PANELIST: Jay Sears , EVP Strategic Products & Business Development ContextWeb, Inc. / ADSDAQ Exchange April 22, 2009 The ...
An Internet Advertising Math Lesson <ul><li>88% of X = .88X </li></ul><ul><li>1 + 1 =3 </li></ul><ul><li>( (1 + 2 + 3) ÷ 3...
88% of X <ul><li>Blind revenue share </li></ul><ul><ul><li>Wait for the earnings report </li></ul></ul><ul><ul><li>Does no...
1 + 1 = 3 <ul><li>When banks compete, you win… </li></ul><ul><ul><li>2, 3 and 4 are all > 1 </li></ul></ul><ul><ul><li>Kno...
((1+2+3) ÷ 3) > 1.50 <ul><li>Home page = 2 </li></ul><ul><li>Entertainment page = 1 </li></ul><ul><li>Health page = 3 </li...
Don’t Outsource Your Math & Just Do It <ul><li>Keep control </li></ul><ul><ul><li>If you don’t know, you don’t know </li><...
THANK YOU Jay Sears , EVP Strategic Products & Business Development ContextWeb, Inc. / ADSDAQ Exchange Sign-up:  www.ADSDA...
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ADSPACE State of Contextual Advertising — Jay Sears

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ADSPACE State of Contextual Advertising — Jay Sears

  1. 1. PANELIST: Jay Sears , EVP Strategic Products & Business Development ContextWeb, Inc. / ADSDAQ Exchange April 22, 2009 The State of Contextual: Internet Advertising Math
  2. 2. An Internet Advertising Math Lesson <ul><li>88% of X = .88X </li></ul><ul><li>1 + 1 =3 </li></ul><ul><li>( (1 + 2 + 3) ÷ 3) > 1.50 </li></ul><ul><li>Don’t outsource your math </li></ul>
  3. 3. 88% of X <ul><li>Blind revenue share </li></ul><ul><ul><li>Wait for the earnings report </li></ul></ul><ul><ul><li>Does not mean your slice is 88% </li></ul></ul><ul><li>Revenue share </li></ul><ul><ul><li>Want 50% of Y or 50% of Z? </li></ul></ul><ul><li>Name your price </li></ul><ul><ul><li>Want 1 X or 2X? </li></ul></ul>
  4. 4. 1 + 1 = 3 <ul><li>When banks compete, you win… </li></ul><ul><ul><li>2, 3 and 4 are all > 1 </li></ul></ul><ul><ul><li>Knowing someone is on your tail makes you work harder </li></ul></ul><ul><li>Olympics every day </li></ul><ul><ul><li>Use judgment to pick top athletes out of 300 </li></ul></ul><ul><ul><li>Use competition to find who wins for you </li></ul></ul><ul><ul><li>Hold your competition today, tomorrow, next week, next quarter, next year… </li></ul></ul>
  5. 5. ((1+2+3) ÷ 3) > 1.50 <ul><li>Home page = 2 </li></ul><ul><li>Entertainment page = 1 </li></ul><ul><li>Health page = 3 </li></ul><ul><li>Use multiple ad tags to reflect the value of various piece of your inventory </li></ul>
  6. 6. Don’t Outsource Your Math & Just Do It <ul><li>Keep control </li></ul><ul><ul><li>If you don’t know, you don’t know </li></ul></ul><ul><ul><li>Did you do you own taxes? </li></ul></ul><ul><ul><li>Did you check the accountant’s work? </li></ul></ul><ul><li>Just Do It </li></ul><ul><ul><li>Stop analyzing. Stop thinking, just do it </li></ul></ul><ul><ul><li>Testing = knowledge = leverage = winning </li></ul></ul>
  7. 7. THANK YOU Jay Sears , EVP Strategic Products & Business Development ContextWeb, Inc. / ADSDAQ Exchange Sign-up: www.ADSDAQ.com Listen: http://blog.ContextWeb.com Follow: http://www.Twitter.com/ContextWeb

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