Facebook for libraries

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Facebook is still a key social media and tool to reach our users. During this two-part class, we will help your library create and implement a Facebook page as well as create a successful media plan to utilize the social network. Additionally, we will explore Facebook Insights, Google Analytics and other tools you can utilize to ensure your Facebook page is a success.

Between classes, attendees will be given an assignment to use what was presented in class on their Facebook page.

This class is a must for those considering a Facebook page or those struggling to make their Facebook page an effective marketing tool.

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  • Twitter Tip:Have A GoalHave A Target With your contestPick the Right Prize - The issue is those people just want a shiny prize (http://mashable.com/2012/04/13/tips-effective-social-media-contests/)As a tip, mentions of your account should be required in the tweet used for entering the contest. Twitter’s search does not guarantee that it will return every tweet with your search term, including hashtags, only mentions are all guaranteed to be returned .Read more at http://www.jeffbullas.com/2012/05/14/4-awesome-types-of-successful-twitter-contests/#B6tiGPa2OjKd9K87.99 A good contest needs to be prepared for everything and have clear boundaries, such as allowing users to join/retweet only once a day.Read more at http://www.jeffbullas.com/2012/05/14/4-awesome-types-of-successful-twitter-contests/#B6tiGPa2OjKd9K87.99 
  • Facebook for libraries

    1. 1. All About Facebook for Libraries Presenters: Diana Silveira & Rachel Eichen Novare Library Services
    2. 2. Quick Poll
    3. 3. Agenda Facebook Stats  Creating a Facebook Page  Posting/Events  Getting Fans 
    4. 4. Basic Facebook Stats Most Popular Social Media  Popular with all demographics  Open to everyone 
    5. 5. http://www.searchenginejournal.com/growth-social-media-2-0-infographic/
    6. 6. Facebook Pages (not People) Public and generally available  Anyone can “like” it (no friend requests)  Track activity  Multiple people can control 
    7. 7. Creating a page https://www.facebook.com/pages/create/
    8. 8. Only people that “like” me see posts
    9. 9. Want Fans? Promote!! Advertise your Facebook page  Invite your friends to “like” it  http://fbrep.com//SMB/tent-cards-selfserve.pdf
    10. 10. Want fans? Consider contests! Photo Contest  Follow to Win  Trivia  Check-in Contests  Finish this sentence… 
    11. 11. Homework Like our page (URL will be e-mailed)  Let us know and we will make you admin  Then…  Post a status, picture, AND event  Like and comment on other’s posts 
    12. 12. Any questions?
    13. 13. Contact Us Diana Silveira diana@novarelibrary.com Rachel Eichen adverb@gmail.com www.facebook.com/NovareLibraryServices slideshare.net/dee987 slideshare.net/adverb 877-816-9638

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