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Gaming3 slideshare

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Gaming3 slideshare

  1. 1. Gustavo Donda & Don ValdezINTEGRATED SOCIAL CAMPAIGNS & GAMESADVANCED SOCIAL MEDIA MARKETINGWEEK #3
  2. 2. GAMES - BASICS Games x brand’s promise and target behavior Consider the engagement pyramid Don’t skimp on development Brand campaign or Game campaign?
  3. 3. GAMES Moving parts Linchpin element vs. Equal contribution Selection of tactics Examples
  4. 4. MOVING PARTS TECHNOLOGY  PLATFORMS  Traditional Video Game  Web Browser Based  Adobe Flash  Mobile  PHP  iOS  Android  JavaScript  Combination FEATURES  MONETIZATION  Community &  Virtual Good Asynchronous Transactions  “Never ending”  Virtual Stock Exchange  Virtual Currency
  5. 5. LINCHPIN ELEMENT VS. EQUAL CONTRIBUTION  Social Media Technology Optimization is the focal point of Social Gaming Features Social Media Platform  Everything is Optimization secondary Monetization
  6. 6. SELECTION OF TACTICS CRITERIA  VARIATIONS  Making a Good Game  Goals  Network Effect  Creating Awareness  Selling  Engagement  Branding  Arbitrage  Remarketing  Monetization  Type of Brand

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