adtech SF 2012: Facebook & Google Work Together for Today's Brand Marketer by Kevin Lange

637 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
637
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Reality is less “Google vs. Facebook,” and more “buddy-cop thriller”. Google, the savvy veteran, Facebook the unpredictable upstart. Both are the best at what they do, and while they may not always like each other very much, brand marketers can make them both work together to achieve success in the new social-driven media landscape.
  • adtech SF 2012: Facebook & Google Work Together for Today's Brand Marketer by Kevin Lange

    1. 1. Better TogetherFacebook and Google Work Together forToday’s Brand Marketer Kevin Lange VP/Director, Starcom MediaVest Group Kevin.Lange@smvgroup.com
    2. 2. Google vs. Facebook? BRANDING WEAPONS
    3. 3. The new branding reality “If you want to talk to me, you have to listen to me as well.” - Sheryl Sandberg, COO, Facebook
    4. 4. Three principles Listen to better engage Amplify content with paid media Optimize to meaningful brand experiences
    5. 5. 1. Listen to better engage
    6. 6. Facebook helps us listen to our audience…
    7. 7. …To better engage across all channels• Who is my most engaged audience?• What are they passionate about?• What other media do they consume?• What types of content do they identify with?• Where else can I find more people like them?
    8. 8. Helping us listen since 2002
    9. 9. And with growing capabilities
    10. 10. Goodbye to the traditional ad unit October 25, 1994 - February 29, 2012
    11. 11. 2. Amplify content with paid media
    12. 12. 2. Amplify content with paid media
    13. 13. 3. Optimize to meaningful brand experiences
    14. 14. More effort = more engagement High involvement behaviors gauge the impact of a brand’s social media experienceCopyright SMG, 2010, All rights reserved
    15. 15. Meaningful engagement = future action Source: June 2011 SMG Proprietary Research conducted across Facebook & YouTube
    16. 16. In summary: Better together! Listen to better engage Amplify content with paid media Optimize to meaningful brand experiences

    ×