FiksuCraig PalliVP Business Development & Client Services                 ebooks: www.fiksu.com/ebooks                 web...
About Fiksu  Fiksu for Mobile Apps is a user acquisition   platform that helps brands acquire large  volumes of cost effec...
App Marketing Dilemma  Paying for traffic - ad networks, incentive-based networks and RTB exchangesMarketing              ...
Fiksu for Mobile AppsAccess to all sources: ad nets,      Category and overall rankSSPs, other (35+)                    op...
Hypothetical Client: Finance• Mobile Trading App  – Securely buy, sell and    place orders  – Login from online account   ...
Goals1) Get new users to test drive the app   – Convert to an online signup   – Incorporate in-app signup  2) Drive engage...
30 Day Program Parameters• Establish loyal user value = $5 (conservative)• Allocate $250k to each iOS and Android• Start b...
Optimization• Increase in rank  – Optimal yield in    category & overall  – Category: top 3  – Overall: #50-100• Increase ...
Final ResultsTotal Budget = $500kCost per loyal user = $1.33Downloads = 872k# Loyal users = 374kProgram ROI = $1.37M> 250%...
Fiksu Clients
Case study: LemonLemon’s challenges:• New & niche category –  receipt management• Low category awareness• Needed to quickl...
Fiksu’s solution• Analyzed different ad creative  and messages• Increased Lemon’s ad spend to  punch up app’s visibility i...
Results• Expanded its loyal user base while  reducing cost to acquire loyal users  by 50%• After just one week:   – Androi...
Wrap upFiksu for Mobile Apps is a user acquisition  platform that helps brands acquire large  volumes of cost effective lo...
Upcoming SlideShare
Loading in …5
×

adtech SF 2012 Startup spotlight mobile fiksu

523 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
523
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  •  
  • The final results 2.5 minutes – Show what your company can do with a hypothetical $500,000 ad budget for a brand of your choice in the category assigned below Actual return on investment The AppGoals Get potential new users to test drive the ETrade platform. Convert to an online signup (you cannot signup via the app )2) Get existing E*Trade users to make more trades and renew monthly subscription How do we value a Loyal User?$25 for a new user (it is typical for E*Trade to pay signing bonus of $25 to attract new users online) $3 for an existing user, who conducts more trades or renews monthly subscription (at $9.99) Blended Avg - $5 (assuming 1/10 loyal users are new) 10-Minute Presentation Flow: (7 Min Presentation / 3 Min Judge Q&A)   This is how your presentation should be structured:   ·        2 minutes – Explain what the company is ·        2.5 minutes – Show what your company can do with a hypothetical $500,000 ad budget for a brand of your choice in the category assigned below ·        2 minutes – Share examples of existing clients and results from those clients ·        .5 minute – Wrap up as you see fit ·        3 minutes – You’ll answer lightning fast questions from the judges   Judging Criteria:   This is how the judges will evaluate each startup that presents:   ·        Would this company receive a significant amount of your budget for either a new technology or service platform, an ad campaign, or a funding investment? ·        Uniqueness – Is this company the 38th knockoff of Groupon, or something that's bringing a new toolset or approach to a pertinent set of issues? ·        Which idea/company/approach is likely to have the biggest overall impact on American culture and business over the next three years? ·        Did they follow the presentation guidelines (showing how the product or service would help a potential client, as well as a concrete example of existing results)?   ­ Your hypothetical client category:   You must choose a real, existing brand and show how you’d incorporate your technology, platform or service with a $500,000 digital marketing budget.   (To be clear, this is a hypothetical exercise and should not be construed to mean any brands are awarding a media buy or a portion of a budget. That said, our audience is full of media buyers and brand executives. The goal is that they’ll get a real understanding of how they could use your company’s service in their digital marketing efforts).   Please choose a brand in the Financial category and show how that brand could use Fiksu’s tools in a campaign.  
  •   2 minutes – Share examples of existing clients and results from those clients 10-Minute Presentation Flow: (7 Min Presentation / 3 Min Judge Q&A)   This is how your presentation should be structured:   ·        2 minutes – Explain what the company is ·        2.5 minutes – Show what your company can do with a hypothetical $500,000 ad budget for a brand of your choice in the category assigned below ·        2 minutes – Share examples of existing clients and results from those clients ·        .5 minute – Wrap up as you see fit ·        3 minutes – You’ll answer lightning fast questions from the judges   Judging Criteria:   This is how the judges will evaluate each startup that presents:   ·        Would this company receive a significant amount of your budget for either a new technology or service platform, an ad campaign, or a funding investment? ·        Uniqueness – Is this company the 38th knockoff of Groupon, or something that's bringing a new toolset or approach to a pertinent set of issues? ·        Which idea/company/approach is likely to have the biggest overall impact on American culture and business over the next three years? ·        Did they follow the presentation guidelines (showing how the product or service would help a potential client, as well as a concrete example of existing results)?   ­ Your hypothetical client category:   You must choose a real, existing brand and show how you’d incorporate your technology, platform or service with a $500,000 digital marketing budget.   (To be clear, this is a hypothetical exercise and should not be construed to mean any brands are awarding a media buy or a portion of a budget. That said, our audience is full of media buyers and brand executives. The goal is that they’ll get a real understanding of how they could use your company’s service in their digital marketing efforts).   Please choose a brand in the Financial category and show how that brand could use Fiksu’s tools in a campaign.  
  • adtech SF 2012 Startup spotlight mobile fiksu

    1. 1. FiksuCraig PalliVP Business Development & Client Services ebooks: www.fiksu.com/ebooks website: www.fiksu.com email: sales@fiksu.com twitter: @fiksu, @cpalli, #spotfiks
    2. 2. About Fiksu Fiksu for Mobile Apps is a user acquisition platform that helps brands acquire large volumes of cost effective loyal app users Over 1 million mobile apps … …and counting
    3. 3. App Marketing Dilemma Paying for traffic - ad networks, incentive-based networks and RTB exchangesMarketing MeasurableBudget? ROI ? Public relations, social media, hoping to be a featured app
    4. 4. Fiksu for Mobile AppsAccess to all sources: ad nets, Category and overall rankSSPs, other (35+) optimizationAccess to billions of impressions; Maximizes the efficiency ofavoid saturation organic installsAlgorithm-based targeting of Single SDKloyal users Simple drop in: 1 operation v. manyDelivers on your monetizationstrategy 100% Advertiser Focused Fiksu serves only you – noFully Managed by Fiksu inventory to “move”Nothing to learn or implement Central Dashboard
    5. 5. Hypothetical Client: Finance• Mobile Trading App – Securely buy, sell and place orders – Login from online account to conduct trades• Average rank in Finance – #26 iOS – #33 Android – category not highly trafficked• Baseline downloads: 5k/day
    6. 6. Goals1) Get new users to test drive the app – Convert to an online signup – Incorporate in-app signup 2) Drive engagement with existing users, especially those not using E*TRADE app on their tablets or phones Mobile devices are key: activities are time-sensitive, increasing implementation of voice recognition facilitate input activities on the device, high worth demographic
    7. 7. 30 Day Program Parameters• Establish loyal user value = $5 (conservative)• Allocate $250k to each iOS and Android• Start buying ads across the ecosystem• iOS: burst for 2 days to get to optimal rank, then sustain rank for 23 days (Fiksu platform will determine optimal rank)• Android: focus on finding loyal users/let rank gradually improve and improve search rank to drive incremental organics• Optimize results from various creatives
    8. 8. Optimization• Increase in rank – Optimal yield in category & overall – Category: top 3 – Overall: #50-100• Increase in organics – Burst: buy 20k/day downloads – Sustain: buy 10k/day downloads, get 10k/day organics
    9. 9. Final ResultsTotal Budget = $500kCost per loyal user = $1.33Downloads = 872k# Loyal users = 374kProgram ROI = $1.37M> 250% ROI
    10. 10. Fiksu Clients
    11. 11. Case study: LemonLemon’s challenges:• New & niche category – receipt management• Low category awareness• Needed to quickly ramp high volumes of app users• iOS & Android
    12. 12. Fiksu’s solution• Analyzed different ad creative and messages• Increased Lemon’s ad spend to punch up app’s visibility in the app stores• Focused ads on targeting loyal users versus just downloads• Expanded their traffic sources
    13. 13. Results• Expanded its loyal user base while reducing cost to acquire loyal users by 50%• After just one week: – Android app went from #83 to #31 in the Productivity category – iOS app was top 100 overall (out of 500,000+) – iOS #2 rank in the Productivity category – featured by Apple
    14. 14. Wrap upFiksu for Mobile Apps is a user acquisition platform that helps brands acquire large volumes of cost effective loyal app users

    ×