine junge Marke. Lebendig und spielerisch, stolz und anmutig. Die Marke nanos verspricht ein sorgsam erstelltes, hochwertiges Produkt, das überrascht.
  7. 7. Das Produkt. Ein nanos ist eine hochwertige, komplexe Einzelanfertigung. Viele, feine Details, zeigen sich beim genauen Hinschauen. Ein nanos ist wertig, kostbar, mitunter zerbrechlich. Er ist ein dreidimensionales, verkleinertes, realitätsgetreues Abbild, das einen neuen Blick auf den Menschen gewährt. Es wird gekauft um besondere Moment eines Menschen festzuhalten – um einen wertvollen Menschen festzuhalten? Ein nanos wird behutsam aufbewahrt. Er steht, sitzt oder wie es beliebt, in lässiger oder stolzer Körperspannung. Die Menschen, die einen nanos anfertigen lassen, haben den Wunsch sich oder andere abzubilden / festzuhalten. Z.B. um Nähe zu erzeugen, wenn ein persönliches Beieinander gerade nicht möglich ist... nanos Ladengeschäft: GöthestraSSe 28 30169 Hannover call us +49 151 11 59 1498 hallo@nanos.de www.nanos.d
  8. 8. Fliesstext. Ein nanos ist eine hochwertige, komplexe Einzelanfertigung. Viele, feine Details, zeigen sich beim genauen Hinschauen. Ein nanos ist wertig, kostbar, mitunter zerbrechlich. Er ist ein dreidimensionales, verkleinertes, realitätsgetreues Abbild, das einen neuen Blick auf den Menschen gewährt... Schrift: Georgia Schnitt: Bold Farbe: gefüllt mit dem nanos Logo-Patter Schrift: Georgia Schnitt: Regular Farbe: weiß auf Hintergrund alternativ nanos Blau, nanos Grau und nanos Beige Schrift: Netto OT Schnitt: Regular Schnitt für Hervorhebungen: Bold Farbe: nanos Dunkelblau alternativ schwarz
  9. 9. nanos Verlauf Hellbeige C 12 M 14 Y 14 K 0 R 229 G 219 B 214 # E5DBD6 nanos Verlauf Blau C 67 M 42 Y 20 K 50 R 94 G 129 B 161 # 5E81A1 nanos Grau C 53 M 46 Y 35 K 10 R 129 G 126 B 134 # 817E86 nanos Dunkelblau C 80 M 66 Y 44 K 35 R 53 G 67 B 85 # 354355 nanos Verlauf Dunkelblau C 80 M 66 Y 44 K 35 R 53 G 67 B 85 # 354355 nanos Verlauf Beige C 40 M 45 Y 45 K 5 R 163 G 138 B 126 # A38A7E
  10. 10. nanos Blau C 67 M 42 Y 20 K 50 R 94 G 129 B 161 # 5E81A1 nanos Grau C 53 M 46 Y 35 K 10 R 129 G 126 B 134 # 817E86 nanos Dunkelblau C 80 M 66 Y 44 K 35 R 53 G 67 B 85 # 354355
  11. 11. nanos Hellblau C 36 M 18 Y 12 K 5 R 169 G 187 B 201 # A9BBC9 nanos Verlauf Hellbeige C 12 M 14 Y 14 K 0 R 229 G 219 B 214 # E5DBD6
  12. 12. Tim Jagla nanos Martha-Wissmann Platz 3 30449 Hannover +49 151 11 59 1498 hallo@nanos.de www.nanos.de USt.-IdNr. DE 123 456 789 NANOS Martha-Wissmann Platz 3 30449 Hannover

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