Information and links about Web 2.0 Tools for Consultants & Small Businesses. Presented to the San Diego Chapters of the International Management Consultants (IMC), Feb 2009 and Project Managers International, April 2009. Updated October 1, 2010.

1. Wikis, del.icio.us, and Twitter—Oh, my! Exploring Web 2.0 for Consultants & Small Businesses Empowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026

3. Specializing in Technology & Emerging Media courses

4. Doctoral Student in Educational Technology, Pepperdine University

5. Founder & Principal, TechAsNeeded.comEmpowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026

7. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

8. Web-based Tools for

9. Information

10. Collaboration

11. Interaction

12. User-Generated Content (UGC)

13. Why would Small Businesses & Consultants use Web. 2.0?

14. Did You Know? 3.0Empowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026

16. Wikis In Plain English: http://www.youtube.com/watch?v=-dnL00TdmLY

17. Examples:

18. Wikipedia—http://www.wikipedia.org

19. Google “Sites”—http://sites.google.com

20. Wikispaces—http://www.wikispaces.com (free/paid)

21. WetPaint—http://www.wetpaint.com (Thanks to Clint Burdett!)

22. PBWiki— http://www.pbwiki.com (free/paid)

23. PBWikiROI— http://www.pbwikiroi.com (incl. case studies)

24. WikiMatrix (comparex wikis)—http://www.wikimatrix.comEmpowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026

26. Blogs in Plain English, CommonCraft: http://www.youtube.com/watch?v=NN2I1pWXjXI

27. Blog Sites:

28. Blogger (owned by Google): http://www.blogger.com

29. WordPress: http://www.wordpress.com

30. Also software which can be installed on your website

31. Examples:

32. Mashable—http://www.mashable.com

33. Guy Kawasaki— http://blog.guykawasaki.com/

34. Chris Witt—Life After PowerPointEmpowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026

36. Podcasting—usually audio file(s) in MP3 format

37. Vodcasting—video podcast, usually in MPEG4 format

38. Podcasting in Plain English: http://www.youtube.com/watch?v=y-MSL42NV3c

39. Examples:

40. Odeo— http://www.odeo.com

41. Podcast.com— http://www.podcast.com

42. Podcast Pickle— http://www.podcastpickle.com

43. iTunes Store—install iTunes, go toStore>PodcastsEmpowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026

45. RSS in Plain English, CommonCraft: http://www.youtube.com/watch?v=0klgLsSxGsU

46. RSS Feeds are organized by an “aggregator”

47. Examples—iTunes, Odeo

48. IE 7.0/8.0 & Firefox offer “built-in” aggregators

49. Content pushed directly to interested subscribers (qualified leads?)

50. Inbound Marketing vs. Outbound Marketing

51. HubSpot’sInbound Marketing BlogEmpowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026

53. Social Bookmarking in Plain English, CommonCraft: http://www.youtube.com/watch?v=x66lV7GOcNU

54. Examples:

55. Delicious— http://www.delicious.com

56. Digg—http://www.digg.com

57. StumbleUpon—http://www.stumbleupon.comEmpowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026

59. Social Networking in Plain English: http://www.youtube.com/watch?v=6a_KF7TYKVc

60. Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0o

61. Social Media in Plain English: http://www.youtube.com/watch?v=MpIOClX1jPE

62. Some examples used largely for Business:

63. LinkedIn— http://www.linkedin.com

64. Facebook—http://www.facebook.com

65. Twitter—http://www.twitter.com

66. Who uses Social Networking (demographics)?

67. The 2010 Social Network Analysis ReportEmpowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026

68. Thank you! For ongoing updates, please bookmark TechAsNeeded.com Empowering Business Through Technology & Emerging Media TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal amy.berger@techasneeded.com 619-818-5026