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Mobile Marketing Statistics 2017 | University of Denver | Bob Bentz

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Bob Bentz takes his annual view of the most important mobile marketing statistics for 2017. This information is used in his Communication 4318 class--the graduate level course in mobile marketing at the University of Denver. But, you can access these important mobile marketing stats here without paying any tuition.

Each week, the class learns about different aspects of mobile marketing that follow the outline of Bentz's book RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING. Statistics in this annual presentation are broken down according to the instruction weeks and the book as follows:

1. Introduction to Mobile
2. Advantages of Mobile
3. Mobile-Optimized Websites
4. Text Message Marketing
5. Social Media
6. Mobile Advertising
7. Mobile Apps
8. Mobile Commerce
9. The Future of Mobile

Bob is the president of mobile-first digital agency Purplegator (http://purplegator.com) of suburban Philadelphia. So, he is learning more about mobile in his every day work life. It's his livelihood. It's his passion.

Want to purchase the same book used at the University of Denver? You can purchase it at http://relevanceraisesresponse.com or at Amazon or other fine online book retailers.

Published in: Marketing
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Mobile Marketing Statistics 2017 | University of Denver | Bob Bentz

  1. 1. Mobile Marketing Statistics 2017 Communication 4318 – Bob Bentz, Adjunct
  2. 2. University of Denver Communications 4318 Mobile Marketing BobBentz.com Author President About the Instructor – Bob Bentz
  3. 3. University of Denver Communications 4318 Mobile Marketing BobBentz.com 1 – Mobile Intro Your Mobile is Your Digital DNA
  4. 4. University of Denver Communications 4318 Mobile Marketing BobBentz.com The Smartphone Made Marketing Mobile
  5. 5. University of Denver Communications 4318 Mobile Marketing BobBentz.com What We are Doing on our Smartphones
  6. 6. University of Denver Communications 4318 Mobile Marketing BobBentz.com MOBILE BOOM: Time Spent with Media
  7. 7. University of Denver Communications 4318 Mobile Marketing BobBentz.com Among users of each medium, RADIO Source: Nielsen 653 708 724 703 907 902 836 836 834 837 844 846 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 weekly minutes per adult user, SMARTPHONE INTERNET (APP/WEB) weekly minutes per adult user, RADIO
  8. 8. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile (smartphone + tablet combined) overtook desktops in online video plays in Q2*. DIGITAL VIDEO 22% 25% 30% 34% 42% 44% 45% 46% 48% 51% 0% 20% 40% 60% 80% Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Source: Ooyala | *Separately, mobile devices are set to top fixed devices in video viewing time this year. (Mobile + tablet share of digital video plays, Ooyala platform)
  9. 9. University of Denver Communications 4318 Mobile Marketing BobBentz.com 28% 30% 32% 31% 30% 32% 37% 41% 43% 9% 9% 10% 9% 8% 8% 9% 9% 8% 37% 39% 42% 40% 38% 40% 46% 50% 51% 0% 10% 20% 30% 40% 50% 60% Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Tablet Smartphone Mobile Total Mobile devices are now responsible for a majority of email clicks. EMAIL Source: Experian Marketing Services (mobile share of email clicks, Experian clients)
  10. 10. University of Denver Communications 4318 Mobile Marketing BobBentz.com 2 – Advantages of Mobile The Closest a Brand Can Get to its Customer
  11. 11. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Marketing Benefits
  12. 12. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Marketing Benefits
  13. 13. University of Denver Communications 4318 Mobile Marketing BobBentz.com 3 – Mobile Web A Tsunami of Internet Traffic Has Gone Mobile
  14. 14. University of Denver Communications 4318 Mobile Marketing BobBentz.com More Time on Mobile Web than Desktop
  15. 15. University of Denver Communications 4318 Mobile Marketing BobBentz.com How Is This Still Possible?
  16. 16. University of Denver Communications 4318 Mobile Marketing BobBentz.com Responsive Design
  17. 17. University of Denver Communications 4318 Mobile Marketing BobBentz.com SEO: Now Need to Optimize for Voice Search
  18. 18. University of Denver Communications 4318 Mobile Marketing BobBentz.com 4 – Text Message Marketing The Workhorse of Mobile Marketing
  19. 19. University of Denver Communications 4318 Mobile Marketing BobBentz.com Business Use of SMS
  20. 20. University of Denver Communications 4318 Mobile Marketing BobBentz.com Fridays are Best for Text
  21. 21. University of Denver Communications 4318 Mobile Marketing BobBentz.com OTT Messaging Apps
  22. 22. University of Denver Communications 4318 Mobile Marketing BobBentz.com 5 – Social Media Every Social Media Network is Different
  23. 23. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media Sites by Visits
  24. 24. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media Users by Demo
  25. 25. University of Denver Communications 4318 Mobile Marketing BobBentz.com Age Distribution of Major Social Media Sites
  26. 26. University of Denver Communications 4318 Mobile Marketing BobBentz.com If you want to Reach Teens & Young Adults
  27. 27. University of Denver Communications 4318 Mobile Marketing BobBentz.com Not 4 Grandma: SnapChat Use by Age Group
  28. 28. University of Denver Communications 4318 Mobile Marketing BobBentz.com If you want to Reach Millennials
  29. 29. University of Denver Communications 4318 Mobile Marketing BobBentz.com More adults now use social networks on tablets than on PCs. SOCIAL MEDIA Source: Nielsen (% reach among US adult population) 25.5% 23.8% 24.1% 27.1% 28.3% 30.6% 28.8% 32.4% 30.6% 29.6% 29.9% 29.2% Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Tablet social networking reach PC social networking reach
  30. 30. University of Denver Communications 4318 Mobile Marketing BobBentz.com We learned early this year that a majority of Facebook’s monthly active users access via mobile only*. FACEBOOK Source: Facebook | *Yes, technically this isn’t a 2016 milestone, but it was first reported this year, so… (% of Facebook MAUs that are mobile-only) 27% 30% 34% 38% 40% 44% 47% 52% 54% 56% 59% Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016
  31. 31. University of Denver Communications 4318 Mobile Marketing BobBentz.com Facebook is the Gorilla in the Room for SMB
  32. 32. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media Use by Businesses
  33. 33. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media is Driving Local Sales
  34. 34. University of Denver Communications 4318 Mobile Marketing BobBentz.com 6 - Mobile Advertising Right Consumers, Right Place, Right Moment, Right Device
  35. 35. University of Denver Communications 4318 Mobile Marketing BobBentz.com A majority of clicks on search ads now come from mobile devices*. PAID SEARCH Source: Merkle | *Separately, mobile is now reportedly the primary source of Google ad revenues. (mobile share of search ad clicks, Merkle clients) 20% 21% 24% 24% 27% 33% 39% 39% 18% 18% 18% 17% 16% 15% 14% 14% 38% 39% 42% 41% 43% 48% 53% 53% 0% 10% 20% 30% 40% 50% 60% Q3 2015 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Tablet Smartphone Mobile Total
  36. 36. University of Denver Communications 4318 Mobile Marketing BobBentz.com Rocket Growth
  37. 37. University of Denver Communications 4318 Mobile Marketing BobBentz.com Digital Advertising Surpassed TV in 2016
  38. 38. University of Denver Communications 4318 Mobile Marketing BobBentz.com Advertising Spend by Medium 2016-2019
  39. 39. University of Denver Communications 4318 Mobile Marketing BobBentz.com Social Media Ad Revnue Per Person
  40. 40. University of Denver Communications 4318 Mobile Marketing BobBentz.com When Will Mobile Get Its Fair Share?
  41. 41. University of Denver Communications 4318 Mobile Marketing BobBentz.com If a Picture is Worth a Thousand Words…
  42. 42. University of Denver Communications 4318 Mobile Marketing BobBentz.com Video Anticipated to Provide Greatest Growth
  43. 43. University of Denver Communications 4318 Mobile Marketing BobBentz.com The Mobile Ad Blocking Threat is Real
  44. 44. University of Denver Communications 4318 Mobile Marketing BobBentz.com 7 – Mobile Apps A Walking Billboard in your Customer’s Pocket
  45. 45. University of Denver Communications 4318 Mobile Marketing BobBentz.com Smartphone apps now account for a MAJORITY of all time spent online in the US. DIGITAL MEDIA TIME Source: comScore 41.2% 45.5% 50.1% 0% 20% 40% 60% Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul (Smartphone app share of all digital media time) 2014 2015 2016
  46. 46. University of Denver Communications 4318 Mobile Marketing BobBentz.com App Store Optimization is Critical
  47. 47. University of Denver Communications 4318 Mobile Marketing BobBentz.com Digital Time Spent Growing from Apps
  48. 48. University of Denver Communications 4318 Mobile Marketing BobBentz.com Almost All Spend Most Digital Time with Apps
  49. 49. University of Denver Communications 4318 Mobile Marketing BobBentz.com What Type of Apps are We Using?
  50. 50. University of Denver Communications 4318 Mobile Marketing BobBentz.com Most Popular Social Media Apps
  51. 51. University of Denver Communications 4318 Mobile Marketing BobBentz.com Top Apps Today
  52. 52. University of Denver Communications 4318 Mobile Marketing BobBentz.com Android Users More Likely to Opt-In to Push
  53. 53. University of Denver Communications 4318 Mobile Marketing BobBentz.com 8 – Mobile Commerce An Omnichannel Approach Will Most Likely Succeed
  54. 54. University of Denver Communications 4318 Mobile Marketing BobBentz.com The Evolution of Retail
  55. 55. University of Denver Communications 4318 Mobile Marketing BobBentz.com Retail Has Gone Online
  56. 56. University of Denver Communications 4318 Mobile Marketing BobBentz.com Globally, mobile devices are now the primary drivers of e-commerce traffic. E-COMMERCE Source: Monetate (% share of e-commerce website visits, by device) 24.1% 30.1% 33.0% 36.6% 40.3% 14.5% 13.8% 13.6% 13.0% 12.0% 61.4% 56.2% 53.4% 50.4% 47.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Desktop Tablet Smartphone
  57. 57. University of Denver Communications 4318 Mobile Marketing BobBentz.com Shop by Mobile but Often Buy by Desktop
  58. 58. University of Denver Communications 4318 Mobile Marketing BobBentz.com Shop by Mobile but Often Buy by Desktop
  59. 59. University of Denver Communications 4318 Mobile Marketing BobBentz.com WHY DO THINK MOBILE PURCHASES ARE TRAILING IN THE USA? E-COMMERCE Source: Criteo (mobile share of e-commerce transactions, Criteo platform) 52% 50% 48% 42% 37% 37% 35% 34% 30% 27% 23% 22% 0% 10% 20% 30% 40% 50% 60% Japan UK South Korea Australia Germany Netherlands US Spain Italy France Brazil Russia Q2 2016 Q2 2015
  60. 60. University of Denver Communications 4318 Mobile Marketing BobBentz.com Influenced by Mobile, Bought at Brick & Mortar
  61. 61. University of Denver Communications 4318 Mobile Marketing BobBentz.com Retail Mobile Strategies Used
  62. 62. University of Denver Communications 4318 Mobile Marketing BobBentz.com 9 – The Future of Mobile Relevance Raises Response
  63. 63. University of Denver Communications 4318 Mobile Marketing BobBentz.com The Connected Car
  64. 64. University of Denver Communications 4318 Mobile Marketing BobBentz.com Virtual Reality
  65. 65. University of Denver Communications 4318 Mobile Marketing BobBentz.com RelevanceRaisesResponse.com
  66. 66. University of Denver Communications 4318 Mobile Marketing BobBentz.com Contact Us Bob@Purplegator.com 610-688-6000 http://linkedin.com/in/bobbentz Twitter - @BobBentz @Purplegator @RelevanceRaises

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