Reports suggest that inbound marketing trumps outbound marketing. This infographic talks about the key elements that run your inbound marketing engine – content, SEO, Social media, blogging and more.

1. INBOUND MARKETING
TRUMPS OUTBOUND MARKETING

2. INBOUND MARKETING
TRUMPS OUTBOUND MARKETING
62%
Inbound marketing costs 62 percent
less per lead than outbound marketing.
54%
Inbound marketing delivers 54 percent
more leads into the marketing funnel
than traditional outbound leads.
48%
of marketers plan to increase their
inbound spending this year – the third
year in a row that inbound budgets are
increasing at a pace of nearly 50 percent.
60%
of marketers have adopted
inbound marketing strategies.
10x
Effective inbound marketing produces
10 x the conversions of outbound
marketing.
34%
Marketers dedicate 34 percent of their
department budgets to inbound tactics,
but only 11 percent to outbound.

3. INBOUND MARKETING ELEMENTS
Why CONTENT should be the core
of your marketing strategy?
• Content Marketing ROI has
increased by 300% in the past
3 years alone.
• Content Marketing makes 70%
of consumers feel closer to a
company.
Why it is important to CONVERT
VISITORS INTO CUSTOMERS?
• Companies that excel at lead
nurturing generate 50% more sales
ready leads at 33% lower cost.
• Companies that automate lead
management see a 10% or
greater increase in revenue in
6-9 months.
Why you should be active on
SOCIAL MEDIA?
• 100% higher lead-to-close rate
with social media than
outbound marketing.
• 92% of marketers reported
increased exposure for their
businesses using social media.
Why BLOGGING should be a key
element in your marketing efforts?
• 100% higher lead-to-close rate
with social media than
outbound marketing.
• 92% of marketers reported
increased exposure for their
businesses using social media.
Why SEO matters?
• SEO leads have a 14.6% close
rate whereas outbound leads have
a 1.7% close rate.
• Websites with 51 to 100 pages
generate
48% more traffic than websites
with 1 to 50 pages.

4. Make your content speak about your offerings
To treat your data, reach us at connect@advaiya.com,
+1 (425) 2563123
www.advaiya.com
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