The Almighty Local Dollar — Chuck Lee

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  • The Almighty Local Dollar — Chuck Lee

    1. 1. “ The Almighty Local Dollar” PANELIST: Chuck Lee , VP of Channel Marketing & Delivery, AT&T Interactive
    2. 2. Develop Manage Plus local search brands, apps and inventory… Deliver Online Advertising Mobile Advertising
    3. 3. Local Delivered - Anywhere, Anytime… Top 30 ranked Web site comScore March 2009 YP.COM Network Reaching over 40M UVs comScore Custom Entity; January 2009
    4. 4. Local is Mobile 3rd Most Popular Data Category M:Metrics: January 2009; after ringtones and personal email 71% Growth Mobile Internet Access comScore: Jan. ’08 vs. Jan. ‘09 270+ Million Wireless Subs in the U.S. CTIA: April 2009
    5. 5. Evolving Advertiser Needs <ul><li>Advertiser needs are changing with consumer behavior and demand: </li></ul><ul><ul><li>Packaging Fragmentation across multiple media channels and platforms are becoming increasingly important to reach ready-to-buy consumers </li></ul></ul><ul><ul><li>Targeted ads are key to promoting consumer action and repeat customers </li></ul></ul><ul><ul><li>Tighter budgets require more strategic spending of ad dollars and proof of ROI using campaign reporting and tracking tools </li></ul></ul><ul><ul><li>New thinking and approach in order to reach a new generation of consumers </li></ul></ul>

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