Speaker: Werner Vogels

1. Web‐Scale Computing
Compete on Ideas, Not Resources
Dr. Werner Vogels
Chief Technology Officer
Amazon.com

2. What is Amazon.com?
Online Retail Business
• Over 72 million active customer accounts
• Seven countries: US, UK, Germany, Japan, France, Canada, China
• World‐Class Logistics – Multiple national fulfillment centers: Over 10
million ft2
Merchant Business
• Over 1.2 million active seller accounts
• Fulfillment by Amazon & Web Store by Amazon
• Amazon Enterprise Services
Developer Business
• Hundreds of thousands of Amazon Associates
• Over 290,000 software developers registered to use Amazon Web
Services

3. Amazon’s Developer Business
• Amazon Web Services
• 290,000 registered developers
• 10 different web service offerings, including:
– Amazon Simple Storage Service (Amazon S3)
– Amazon Elastic Compute Cloud (Amazon EC2)
– Amazon Flexible Payments Service (Amazon
FPS)

10. Who said one
Datacenter
is enough …

13. The Reliability of Hard Disks
Failure Trends in a Large Disk Drive Population
Eduardo Pinheiro, Wolf-Dietrich Weber and Luiz André Barroso

14. Dream or Nightmare?
Scale to 100% ‐ 1000% increase popularity?
•
Provide 4 nines uptime?
•
Survive a complete datacenter failure?
•
Survive a router flapping?
•
While keeping cost low at the same time?
•

15. Chapter 4: Priorities – Scale Later – It is too hard to get right
Chapter 4: Priorities – Scale Later – It is too hard to get right

18. The 70/30 Switch

19. Scalable Infrastructure that allows
your applications to meet infinite
demand, cheaply and reliably

22. Amazon Web Services
22 22

23. Amazon Simple Storage Service
Amazon S3 is Storage for the Internet
• Scalable
– Can store an unlimited number of objects
• Reliable
– Redundant across multiple datacenters
– Availability SLA
• Fast
– Low‐latency access and delivery
• Simple
– Easy web services interface for developers
• Inexpensive
– Uses Amazon’s cost‐efficient infrastructure

24. Objects Stored in Amazon S3
10,000,000,000
5,000,000,000
800,000,000
July 2006
April 2007
October 2007

25. Amazon S3 now in Europe!
Developers can now
•
choose storage in
Europe
Low latency access
•
and delivery
to Europe at a
very low price

26. Creating a Storage Bucket in Europe
PUT / HTTP/1.1
Host: mybucket.s3.amazonaws.com
Content-Length: 111
Date: Mon, 05 Nov 2007 12:00:00 GMT
Authorization: AWS
15B4D3461F177624206A:xQE0diMbLRepdf3YB+FIEXAMPLE=
<CreateBucketConfiguration>
<LocationConstraint>
EU
</LocationConstraint>
</CreateBucketConfiguration>

27. Amazon S3 European Pricing
• Storage
US$ 0.18 per GB‐Month of storage used
• Data Transfer
US$ 0.10 per GB ‐ all data transfer in
US$ 0.18 per GB ‐ first 10 TB / month data transfer out
US$ 0.16 per GB ‐ next 40 TB / month data transfer out
US$ 0.13 per GB ‐ data transfer out / month over 50 TB
• Requests
US$ 0.012 per 1,000 PUT or LIST requests
US$ 0.012 per 10,000 GET and all other requests

29. http://aws.amazon.com

30. Web‐scale Computing