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representation of Indian identity in ethnic media abroad.


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Indian diaspora is represented through the ethnic Indian media abroad. how they do it -this presentation provide details .

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representation of Indian identity in ethnic media abroad.

  1. 1. Cultural Representations: Race, Class, Gender and Caste
  2. 2. “Representation of Indian Diasporic Identity Among Ethnic Media Abroad”- A Study Presented By: Mou Mukherjee Das Assistant Professor, Aliah University Kolkata.
  3. 3. What is Diaspora. What constitutes Indian Diaspora- The High Level Committee on Indian Diaspora , under the Chairmanship of Dr. L. M. Singhvi, M.P. defines diaspora as “communities of migrants living or settled permanently in other countries, aware of its origins and identity and maintaining varying degrees of linkages with mother country” (2001). In the report of this committee, Indian Diaspora refers to “the people who migrated from territories that are currently within the borders of the Republic of India. It also refers to their descendants”
  4. 4. The Diaspora is currently estimated to number over twenty million composed of “NRIs” (Indian citizens not residing in India) and “PIOs” (Persons of Indian Origin who have acquired the citizenship of some other country). Diaspora Indians establish and sustain their identity through ethnic Indian media.
  5. 5. What is then ethnic Indian media? Ethnic media are primarily regarded as media by and for ethnics in a host country with content in ethnic language (Hayes, 2006; Ojo, 2006). This assumption is that ethnic media are produced by ethnic communities in the host country to serve ethnic cultural, political, economic, and everyday needs (Shi, 2009).
  6. 6.  They also serve as a focal point for the development of a local consensus and a means of expression of the community’s demands on the wider host community (Gandy, 2000, p. 45).  Several of these ethnic media outlets were established in response to the misrepresentation, underrepresentation, and invisibility of ethnic groups in the mainstream media (Ojo, 2006, p. 351).
  7. 7. Media is a practice of representation that uses image, text, symbol and sound. It involves the production, consumption, reception, and circulation of meanings (Silverstone, 1999) at various levels (individuals, groups, institutions, nations, etc) in different contexts or situations. Roger Silverstone and Myria Georgiou's (2005) says that the media contributes to the creation of symbolic communicative spaces in which identities can be constructed How can representation happen through media
  8. 8. • Can be produced in the country of origin or the country of settlement, or in both • Might be commercial, community, public, municipal or other organizations' initiatives • Might address an audience in local, national or transnational spaces •Can adapt a role as the mouthpiece of a community or identify as independent and commercial institutions •Their output can be in the ethnic language(s), in the language(s) of the country of settlement or in a combination of languages Ethnic media-
  9. 9. •Their output can be information-centred or entertainment- centred though usually it is a combination •Their output might relate to the country of origin, the local , the national, the diasporic context or to all •They might adapt a segregation, ethno-centric perspective or identify as institutions of a multicultural society • They might address the migrant generation, the new generations or different generations across the community
  10. 10. A detailed exploratory study was conducted to get a view of the role played by the ethnic Indian media. Most of the research participants were recruited through referrals by friends and participants themselves, from America, United Kingdom, Canada, and Middle East. The informants belonged to middle and upper middle class households, with occupations ranging from a student, social worker to an information technology professional. In terms of ethnic background, there were Bengalis, Punjabis, Sindhis, Gujratis all combined. Methodology-
  11. 11. What identity do the ethnic Indian media either consciously or subconsciously represent about diasporic Indians? Do ethnic media help or hinder in the promotion of the Indian identity and culture? Objective
  12. 12. The presence of ethnic Indian media in different countries- Country Media United States of America India abroad-the largest selling newspapers for ethnic Indians. India tribune , India abroad, Indian reporter, India post, Gujarat samachar, Gujarat mitra, Malayalee Sabdam, Punjab times, and Awaz in Hindi. Chitrahar broadcasting, Ektara TV, Sikh TV, and Sohna Punjab, and radio channels like Jhankar, Geet Gurjari, Rang Tarang, Raunak Mela, Voice of Asian minorities etc Canada Publications-hamdard, Punjab de Mehek, Pragati, Namaste Canada, Sikh Press, Gujarat Vartaman, India roots. Broadcast- eye on Asia, Asian TV network, Gaunda Punjab, TV Asia and Indradhanush. U.K Des pardes-punjabi wkly. followed by Punjab mail and Punjab times sunrise radio-oldest radio. Lashkara in Punjabi, Gurjari in Gujarat, CEE in Tamil, Bangla in Bengali , Anjuman in Urdu and Channel East by reminiscent TV.( RTV). Australia Indian down under, Indian voice, the Indian link, Hindi Samachar Patrika,
  13. 13. Spain Aina, Muskan, Sitara and Hindi Valencia Samachar Surinam Trishul and Rashonic Broadcasting Networks , Radio Radika and Radio Sageetmala Saudi Arabia Urdu news and the Malayalam news Oman Oman daily observer and the times of Oman Kenya East 106 and sound Asia Tanzania dare s salaam television Fiji Shantidoot Gulf radio Asia and hum South Africa Radio lotus, east coast radio and radio Hindvani
  14. 14. The representation of the Indian identity Three major agents-  Ethnic Indian media in foreign countries  The Indian film industry,  Business networking with global and local businesses
  15. 15. The representation of the Indian identity In the ethnic Indian media  Follows a multifactor and mixed approach.  Drawn from various categories, such as history, literature, languages, religions, folk and cultural beliefs, combined with verbal and visual images to create a 'mosaic portrayal' of pan Indian identity.  Keeps contact with the free and vibrant press of India  Acquaints their readers and enriches their perspectives with a different point of view on major international developments
  16. 16.  Focuses on the various developmental projects in India,  Opinions on politics and various policies of the Indian government  Highlights the religious and cultural sentiments of the different communities of India, in the foreign country.  Focuses highly on the Bollywood quotient .The Bollywood phenomenon has bonded the diasporic Indians and had provided them with an identity which resonates with respect with the natives in that country
  17. 17. Knowledge and command over English language have also given Indians a head start from other immigrant groups in America and Europe. Indian films and increasingly Indian TV serials are getting popular in many countries in Europe, Africa, Middle East and USA. The images of super-heroes, historic events, sacred marriage rituals, classical and traditional art forms, gayatri mantra, namaskar, touching feet of the elders carries an aura of nostalgia.
  18. 18. Impact of the representation  Through this they become more powerful , when they produce their own media against the mainstream media and  Exerts a certain influence on the host government and on the wider Diaspora.  persuades and even creates pressure on the host government on certain policy issues in favour of their homeland.
  19. 19. Thank you….