Over the summer, Google+, a new social network, was launched to much fanfare. While some have touted it as a Facebook-killer, others wonder whether we need (and have time for) yet another social site. Today, Google+ can provide SEO benefits, in-depth conversations and high-quality content sharing. In the near future, it may be useful for CRM, analytics, blogging, key intranet functions and more. But it may fade out as earlier Google social software has done. In this session, we’ll look at the features that distinguish Google+, particularly for businesses. We’ll also discuss reasons to be cautious in adopting it.

1. “Google is not in a rush to change the world.
They are on a steady course to do so..”
- Paul Allen
Founder of Ancestry.com

2. The Pluses And Minuses Of
+
Web 2.0 Expo
New York City, NY
by +Adria Richards
@adriarichards

3. Most people fear change

4. The leap
of faith

5. I brunch hard

6. I brunch hard at the same spot

7. Upscale diner?

9. Yes! Kosher blessed, vegetarian
Chinese food!

10. What would you do?

13. YASN?

14. YASN?
Yet
Another
Social
Network?

19. Are you running the right race?

20. Adria Richards
I help companies solve problems
@adriarichards

21. Social
Networks
Compared

22. Launched Launched Launched
February 4th, 2004 March 21st, 2006 June 28th, 2011
800 million users 200 million users 43 million users*
50% daily active 25% daily active Opened September
users users 20th, 2011
* Approximate

24. “Using Twitter is going to change the way you think
about staying in touch with friends and family.”

25. “Giving people the power to share and make the
world more open and connected.”

26. “Real life sharing, rethought for the web.”

30. the
business
of social

32. Lessons:
• Be persistent
• Stay relevant
• Enlist others

33. Some Take a While To
Catch On

34. “Greatest thing since sliced bread”

35. “Greatest thing since sliced bread”
Lessons:
• Solve problems
• Offer Unique value
• Extend your reach

36. and some...
MC Hammer Pants

37. Google+
Features

38. Features
Real-time search Google+ API
Hashtags Google Translate for Google+
Google Games Ignore
Sharing circles Tag page
Google+ iPhone app Mobile reshare
Google+ is open Share to Twitter and LinkedIN
Mobile hangouts Verified users
Google Docs in hangouts and so much more!
Documentation, videos, community managers

43. https://plus.google.com/108909492433674629621/

47. https://plus.google.com/102151640299503716931/posts/VnTWsRcXeA3

48. “The most valuable tool we use is Google+ hangouts.
Our daily stands up are conducted via hangout.
Rather than just hearing the other team members we
can see each other.
Earlier today we had 4 developers, client manager
and project manager all on a project planning
meeting. It wasn't quite the same as all being in the
same room, but it was a lot more personal and user
friendly than a conference call.”
- Dave Hall, Developer

49. https://developers.google.com/+/api/
http://radcampaign.com/googlebutton

50. Source: sfgate

51. Zynga, a game development company, was
founded in January 2007
In 2010, Zynga generated $597 million in
revenue.
$575.6 million of it from in-game purchases and
the rest from advertising
Source: sfgate

52. Being Social
Observe
Create
Curate
Organize
Connect
Explore
Storyteller

57. How Adults Spend Their Time Online
Source: flowtown, September 2010

60. Women rule social media

62. Is this your audience?

63. Plus
#1
First Adult Social Network

64. Plus Popular Games
#2

65. Plus Share your network
#3

66. NYMWars
#1 "To help fight spam and prevent fake
profiles, use the name your friends,
family or co-workers usually call you."
No nicknames, handles or stage names

67. No business profiles (yet)
#2
“There will be a product very soon that
has businesses’ interests in mind… We
want to give them the features
businesses expect and the features that
can improve the sharing experience
both for consumers and businesses.”

68. No Google Analytics or
Google Apps (yet)
#3

69. Takeaways
Find people to follow and connect with using lists
Create unique content for Google+
Create an editorial calendar for the content
Schedule time to interact, share and monitor
Cross pollinate your discussions

70. We know what happens to people who stay in
the middle of the road. They get run over.
- Ambrose Bierce

71. The Pluses And Minuses Of
+
by +Adria Richards
@adriarichards
http://butyoureagirl.com