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ADSPACE Closing Keynote — Ian Lee

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ADSPACE Closing Keynote — Ian Lee

  1. 1. PANELIST: Ian Lee , MSc. Director of Marketing & Advertising HealthCastle.com
  2. 2. Know Your Business <ul><li>Treat your website as a business </li></ul><ul><li>Know your business objectives </li></ul><ul><li>Find your balance between content and advertising </li></ul><ul><li>Traffic is King </li></ul>
  3. 3. Content Readers Want
  4. 4. Important to Bring Traffic Back - Newsletters - RSS
  5. 5. Offer Unique Tools
  6. 6. PR Efforts: Placement in Print, Radio and TV
  7. 7. Boost Credibility Partnering with USDA HON Accredited
  8. 8. Ad Spots
  9. 9. A/B Test: 120x600 vs. 160x600 120 x 600 160 x 600 Versus eCPM -14.9%
  10. 10. A/B Test: Text vs. Image and Text Text Only Image and Text Versus eCPM ≈ eCPM No Significant Difference
  11. 11. Connect with Ian Lee <ul><li>Twitter - @HealthCastleIan </li></ul>

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