Latinos Are OneDoug Bandes, DBGJoel Hernandez, iNSPIRE!
Latinos Are One
Latinos Are One: Background• U.S. Hispanic teens and young adults are  one of the most rapidly growing and  influential gr...
Latinos Are One: Development• DBG and iNSPIRE!  bypassed the traditional  TV commercial by  creating its own original  ser...
Latinos Are One: Execution• Features nine-time Grammy-nominated  music producer Andres Levin, Hip-Hop  artist MC Velcro, J...
Latinos Are One: Execution• Eight episode series  launched Spring 2011.• Series featured on Latino  lifestyle site Batanga...
Latinos Are One: Results• Interaction rate: five  times industry  average• CTR: double  industry average• Completion rate:...
Latinos Are One: Season 2• Season 2 features Latino artists from different  disciplines are create original artwork based ...
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adtech SF 2012 The new video universe by Doug Bandes and Joel Hernandez

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adtech SF 2012 The new video universe by Doug Bandes and Joel Hernandez

  1. 1. Latinos Are OneDoug Bandes, DBGJoel Hernandez, iNSPIRE!
  2. 2. Latinos Are One
  3. 3. Latinos Are One: Background• U.S. Hispanic teens and young adults are one of the most rapidly growing and influential groups. – Multicultural upbringing – Bilingual – Enjoy sports, shopping, and music – Digital natives• However, they are difficult to target via traditional media.
  4. 4. Latinos Are One: Development• DBG and iNSPIRE! bypassed the traditional TV commercial by creating its own original series.• LR1 focuses on music fusion, highlighting rich Latino cultural influences.
  5. 5. Latinos Are One: Execution• Features nine-time Grammy-nominated music producer Andres Levin, Hip-Hop artist MC Velcro, Jean Shepherd from Navegante, and pop star Debi Nova• Levin and team wrote, composed and recorded an original song celebrating their Latino heritage called “Maña y Corazón”.
  6. 6. Latinos Are One: Execution• Eight episode series launched Spring 2011.• Series featured on Latino lifestyle site Batanga and on relevant sites within DBG’s partner network.• Tune-in media geo- targeted for SW region.• Customized expandable units.
  7. 7. Latinos Are One: Results• Interaction rate: five times industry average• CTR: double industry average• Completion rate: 15% higher than industry average
  8. 8. Latinos Are One: Season 2• Season 2 features Latino artists from different disciplines are create original artwork based on “Maña y Corazón”.• Viewers submit their own art.• Episodes launch on LatinosAreOne.com, via DBG tune-in media, publicity and social.

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