www.adsmobi.com                                           MOBILE                                           ADVERTISING Mob...
MobileTrends                                                                         www.adsmobi.com ▪ contact@adsmobi.com...
Mobile Industry TrendsBig Brands love Mobile           "The new rule is `mobile first` in everything“           Eric Schmi...
Mobile Industry TrendsThe Digital World is changing into mobile                                                           ...
Mobile Industry TrendsGlobal Penetration                      6.8 Billion People worldwide                          5.3 Bi...
Mobile Industry Trends Asia10Asia10 markets will surpass the 1 billion smartphone landmark in 2015                        ...
Mobile Industry Trends Asia10Mobile Ad Spend in the Asia10 markets will be worth 6.2 Billion US-$ in 2015            6.2 B...
Mobile Industry Trends Asia10Asia10 markets will count 3.5 Billion Mobile Subscriptions in 2015         3.5 Billion       ...
Mobile Consumer TrendsRe-Imagination of Magazines                    Then                                                 ...
Mobile Consumer TrendsRe-Imagination of Calling a Cab                    Then                                             ...
Mobile Consumer TrendsRe-Imagination of Coupons + Local Services                     Then                                 ...
Global Mobile Traffic GrowthGlobal Mobile Traffic Growing Rapidly to 10% of Internet Traffic in May 2012                  ...
Mobile Industry TrendsShare of Average Time Spent per Day vs. Ad Spending in the USA 2011                                 ...
Mobile Industry TrendsShare of Average Time Spent per Day vs. Ad Spending                       40%   43%                 ...
Mobile Industry TrendsThe average Asian mobile web users consumes 5.5 hours of media dailyYesterday, how much time did you...
Mobile Industry TrendsHandset types amongst mobile users aged 16-64 years old in Asia         China   Hong   Taiwan    Jap...
Mobile Industry TrendsSmartphone Penetration among selected countriesSmartphone Users Country Breakdown                   ...
Mobile Industry TrendsHousehold ownership of devicesSource: Nielsen 2012.                                                 ...
Mobile Industry TrendsHousehold intention to purchase devices in next 12 monthsSource: Nielsen 2012.                      ...
Mobile Industry TrendsSmartphone UsersSource: Nielsen 2012.                                                               ...
Speakers                                                                          www.adsmobi.com ▪ contact@adsmobi.com  C...
Speakers                      Rosaline Tan                      Vice President, General Manager                      Asia ...
Mobile Advertising Seminar SurveyTake the survey and download our free whitepaperSend us your feedback and download our fr...
adsmobi Inc.Malcolm Wong                                                                                                  ...
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Adsmobi presentation singapore mobile scene 2011-12

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Adsmobi presentation singapore mobile scene 2011-12

  1. 1. www.adsmobi.com MOBILE ADVERTISING Mobile SceneCopyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • contact@adsmobi.com
  2. 2. MobileTrends www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  3. 3. Mobile Industry TrendsBig Brands love Mobile "The new rule is `mobile first` in everything“ Eric Schmidt, CEO Google "There is a unique relationship between people and their phones” Andy Lees, Senior Vice President Microsoft “Mobile is very important to our strategy and will only become more critical as consumer adoption and usage becomes more widespread” Steve Yankovich, vice president of platform business solutions and mobile, eBay "3 billion applications downloaded in less than 18 months - this is like nothing we`ve ever seen before“ Steve Jobs, Ex-Chairman of the Board, Apple www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  4. 4. Mobile Industry TrendsThe Digital World is changing into mobile Over a year ago… Smartphone sales Overtook PC sales In 3 years time… Tablet sales will overtake PC sales Smartphone sales will be 3x PC sales www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  5. 5. Mobile Industry TrendsGlobal Penetration 6.8 Billion People worldwide 5.3 Billion WORLDWIDE MOBILE SUBSCRIBERS 1.4 Billion TVs 1 Billion PC’sSource: MMA 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  6. 6. Mobile Industry Trends Asia10Asia10 markets will surpass the 1 billion smartphone landmark in 2015 1 Billion Smartphones in 2015 +149% compared to 2012Source: adsmobi Whitepaper/Mobile Squared May 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  7. 7. Mobile Industry Trends Asia10Mobile Ad Spend in the Asia10 markets will be worth 6.2 Billion US-$ in 2015 6.2 Billion Mobile Ad Spend in 2015 (US-$) +99% compared to 2012Source: adsmobi Whitepaper/Mobile Squared May 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  8. 8. Mobile Industry Trends Asia10Asia10 markets will count 3.5 Billion Mobile Subscriptions in 2015 3.5 Billion Mobile Subscriptions in 2015 +35% compared to 2012Source: adsmobi Whitepaper/Mobile Squared May 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  9. 9. Mobile Consumer TrendsRe-Imagination of Magazines Then Now Piles of Print Copies (Flipboard) +123% compared to 2012Source: Mary Meeker 2012. More Content / Always Up-To-Date / Personalized / Interactive (Video + Audio) www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  10. 10. Mobile Consumer TrendsRe-Imagination of Calling a Cab Then Now Long Lines During Rush Hours / (Uber) Rain / Some Areas May Not One-Tap Taxi Call / +123% compared to 2012 Location-Aware / Electronic Payment Have Taxis Roaming on StreetsSource: Mary Meeker 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  11. 11. Mobile Consumer TrendsRe-Imagination of Coupons + Local Services Then NowNon-Personalized / Smaller Discounts / (Groupon/DailyDeal/Yoose) +123% compared to 2012 Easily Lost or ForgottenSource: Mary Meeker 2012. Personalized / Location-Aware / Instant Deals / Group-buying Discount www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  12. 12. Global Mobile Traffic GrowthGlobal Mobile Traffic Growing Rapidly to 10% of Internet Traffic in May 2012 Global Mobile Traffic as % of Total Internet Traffic 2009-2012 15% 10% 5% 0% Dec 2009 Dec 2010 Dec 2011 May 2012Source: StatCounter Global Stats 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  13. 13. Mobile Industry TrendsShare of Average Time Spent per Day vs. Ad Spending in the USA 2011 42.0% TV 42.5% 25.9% Internet 22.2% 14.6% Radio 10.7% 10.1% Mobile 1.0% 4.0% Newspapers 14.3% 2.8% Magazines 10.6% Time spent share Ad spending share Note: *time spent with the internet excludes internet access via mobile, but online ad spending includes mobile internet ad spending; due to this, the total of the ad spending shares of all the media adds up to more than 100 %Source: eMarketer, Dec 2011 & Jan 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  14. 14. Mobile Industry TrendsShare of Average Time Spent per Day vs. Ad Spending 40% 43% 23% 1% 9% 11% Viewer Time Spent Ad SpentSource: Flurry 2011. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  15. 15. Mobile Industry TrendsThe average Asian mobile web users consumes 5.5 hours of media dailyYesterday, how much time did you spend on the following activities? Minutes Spent % of Time 101 31% Using Mobile (excluding 9% SMS/Calls) 10% 31% Online via desktop/laptop 84 25% Watching TV 83 25% 25% 25% Listening to Radio 32 10% Reading 30 9% Newspapers/Magazines www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  16. 16. Mobile Industry TrendsHandset types amongst mobile users aged 16-64 years old in Asia China Hong Taiwan Japan Korea Australia Malaysia Indonesia Thailand Singapore Kong www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  17. 17. Mobile Industry TrendsSmartphone Penetration among selected countriesSmartphone Users Country Breakdown 54% 52% 42% 35% 34% 9% 8% 3%Source: Flurry 2011. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  18. 18. Mobile Industry TrendsHousehold ownership of devicesSource: Nielsen 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  19. 19. Mobile Industry TrendsHousehold intention to purchase devices in next 12 monthsSource: Nielsen 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  20. 20. Mobile Industry TrendsSmartphone UsersSource: Nielsen 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  21. 21. Speakers www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  22. 22. Speakers Rosaline Tan Vice President, General Manager Asia Pacific Region Stewart Hunter VP Business Development Wandrille Pruvot Regional Sales Director APAC www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  23. 23. Mobile Advertising Seminar SurveyTake the survey and download our free whitepaperSend us your feedback and download our free White Paper: http://www.adsmobi.com/seminarsurvey www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  24. 24. adsmobi Inc.Malcolm Wong 333 North Bridge Rd, #05-00 Singapore 188721Head of Sales Development Asiamalcolm@adsmobi.comAbout adsmobi Inc.adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobileadvertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobilemediation and optimization platforms.adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals.adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help T: +65 6336 6254 Facebook.com/adsmobieffectively manage media spending with the flexibility to target a desired audience at the right time, in the right Twitter: @adsmobiplace, on the right device. E: singapore@adsmobi.comNew York ▪ London ▪ Hamburg ▪ Singapore www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

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