Le général hôtel


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Le général hôtel

  1. 1. Le Général Hôtel Shalini Sungkur Adrien Reydy http://www.legeneralhotel.com/system/static/legeneralhotel/images/phototheque/20090727152414.jpg MBA2B
  2. 2. Google.com Research
  3. 3. Bing.com Research
  4. 4. Google Results <ul><li>Google click </li></ul><ul><li>The hotel website appears in first position </li></ul><ul><li>The name , the location, map position and the type are precised </li></ul><ul><li>Hotel website click: </li></ul><ul><li>Introduction page with video </li></ul><ul><li>Welcome /home page </li></ul><ul><li>Selection of services </li></ul>
  5. 5. Bing.com Results <ul><li>Bing click </li></ul><ul><li>The hotel websites appears in 4th position after third parties </li></ul><ul><li>No information about location, type and map position </li></ul><ul><li>Hotel website click: </li></ul><ul><li>Introduction page with video </li></ul><ul><li>Welcome /home page </li></ul><ul><li>Selection of services </li></ul>
  6. 6. 3rd party analysis <ul><li>Booking.com </li></ul><ul><li>Name and complete adress </li></ul><ul><li>Link to the map , and social network </li></ul><ul><li>Photos/description/ rooms /services </li></ul><ul><li>Comments and grade </li></ul><ul><li>Booking </li></ul><ul><li>General condition of selling </li></ul>
  7. 7. 3rd party analysis <ul><li>Only-recommended.com </li></ul><ul><li>Video </li></ul><ul><li>Reservation to check availibilities </li></ul><ul><li>Name/ adress </li></ul><ul><li>Grade/ Comments </li></ul><ul><li>Description of the hotel only </li></ul><ul><li>M ap </li></ul>
  8. 8. Conclusion <ul><li>As an evaluation the third party which represents the best the hotel is booking.com. </li></ul><ul><li>Also as a conclusion, the hotel should maximize listings in 3rd parties in order to make the customers be more interested in the hotel and make a reservation on it. </li></ul>