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www.adsmobi.com                                               MOBILE                                               ADVERTI...
MobileAudience                                                                         www.adsmobi.com ▪ contact@adsmobi.c...
Mobile Advertising ReachA huge audience          Country (Asia)                                             Mobile Phone U...
Mobile Advertising Reach – 1st personal mass media           All Your Customers Carry and Use a Mobile PhoneThe “7th Mass ...
Mobile Advertising Reach- Mobile is always near Mobile Mass Reach Potential Cross Media Compliment – Incorporate Mobile in...
Plan a Mobile  Campaign                                                                            www.adsmobi.com ▪ conta...
Mobile Advertising Reach- Mobile Media planMain Notes on Mobile Marketing:    Permission based    PC experience is differe...
Mobile Advertising Reach- Mobile Media plan                         Segment by                                            ...
Mobile Advertising Reach- Mobile Media plan Mobile Mass Reach Potential – How Many New Customers Do You Want To Reach? You...
Mobile Advertising Reach- Mobile Media plan                                  Mobile Mass Reach Potential                  ...
Execute a MobileCampaign                                                                          www.adsmobi.com ▪ contac...
Mobile Marketing & Advertising Mass Reach Potential… (Simple & Measureable)     We will display your company ads on mobile...
Choose your Targeting CapabilitiesMechanical and Audience Targeting Operation Platforms                                   ...
Choose your Audienceadsmobi helps advertisers to reach the right demographic on scale                      Automotive     ...
Choose your Audienceadsmobi helps advertisers to reach the right demographic on scale                      Games          ...
Choose your Audienceadsmobi helps advertisers to reach the right demographic on scale                      Parents        ...
Choose your Audienceadsmobi helps advertisers to reach the right demographic on scale                      Teens          ...
Choose the right Mobile MediumSeveral Mobile Solutions and Formats available to secure the Right Audience    Display      ...
Choose the right Call to actionDifferent Call-to-Actions directs the audience directly to the right content  Click to App ...
Focus onMobile Banners                                                                            www.adsmobi.com ▪ contac...
Mobile Advertising SuccessHow to create successful Mobile Advertising campaigns1.      Define Objective + Target Audience2...
Mobile Advertising SuccessDo and Don’t for Successful Mobile Advertising CampaignsDon’t:1) Use unnecessary images2) Write ...
Mobile Advertising SuccessDo and Don’t for Successful Mobile Advertising CampaignsDo:1)   Brand info2)   State the app nam...
Banners Displayed in Apps                                                                                            www.a...
Campaign Reports – Online and Live                                                                                        ...
Mobile Advertising SuccessTop Elements for Success1.      Understanding Mobile User’s Intent2.      Previewing Your Mobile...
Mobile Case Studies                                                                          www.adsmobi.com ▪ contact@ads...
Featured Advertisers adsmobi delivers ads for leading brandsHospitalityFinanceConsumer Brands                             ...
Featured Advertisersadsmobi delivers ads for leading brandsTechnologyCarriersAutomobilesMedia                             ...
Success Story Mobile Display – Westin Hotels & Resorts Higher user engagement via geo-targeted mobile adObjective: - Incre...
Success Story Mobile Display – Kool-AidClick-to-Facebook campaign to increase number of Facebook fansObjective:   - Attrac...
App PromotionGet more Users for your App!      App Promotion                                          Top Rank            ...
Success Story App Promotion - Nestlé Purina PetcareBoost from US Lifestyle rank 0 to rank 1 within three days!Objective:  ...
Success Story App Promotion – DailyDeal GmbHBoost from rank 51 to rank 1 within one day!Market:           Apple App Store,...
Mobile Advertising Reach - How to acquire new customers                                 Wandrille Provut                  ...
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Presentation singapore how to secure the right audience 2. version 2012 06 12

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Presentation singapore how to secure the right audience 2. version 2012 06 12

  1. 1. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget.How to Secure the Right Audience Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • contact@adsmobi.com
  2. 2. MobileAudience www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  3. 3. Mobile Advertising ReachA huge audience Country (Asia) Mobile Phone Users China 987 million India 900 million Indonesia 250 million Philippines 86 million Thailand 69 million Vietnam 72 million Malaysia 38 million Singapore 5.7 million www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  4. 4. Mobile Advertising Reach – 1st personal mass media All Your Customers Carry and Use a Mobile PhoneThe “7th Mass Media” Mobile Media1) Print – Newspapers, Books, Magazines2) Recordings – Records, Tapes, CDs 1st personal mass media3) Cinema Always near and accessed4) Radio Technology increases usage5) Televisions Designed for interaction and6) Internet (via PCs) communication7) Mobile www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  5. 5. Mobile Advertising Reach- Mobile is always near Mobile Mass Reach Potential Cross Media Compliment – Incorporate Mobile into an overall campaign Traditional Media: At the point where consumers are using these mediums and seeing an Ad, they do have their mobile phones with them! www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  6. 6. Plan a Mobile Campaign www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  7. 7. Mobile Advertising Reach- Mobile Media planMain Notes on Mobile Marketing: Permission based PC experience is different from a mobile device experience Mobile is just one of the many mediums. A cross media strategy would maximize reachEvaluation Methods:Pre-planning Know your objective and how mobile marketing can be used Understand mobile users and usage patterns Decision on your mobile properties and growth plans Be engaging and provide incentives. Allow for interactive elements Pick the right partners (not just a technology provider)Evaluation• Define KPIs and scorecards for objectives on mobile• Reach numbers and goals• Interaction goals• Drive to action goals www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  8. 8. Mobile Advertising Reach- Mobile Media plan Segment by Campaign Parameters Segment by Interest of Users Choice of Mobile Budget control, Time Target Audience Apps and Mobi Sites targeting, Location, Date, (Appeal to Costs, Mobile Genres, Demographics) Device targetingMedia Plan Customized Targeting Mobile Medium www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  9. 9. Mobile Advertising Reach- Mobile Media plan Mobile Mass Reach Potential – How Many New Customers Do You Want To Reach? Your Target Audience Carries a Phone Adsmobi can easily secure mass potential customers to your mobile site Using pull methods and branding tactics on mobile formats/mediums Targeting the audience that you want Rich media and appeal Mobile formats/mediums at your disposal Mobile Internet & Major Portals Mobile Apps Display ad: CPC, CPM or CPD Rich Media www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  10. 10. Mobile Advertising Reach- Mobile Media plan Mobile Mass Reach Potential Media Plan Example: Focus on a Country’s Mobile traffic Segment and target by Appeal to Behavior Preferences, Demographical Approach or Interest Approach Segment and target by Date, Time, Handset, OS, City, GPS, App/Portal Popular Mobile Apps Popular Mobile Portals By Visitor’s Interests By Campaign Objectives By Holiday periods www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  11. 11. Execute a MobileCampaign www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  12. 12. Mobile Marketing & Advertising Mass Reach Potential… (Simple & Measureable) We will display your company ads on mobile to millions of Users We will bring mobile users to your Mobile Site, Facebook or App Store Mobile Advertising Methods:  Cost Per Click - Pay only for each user coming to your site  CPM - pay only for impressions and views of your marketing messages  Target the right audience: Time targeting, location, channels, handset, etc Fits and caters to all budgets and objectives  High value for marketing = cost of acquiring your customers in cents (USD)  Measureable and Controllable = ROI focused  Full reports on all campaigns metrics and performance www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  13. 13. Choose your Targeting CapabilitiesMechanical and Audience Targeting Operation Platforms Location CarrierAndroid, Bada, Blackberry, iPhone, City, Country, State/Province, Region, e.g. Singtel, Starhub, M1, Maxis…iPad, WAP, Symbian, Windows Phone. Longitude, Latitude. Channel/Category Demographics e.g. Automotive, Business, Education, Age, Education, Ethnicity, Gender, Games, Music, News, Sports, Travel. HHI, Interests. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  14. 14. Choose your Audienceadsmobi helps advertisers to reach the right demographic on scale Automotive Business/Finance Education Entertainment www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  15. 15. Choose your Audienceadsmobi helps advertisers to reach the right demographic on scale Games Healthcare/Fitness Music News www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  16. 16. Choose your Audienceadsmobi helps advertisers to reach the right demographic on scale Parents Shopping Social Networking Sports www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  17. 17. Choose your Audienceadsmobi helps advertisers to reach the right demographic on scale Teens Travel Weather Women www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  18. 18. Choose the right Mobile MediumSeveral Mobile Solutions and Formats available to secure the Right Audience Display Location Based App Rich Media Banner Advertising Promotion & Video Ads www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  19. 19. Choose the right Call to actionDifferent Call-to-Actions directs the audience directly to the right content Click to App Click to Click to Click to Click to Click to Call Store Facebook Map Web Video www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  20. 20. Focus onMobile Banners www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  21. 21. Mobile Advertising SuccessHow to create successful Mobile Advertising campaigns1. Define Objective + Target Audience2. Define Reach3. Define Messaging4. Define Design5. Define Call-to-Action6. Define Reporting Tools www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  22. 22. Mobile Advertising SuccessDo and Don’t for Successful Mobile Advertising CampaignsDon’t:1) Use unnecessary images2) Write vague headlines3) Make viewers squint www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  23. 23. Mobile Advertising SuccessDo and Don’t for Successful Mobile Advertising CampaignsDo:1) Brand info2) State the app name/Product3) Clearly and boldly state4) Use a strong call to action5) Ensure your call to action stands out6) Placement matters www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  24. 24. Banners Displayed in Apps www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  25. 25. Campaign Reports – Online and Live www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  26. 26. Mobile Advertising SuccessTop Elements for Success1. Understanding Mobile User’s Intent2. Previewing Your Mobile Ads3. Viewing Your Site’s Mobile Users4. Reaching Other Mobile Users5. Tracking Mobile Conversions www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  27. 27. Mobile Case Studies www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  28. 28. Featured Advertisers adsmobi delivers ads for leading brandsHospitalityFinanceConsumer Brands www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  29. 29. Featured Advertisersadsmobi delivers ads for leading brandsTechnologyCarriersAutomobilesMedia www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  30. 30. Success Story Mobile Display – Westin Hotels & Resorts Higher user engagement via geo-targeted mobile adObjective: - Increase commerce booking and encourage customers to book vacations in Westin Hotels & ResortsCampaign: - Geo-Targeted, interactive banner ad that reads “Tap here to warm up” for users in cold climate zones - User who clean the frost of the screen see a mobile landing page with different options (room reservation, sign in, hotel call, etc.) Source: www.mobilemarketer.com (March 9, 2011). www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  31. 31. Success Story Mobile Display – Kool-AidClick-to-Facebook campaign to increase number of Facebook fansObjective: - Attract customers to become a fan of the Kool-Aid Facebook page. Target group were Hispanic parents in the USAApproach: - Click-to-Facebook campaign through mobile advertising banners within the adsmobi networkCampaign: - Campaign Flight Dates: Jul 1 – Sep 4 2011 - Country-Targeting: USA - Category: Parents - Banner sizes: 300 x 50, 320 x 50Results: - up to 3 Million Impressions - up to 15,500 Clicks Campaign screenshots www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  32. 32. App PromotionGet more Users for your App! App Promotion Top Rank Powerful Reporting Generate more Users and get Boost your app to the Efficient Download discovered within the App Store. top of the App Store. Tracking for better results. PUSH-APP EFFECT More downloads = Higher ranks www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  33. 33. Success Story App Promotion - Nestlé Purina PetcareBoost from US Lifestyle rank 0 to rank 1 within three days!Objective: - Generate more downloads for Nestlé Purina Petcare’s app petcentric to increase brand awareness.Approach: - adsmobi PUSH-APP PROGRAM. CPD-based campaign to increase the number of downloads.Campaign: - Campaign Flight Dates: September 2010 - Country-Targeting: USA, UK - Category: LifestyleResults: - 3 days after campaign start: - US Lifestyle rank 0 to rank 1 - US Overall rank 0 to rank 39 - UK Lifestyle rank 0 to rank 2 - UK Overall rank 0 to rank 21The app was placed directly in front of other big competitors. In total, the campaigncreated a huge number of new users and increased the awareness of the appsignificantly. petcentric app screenshot www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  34. 34. Success Story App Promotion – DailyDeal GmbHBoost from rank 51 to rank 1 within one day!Market: Apple App Store, GermanyCategory: FinanceCampaign Dates: March 7 – 16, 2011Client: DailyDeal GmbHHighest Results: # 1 Ranking over 6 day period (March 7 – 13) # 39 ranked Overall Category 15,000 Downloads within 10 days Up to 5,213 Downloads per Day (March 3rd) www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  35. 35. Mobile Advertising Reach - How to acquire new customers Wandrille Provut Regional Director APAC Adsmobi Inc. wandrille@adsmobi.com www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

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