Latinos Are One: Background• U.S. Hispanic teens and young adults are one of the most rapidly growing and influential groups. – Multicultural upbringing – Bilingual – Enjoy sports, shopping, and music – Digital natives• However, they are difficult to target via traditional media.
Latinos Are One: Development• DBG and iNSPIRE! bypassed the traditional TV commercial by creating its own original series.• LR1 focuses on music fusion, highlighting rich Latino cultural influences.
Latinos Are One: Execution• Features nine-time Grammy-nominated music producer Andres Levin, Hip-Hop artist MC Velcro, Jean Shepherd from Navegante, and pop star Debi Nova• Levin and team wrote, composed and recorded an original song celebrating their Latino heritage called “Maña y Corazón”.
Latinos Are One: Execution• Eight episode series launched Spring 2011.• Series featured on Latino lifestyle site Batanga and on relevant sites within DBG’s partner network.• Tune-in media geo- targeted for SW region.• Customized expandable units.
Latinos Are One: Results• Interaction rate: five times industry average• CTR: double industry average• Completion rate: 15% higher than industry average
Latinos Are One: Season 2• Season 2 features Latino artists from different disciplines are create original artwork based on “Maña y Corazón”.• Viewers submit their own art.• Episodes launch on LatinosAreOne.com, via DBG tune-in media, publicity and social.