Attract and Win Customers With Storytelling

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Slides from my Intelligent.ly class on Oct. 10 on how to engage users, investors, and customers with storytelling. Related blog post: http://www.adamdsigel.com/2013/10/10/storytelling-wins/

Attract and Win Customers With Storytelling

  1. 1. @adamsigel Aereo #ILYmktg STORYTELLING
  2. 2. WHY ARE YOU HERE?
  3. 3. PITCH CONTENT SPEC When would you use storytelling?
  4. 4. EMPATHY = care
  5. 5. DISTRESS = focus
  6. 6. ” “The greatest commandment in story is make me care.
  7. 7. BIG IDEA
  8. 8. 1 2 3
  9. 9. setthe stakes 1 2 3
  10. 10. onesentence. 1 2 3
  11. 11. The United States should lead in space achievement because it holds the key to our future on Earth.
  12. 12. Together, we can fix the broken pumps and filled latrines to help prevent 6,000 people from dying every day.
  13. 13. Intelligent.ly helps you learn what you need to win, from people who've done it before.
  14. 14. your turn
  15. 15. elements of story telling
  16. 16. heroes mentors &
  17. 17. domain expertise
  18. 18. offer wisdom shared understanding
  19. 19. define the journey
  20. 20. call to adventure
  21. 21. allies and Enemies
  22. 22. anticipate resistance
  23. 23. reward the define
  24. 24. YOUR PRODUCT is the ADVENTURE that YOUR USERS have been waiting for
  25. 25. recap
  26. 26. STORIES contentyou audience message users product
  27. 27. EMOTION care focus
  28. 28. BIG IDEA POV “so what”+ = sentence
  29. 29. JOURNEY hero + mentor 1 shared understanding2 call to adventure3 allies + enemies 4 anticipate resistance 5define the reward 6
  30. 30. PRODUCT ordinary extraordinary
  31. 31. Q A&
  32. 32. Drawing customers in with stories makes them emotionally invested in your product. @ADAMSIGEL ADAMDSIGEl•com

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