Case study electrabel-do my care
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Building Brands with Smart Data
- 1. BUILDING YOUR BRAND FROM SMART DATA nitin sharma 26.05.15
- 2. 3 confessions in 20 minutes
- 3. + #confession1 i don’t know much about smart data
- 4. COMPLICATE D ***F ing
- 5. “smart data is big data that’s gone to Marketing School” © Nitin Sharma, 2015
- 6. “smart data is big data that goes to marketing school” © nitin sharma, 2015
- 7. “smart data is big data that goes to marketing school”+ insights =
- 8. brand
- 9. brand +smart data
- 10. DEMOGRAPHIC sex age location education occupation income marital status • Woman • 25-‐34 years • Dubai • Graduate • Junior Manager • AED 100,000 p.a. • Married
- 11. DEMOGRAPHIC attitudes opinions lifestyle PSYCHOGRAPHIC values • Woman • 25-‐34 years • Dubai • Graduate • Junior Manager • AED 100,000 p.a. • Mother of two • Lives in Bur Dubai • Aspires to study further • Highly meticulous & ambitious • Fiercely financially independent • Struggles to balance home with work • Misses having time for herself • Has 3 credit cards • Rarely goes out partying with friends • Can’t afford a baby-‐sitter • Occasionally splurges on self pampering • Very heavy user of technology, especially smartphones • Often shops online Active on social media: Uses FB & Twitter Mary
- 12. PREDICTIVE ANALYTICS DEMOGRAPHIC PSYCHOGRAPHIC USAGE what where how much how often when
- 13. DEMOGRAPHIC PSYCHOGRAPHIC USAGE LOCATION where what for how far with who
- 14. DEMOGRAPHIC PSYCHOGRAPHIC USAGE LOCATION BEHAVIOUR what sites what pages time spent links clicked searches made content accessed apps on phone devices phone number personal information call logs KNOWS EVERYTHING
- 15. DEMOGRAPHIC PSYCHOGRAPHIC USAGE LOCATION BEHAVIOUR
- 16. + #confession2 i wish we shared data
- 17. transaction feedback loyalty social registration
- 18. transaction feedback loyalty social IT online team frontline sales loyalty dept customer care registration
- 19. transaction feedback loyalty social IT frontline sales loyalty dept customer care online team registration
- 20. transaction feedback loyalty social IT frontline sales loyalty dept customer care online team registration
- 21. “smart data is big data that goes to marketing school”+ insights = brand listen listen listen listen listen
- 22. + confession#3 i’ve failed with smart data
- 23. ask the right questions start with small data
- 24. DATA IS CHANGING CONSTANTLY.
- 25. 3 confessions in 20 minutes
- 26. thankyou
