China overtook US to become the world’s largest auto market in 2009 and maintained its leadership in 2010. International brands reinforced their market leadership over their competitors. Volkswagen, General Motors and Hyundai were the top 3 manufacturers in 2010. China remains a 70% sedan market, while SUV & MPV enjoys steady growth.
Rapid urbanization will continue to drive the demand for cars. Read about this and other emerging consumer and industry trends for automotive in this paper authored by Booz & Co’s Bill Russo (click here to view Bill’s profile) entitled: “Realigning Strategic Marketing Focus to Gain Competitive Edge in China’s Automotive Industry”.
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