Compass LabsSocial Startup SpotlightDilip VenkatachariCEOdilip@compasslabs.com
Who is Compass Labs?      The Science Behind Intelligent Social AdvertisingWe mine publicsocial dataExtract targetingintel...
We Make Social Easier!        http://youtu.be/1FTfhYneSGw
LowYo – Situation AnalysisGoal: Associate LowYo Yogurt with healthy eating. Increase fan/follower base,brand engagement an...
CLIQ: Media Planning ApproachHow should wetarget?  How do we reach  them?  Behavioral Audience  Clusters  What creative  s...
Proposal: $500K Plan & Deliverables                        Brand Building: $200k                        •Like Ads         ...
Success StoryDelivering Superior Results with Engaged AudienceClusters   Leading Allergy   Medication
Questions?Dilip VenkatachariCEOdilip@compasslabs.com@compasslabs
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adtech SF 2012 Startup spotlight social compass labs

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adtech SF 2012 Startup spotlight social compass labs

  1. 1. Compass LabsSocial Startup SpotlightDilip VenkatachariCEOdilip@compasslabs.com
  2. 2. Who is Compass Labs? The Science Behind Intelligent Social AdvertisingWe mine publicsocial dataExtract targetingintelligence byapplying predictivealgorithms and NLPReaching theprecise audienceyou need
  3. 3. We Make Social Easier! http://youtu.be/1FTfhYneSGw
  4. 4. LowYo – Situation AnalysisGoal: Associate LowYo Yogurt with healthy eating. Increase fan/follower base,brand engagement and improve LowYo brand sentiment.Social Position: LowYo Yogurt AverageFans 80,000 ~350,000Followers 8,000 ~12,000Positive Brand Sentiment 35% 43%Audience Engagement Index 80 110Client Objectives: $500k social ad campaign » Reach women 18 to 45, HH income >$65k, who are active, interested in healthy eating, exercise frequently, and are diet conscious » Double fan base and close competitive gap » Increase favorable brand sentiment by 20% » Hit Audience Engagement index of 100 » Deliver 125,000 free sample coupon offers
  5. 5. CLIQ: Media Planning ApproachHow should wetarget? How do we reach them? Behavioral Audience Clusters What creative should we employ?
  6. 6. Proposal: $500K Plan & Deliverables Brand Building: $200k •Like Ads Compass Labs Deliverable: •Page Like Featured Stories 200,000 Facebook Fans •Page Posts to Non Fans & Fans • (+250%, $1 CPF) Recipe VideoFacebook • Brand Stories 20,000 Twitter followers • Event stories $400K (+150%, $2.50/follower) Coupon Offers: $200k 40% Lift in Engagement •Page Posts to Fans (index at 112) • Free Sample Coupon •Standard FB Ads to Coupon Landing 26% Increase in Brand Page Affinity 40% Cost 230,000 Sample Offer Coupons Delivered (+84%) Savings! Twitter Followers / Coupons $100k Provide rich, actionable Twitter •Promoted Accounts and Tweets - $50k $100K audience insights •Sample Coupon Offer - $50k Note: Targeting and creative recommendations provided separately. 6
  7. 7. Success StoryDelivering Superior Results with Engaged AudienceClusters Leading Allergy Medication
  8. 8. Questions?Dilip VenkatachariCEOdilip@compasslabs.com@compasslabs

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