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  1. 1. PUBLIC RELATIONS EMPLOYEE COMMUNICATION <ul><li>WHAT IS EMPLOYEE COMMUNICATIONS? </li></ul><ul><li>Employee communication is basically internal communication upon which depends the smooth functioning of the organization. </li></ul><ul><li>Clear lines of communication must be established both vertically ( downward and upward); between the employees and the organization and laterally, between the different departments and branches and units of the organization. </li></ul>
  2. 2. EMPLOYEE COMMUNICATION <ul><li>A vibrant employer- employee relationship forms the backbone and a basis for a company’s corporate reputation. </li></ul><ul><li>Every employee is considered a spokesman, an ambassador of the company; capable of creating goodwill or ill-will of the company. His attitudes, grievances, his loyalty are taken home and reach the rest of the society through their family and friends. </li></ul>
  3. 3. EMPLOYEE COMMUNICATION <ul><li>ADVANTAGES OF GOOD INTERNAL/EMPLOYEE COMMUNICATIONS </li></ul><ul><li>It creates a feeling of oneness, psychologically and emotionally among the employees, making them feel a part and parcel of the organization. </li></ul><ul><li>Enhances performance, productivity and thereby the profit of the organization. </li></ul>
  4. 4. EMPLOYEE COMMUNICATION <ul><li>Makes the employees more devoted, committed towards the organizational objectives, goals, policies and programmes, also a deeper understanding of its work culture, philosophy, ethics and values. </li></ul><ul><li>Boosts up employee morale and secures industrial stability. </li></ul><ul><li>Forges a strong bond of mutual understanding and goodwill that help in creating a conducive work environment. </li></ul>
  5. 5. EMPLOYEE COMMUNICATION <ul><li>Generates greater receptivity at the time of crisis. </li></ul><ul><li>Creates a feeling of pride to be associated with the organization ,identifying themselves with the logo, brand name etc. </li></ul><ul><li>Helps in procuring a knowledgeable and informed workforce, that is a pre- rogative in today’s cutting edge competitive global market. </li></ul><ul><li>Strong internal communication can protect an organization from undesirable outside intervention. </li></ul>
  6. 6. EMPLOYEE COMMUNICATION <ul><li>HOW THE COMPANY CAN PROMOTE EMPLOYEE/INTERNAL COMMUNICATIONS. </li></ul><ul><li>The management should share information with the employees. </li></ul><ul><li>There should be open communication between the management and the employees. There should be no hidden facts. Any misunderstanding, confusion should be immediately removed. </li></ul>
  7. 7. EMPLOYEE COMMUNICATION <ul><li>The management should motivate the employees, through various ways- </li></ul><ul><li>Encouraging them to undertake activities. </li></ul><ul><li>Participating in the management decisions. </li></ul><ul><li>Paying attention to family welfare. </li></ul><ul><li>Rewarding them with appropriate awards. </li></ul><ul><li>Providing an enjoyable working environment. </li></ul><ul><li>The management should try to cater to their social needs, psychological needs, security needs, esteem needs( need for respect and recognition), and self-actualization needs( job satisfaction). </li></ul>
  8. 8. EMPLOYEE COMMUNICATION <ul><li>The management should highlight the company’s profile as also the employees achievement in the house journal, bulletin board and other internal communication tools. </li></ul><ul><li>The employees are an important part of the organization and to achieve the desired result the organization have to be more analytical, systematic ,organized, and research oriented towards the employees. </li></ul>
  9. 9. MEDIA RELATIONS <ul><li>Media relations deals with establishing contacts with the media. </li></ul><ul><li>It is a positive effort towards maintaining cordial relations with the working journalists in press and electronic media and winning their confidence. </li></ul><ul><li>Good media relations is one of the most important aspects of effective pr. Since the media world sets the agenda for discussions and helps in interpreting events, it also greatly moulds and builds the public opinion. </li></ul>
  10. 10. MEDIA RELATIONS <ul><li>THE MEDIUM THE PR PERSONNEL SHOULD CHOSE WHILE CONVEYING A MESSAGE DEPENDS UPON CERTAIN FACTORS- </li></ul><ul><li>What is the content of the message? </li></ul><ul><li>Who are your receivers? </li></ul><ul><li>Where are they located? </li></ul><ul><li>What is their educational and socio-economic background? </li></ul>
  11. 11. MEDIA RELATIONS <ul><li>Which medium can communicate your message effectively? </li></ul><ul><li>What is your budget? </li></ul><ul><li>Media in PR is used not only to communicate messages but also to motivate the audience or target group towards an idea or product. </li></ul>
  12. 12. MEDIA RELATIONS <ul><li>SOUND MEDIA RELATIONS </li></ul><ul><li>TO DEVELOP CORDIAL RELATIONS WITH THE MEDIA , A PR PERSON REQUIRES- </li></ul><ul><li>Critical appreciation of media requirements </li></ul><ul><li>Knowledge of journalistic standards and ethics. </li></ul><ul><li>Understanding the role and responsibility of journalists. </li></ul>
  13. 13. MEDIA RELATIONS <ul><li>WHEN THE PR PERSON DEALS WITH THE MEDIA HE SHOULD- </li></ul><ul><li>Be unambiguous and prompt in his communication. Credibility is the factor which enhances media relations and this depends largely on his ability to provide timely and authentic information without bias or exaggeration. </li></ul><ul><li>Be accommodating to media enquires. </li></ul><ul><li>Be co-operative with the media. </li></ul>
  14. 14. MEDIA RELATIONS <ul><li>Maintain absolute clarity of purpose. </li></ul><ul><li>Be well informed and clear about the organization. </li></ul><ul><li>DO’S AND DON’T’S OF MEDIA RELATIONS </li></ul><ul><li>DO’S . </li></ul><ul><li>1.Know your organization well.. </li></ul><ul><li>2.Always be available to answer queries. </li></ul><ul><li>3.Keep media list updated. </li></ul><ul><li>4. Answer queries promptly. </li></ul><ul><li>5.understanding the working of the media. </li></ul>
  15. 15. MEDIA RELATIONS <ul><li>6.Have sound additional judgement. </li></ul><ul><li>7.To tell the truth. </li></ul><ul><li>8.Develop writing skills. </li></ul><ul><li>9. Have access to reference sources. </li></ul><ul><li>10.Stick to deadlines. </li></ul><ul><li>DON’T’S </li></ul><ul><li>1.Do not exaggerate. </li></ul><ul><li>2.Do not suppress stories. </li></ul><ul><li>3.Do not mislead reports. </li></ul><ul><li>4.Do not play favorites. </li></ul>
  16. 16. MEDIA RELATIONS <ul><li>5.Do not argue with reporters. </li></ul><ul><li>6.Do not be rude. </li></ul><ul><li>7.Do not pressurize. </li></ul><ul><li>8.Do not have a patronizing attitude towards media personnel . </li></ul>
  17. 17. MEDIA RELATIONS <ul><li>A PRO person should- </li></ul><ul><li>Identify and even anticipate newsworthy events. </li></ul><ul><li>Provide the media with concise material in the form required by them. </li></ul><ul><li>Provide them with one story at a time, keeping the view point of public interest in mind. </li></ul><ul><li>Communicate with the media persons and state your facts clearly. </li></ul>
  18. 18. MEDIA RELATIONS <ul><li>Give everything to the press necessary for publication. This should occupy top priority. </li></ul><ul><li>Avoid approaching a media person with a negative remark or statement. </li></ul><ul><li>Help build the image of the organization in the media , maintain close and continuous relations with the press people and establish his position as their friend and a teammate in the field of communication. </li></ul>
  19. 19. MEDIA RELATIONS <ul><li>Good media relations must incorporate seven C’S of communication. </li></ul><ul><li>Credibility. </li></ul><ul><li>Content. </li></ul><ul><li>Context. </li></ul><ul><li>Clarity. </li></ul><ul><li>Continuity. </li></ul><ul><li>Channels of communication. </li></ul><ul><li>Capability of the audience. </li></ul>