MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS TOURISM VICTORIA CASE STUDY---MichaelHauser

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MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS TOURISM VICTORIA CASE STUDY Michael Hauser eMarketing Manager, Tourism Victoria

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  • Ben Bailey – Online Technology Coordinator. Michael Hauser - Manager Online Technology and Development We work on the industry website www.toursimvictoria.com.au and the consumer websites www.visitvictoria.com and www.visitmelbourne.com
  • MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS TOURISM VICTORIA CASE STUDY---MichaelHauser

    1. 1. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS TOURISM VICTORIA CASE STUDY Michael Hauser eMarketing Manager, Tourism Victoria
    2. 2. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS TOURISM VICTORIA’S BRAND
    3. 3. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS TOURISM VICTORIA’S BRAND
    4. 4. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS CHALLENGES – Fonts & Logos
    5. 5. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS CHALLENGES – Foreign Variants
    6. 6. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS CHALLENGES – Multiple Brands
    7. 7. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS CHALLENGES – Multiple Agencies
    8. 8. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS CHALLENGES – New trends
    9. 9. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Lose yourself in Melbourne Campaign
    10. 10. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - TVC
    11. 11. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - Print
    12. 12. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - Website
    13. 13. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - Display
    14. 14. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - eDM
    15. 15. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - SEM
    16. 16. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign – Web 2.0
    17. 17. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - eNews
    18. 18. MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - Mobile
    19. 19. Who should be ultimately responsible for managing brand consistency? A: The Agency/Agencies B: The Client C: Both

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