Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How we use           Advanced Web Ranking                           Sep 14, 2012Philip PetrescuFounder and CEO, Caphyon@ph...
Meet the “Powerpuff” girls         1. Link mgmt.       1. Project M.             1. Rank tracking         2. Social media ...
The Architecture            AWR Client               Runs scheduled tasks                 Upload reports               A...
The Workflow                                              Competitive Research                                            ...
Keyword Research - Google Adwords                  We can find keyword                  suggestions starting              ...
Keyword Research - SemRush                       Analyze what                       keywords the                    compet...
Keyword DifficultyBefore starting a campaign, check if the competition is too high on that niche.
Website AuditCompare link profiles and social exposure with competitors.
The Workflow                                              Competitive Research                                            ...
Ranking OverviewWe have chosen Visits and Revenue (+Trend) from over 30 metrics.
Universal and Location based searchesLocation: London, UKUniversal Search: Yes
The Workflow                                              Competitive Research                                            ...
Link profile analysis – by Domain AuthorityHere, we compare the strength of our links with the competition.
Link profile analysis – by KeywordWhat is the distribution of our links for each anchor text by Page Authority?
Competitive Link AnalysisWe’re comparing here all link metrics with those of our competitors.
Verify BacklinksHere we can quickly identify the sites that no longer link to us.
The Workflow                                              Competitive Research                                            ...
AnalyticsHere’s where we see which keywords bring us traffic and revenue.
Analytics – Traffic by KeywordFor each keyword, we’re checking to see which sources bring more visitors.
Compare previous periodAnalytics - Ecommerce                      to see if your optimization                             ...
Analytics - CampaignsAnd then we check to see which campaigns were successful.
The Workflow                                              Competitive Research                                            ...
Social SharesWe also need to identify the articles that are successful on social networks.
TwitterThen, we track the Twitter audience over time to spot trends.
FacebookAnd the evolution of Facebook fans over time.
The Workflow                                              Competitive Research                                            ...
Data Gathering  Scheduled Tasks  Proxy Servers (by location)For faster updates, we use and recommend proxies from Trusted ...
The Workflow                                              Competitive Research                                            ...
Scheduled Reports                                             Quick adding of reports to                                  ...
AWR Cloud – Sharing SEO Reports OnlineAnd we share the reports online on AWR Cloud…
AWR Cloud – Sharing SEO Reports Online… so every one in our team can see them from anywhere using a browser.
Thank you!@philippetrescuwww.advancedwebranking.comphilip@caphyon.com            Advanced                             WEB ...
Upcoming SlideShare
Loading in …5
×

How we use Advanced Web Ranking

5,229 views

Published on

Published in: Technology, Business
  • Sex in your area is here: ❤❤❤ http://bit.ly/2ZDZFYj ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ♥♥♥ http://bit.ly/2ZDZFYj ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

How we use Advanced Web Ranking

  1. 1. How we use Advanced Web Ranking Sep 14, 2012Philip PetrescuFounder and CEO, Caphyon@philippetrescu
  2. 2. Meet the “Powerpuff” girls 1. Link mgmt. 1. Project M. 1. Rank tracking 2. Social media 2. Research 2. Data 2. Gathering 3. Evaluation 3. Analytics 3. Reporting
  3. 3. The Architecture AWR Client  Runs scheduled tasks Upload reports  AWR Cloud administrator automatically AWR Client  Views interactive reports  Generates reports as needed AWR Client  Runs manual links verification  Runs social updates
  4. 4. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  5. 5. Keyword Research - Google Adwords We can find keyword suggestions starting with a seed
  6. 6. Keyword Research - SemRush Analyze what keywords the competition is using
  7. 7. Keyword DifficultyBefore starting a campaign, check if the competition is too high on that niche.
  8. 8. Website AuditCompare link profiles and social exposure with competitors.
  9. 9. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  10. 10. Ranking OverviewWe have chosen Visits and Revenue (+Trend) from over 30 metrics.
  11. 11. Universal and Location based searchesLocation: London, UKUniversal Search: Yes
  12. 12. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  13. 13. Link profile analysis – by Domain AuthorityHere, we compare the strength of our links with the competition.
  14. 14. Link profile analysis – by KeywordWhat is the distribution of our links for each anchor text by Page Authority?
  15. 15. Competitive Link AnalysisWe’re comparing here all link metrics with those of our competitors.
  16. 16. Verify BacklinksHere we can quickly identify the sites that no longer link to us.
  17. 17. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  18. 18. AnalyticsHere’s where we see which keywords bring us traffic and revenue.
  19. 19. Analytics – Traffic by KeywordFor each keyword, we’re checking to see which sources bring more visitors.
  20. 20. Compare previous periodAnalytics - Ecommerce to see if your optimization efforts paid offHere we track the conversions in time (by source).
  21. 21. Analytics - CampaignsAnd then we check to see which campaigns were successful.
  22. 22. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  23. 23. Social SharesWe also need to identify the articles that are successful on social networks.
  24. 24. TwitterThen, we track the Twitter audience over time to spot trends.
  25. 25. FacebookAnd the evolution of Facebook fans over time.
  26. 26. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  27. 27. Data Gathering Scheduled Tasks Proxy Servers (by location)For faster updates, we use and recommend proxies from Trusted Proxies.
  28. 28. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  29. 29. Scheduled Reports Quick adding of reports to be generated in existing scheduled updatesWe generate reports on the same scheduled tasks that update each project.
  30. 30. AWR Cloud – Sharing SEO Reports OnlineAnd we share the reports online on AWR Cloud…
  31. 31. AWR Cloud – Sharing SEO Reports Online… so every one in our team can see them from anywhere using a browser.
  32. 32. Thank you!@philippetrescuwww.advancedwebranking.comphilip@caphyon.com Advanced WEB RANKING

×