ADSPACE Workshop Series — Mani Iyer

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ADSPACE Workshop Series — Mani Iyer

  1. 1. PANELIST: Mani Iyer , CEO and Founder, Kwanzoo Inc. Dynamic Widget Ads for Online Customer Acquisition www.kwanzoo.com
  2. 2. Kwanzoo Overview <ul><li>Kwanzoo provides dynamic widget ads that… </li></ul><ul><li>Use questions to engage and qualify users to increase conversions </li></ul><ul><li>Are certified by Google to run on the Google Content Network (GCN) </li></ul><ul><li>Are contextually relevant to a publisher’s content or audience </li></ul>
  3. 3. Kwanzoo Dynamic Widget Ads Are For… <ul><li>Online & Affiliate Marketing for Merchants </li></ul><ul><li>Lead Generation </li></ul><ul><li>Performance Advertising over Ad Networks </li></ul><ul><li>Brand Advertising with High Engagement </li></ul>
  4. 4. Affiliate Marketing Engage Qualify Convert <ul><li>Testing with leading affiliate network </li></ul><ul><li>Targeted promotion to pre-qualified users </li></ul><ul><li>Expected conversion lift: 10%+ </li></ul>
  5. 5. Lead Generation <ul><li>Runs on Google Content Network (GCN) </li></ul><ul><li>Qualified user delivered to landing page </li></ul><ul><li>Goal: Lower cost per lead versus Text/PPC </li></ul>
  6. 6. Performance Advertising Over Ad Networks <ul><li>Testing Kwanzoo widget ads with ad network partners on a CPA / CPL / rev share model </li></ul><ul><li>We bring the creative, ad platform & widget ad templates </li></ul><ul><li>Goal: Increase partner inventory monetization, increase product sales and qualified leads </li></ul>
  7. 7. Brand Engagement <ul><li>5X higher CTRs versus display </li></ul><ul><li>0.8% to 1.3% Engagement </li></ul><ul><li>70% completion (10 questions) </li></ul><ul><li>Users love it, think it’s content! </li></ul><ul><li>Goal: Higher brand awareness </li></ul>
  8. 8. <ul><li>Entertainment </li></ul><ul><li>Education </li></ul><ul><li>Personal Finance </li></ul><ul><li>Health & Fitness </li></ul><ul><li>Food / Beverage </li></ul><ul><li>Fashion / Lifestyle </li></ul><ul><li>Gift Guides </li></ul><ul><li>Electronics / Other </li></ul>“ Ready-to-use” Widget Ad Templates
  9. 9. Easy Self-Service Configuration of Widget Ads
  10. 10. Mani Iyer CEO and Founder [email_address] twitter: iyermani cell: 650-814-4974 Thank You!

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