EEC09 - Richard King, Vicepresidente Internacional de Verivox

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Richard King participó el pasado 29 de Octubre de 2009 en el European Ecommerce Conference, congreso anual de comercio electrónico, con la ponencia '10 years on a rollercoaster - the Verivox story on an e-commerce success'.
Como Vicepresidente Internacional de Verivox, Rischard es responsable de todas las actividades de la compañía fuera de Alemania, incluyendo su expansión geográfica. Richard cuenta con 15 años de experiencia comercial y de marketing como responsable de equipos de más de 200 personas en 35 países, que han generado ventas de hasta 200 millones de euros en actividades internacionales.

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EEC09 - Richard King, Vicepresidente Internacional de Verivox

  1. 1. 10 Years on a Rollercoaster – an E-Commerce Success Story Richard King, Vice President International October 2009 Richard King 04/11/09 Page 1
  2. 2. Content The opportunity that turned to dust The unwanted situation and the pot of gold Darling of the press, enemy of the banks Surprised by success Settling into a nice corporate position Critical Success Factors Richard King 04/11/09 Page 2
  3. 3. Lean-back time Current Situation – Energy only – Efficient, effective, market- outperforming – Near-exclusive Google focus – Focus on CTR and CPC Work-in-progress – Keyword tuning (ongoing) – Focus on cost/conversion – Investigate increased effort for content network (conversion optimisation, medium) – Short-notice and temporary tactical SEM campaigns to accompany other marketing actions (notably PR) re content, timing, geography Richard King 04/11/09 Page 3
  4. 4. The Political Opportunity European Deregulation and National Reality Current Situation 1998: 1998: – Energy only The Revolution for Consumers in Telecommunications ! – Efficient, effective, market- outperforming – Near-exclusive Google focus – Focus on CTR and CPC 1998: A Regulator is formed ... Work-in-progress – Keyword tuning (ongoing) – Focus on cost/conversion – Investigate increased effort for content network (conversion optimisation, medium) – Short-notice and temporary tactical SEM campaigns to accompany other marketing actions (notably PR) re content, timing, geography Richard King 04/11/09 Page 4
  5. 5. The Hard Place & the Pot of Gold Investor Pressures and the Main Revenue Stream Investor: – Take a look at the energy industry! Verivox: – Energy is less competitive than telecommunications – Energy is slower than telecommunications – Energy is more heavily regulated than telecommunications – Energy is less emotional than telecommunications – Energy is even more boring than telecommunications! Richard King 04/11/09 Page 5
  6. 6. The Nice Corporate Position A Company with both feet on the ground ... ... is standing still ! Richard King 04/11/09 Page 6
  7. 7. Critical Success Factors Three Personal Pearls of Wisdom Passionate People and Organizational Structures Richard King 04/11/09 Page 7
  8. 8. Critical Success Factors Three Personal Pearls of Wisdom Passionate People and Organizational Structures The Pursuit of Excellence and Business Model Implications Richard King 04/11/09 Page 8
  9. 9. Critical Success Factors Three Personal Pearls of Wisdom Passionate People and Organizational Structures The Pursuit of Excellence and Business Model Implications Customer Wishes and Brand Values Richard King 04/11/09 Page 9
  10. 10. Trust Ask for it! „Verivox reduced our energy costs by 50% we save EUR 14.000 p.a.! We trust Verivox and use them every year“ Andreas Wilhelm, ‚Alte Brennerei‘ Richard King 04/11/09 Page 10
  11. 11. Thank You Richard King +49 (0) 6221 7961-263 Vice President International richard.king@verivox.com Richard King 04/11/09 Page 11

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