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BBC R&D Future Experiences newsHack Modular Content 2020

Introduction talk to the BBC NewsLabs hackdays on modular content.

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BBC R&D Future Experiences newsHack Modular Content 2020

  1. 1. Looking towards the horizon Dr AdrianWoolard Head of Future ExperienceTechnologies BBC Research & Development newsHack: Modular Content December 2020 03 DEC 2020
  2. 2. 2001 2
  3. 3. 3 Public Service Augmented Reality 3 Alex Nelson Dylan McLeish Jonathan Halkett (Jops) Jimmy Lee Rachel O’Sullivan Todd Burlington 13 Oct 2020 2021? 3
  4. 4. What is the BBC? 4
  5. 5. Our mission is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain".
  7. 7. “Online offers a big opportunity to connect deeper with audiences, helping them to find more, get information faster, and interact with us.” Tim Davie, 2020
  8. 8. 8 USEFUL EVERYDAY designed to serve daily media occasions PERSONALLY RELEVANT with content to satisfy all their users EFFORTLESS TO DISCOVER simple & seamless to use What we need to deliver: the three characteristics of successful youth media services
  9. 9. What is the challenge? 9
  10. 10. STORYTELLING 10
  12. 12. Why are we here? 12
  13. 13. PERSONALISATION 13 It will be very hard for people to watch or consume something that has not in some sense been tailored for them. Eric Schmidt, Google
  14. 14. Personalisation is an algorithm adapting something to someone, based on some knowledge about that someone. It may be used to optimise for a desired metric (e.g. engagement or time spent) or to make something more relevant or attractive to an individual. It might or might not be a good thing! PERSONALISATION 14 Exec R&D Prodcuer, BBC
  15. 15. Media Interaction Personal FUTURE EXPERIENCES 15
  16. 16. 18
  17. 17. 19
  18. 18. Device Owner Name Number of Contacts Battery Level Battery Condition Current Activity Elevation Number of Installed Apps Device Make/Model Time of Day Weather Sun Elevation Location Indoor/Outdoor Mobile Network Operator Name Available Wifi Networks Altitude Pressure Connected Bluetooth Devices External or Internal Audio Device Device Orientation Ambient Brightness Local Noise Environment Calendar Music Tastes Financial News User Fitness Information Current Heart-rate Number of Listeners/Users Can it hear itself Is it in someone's pocket? What kind of apps Knowledge of Home and Work Proximity PERSONAL DATA / SENSORS 20
  19. 19. HUMAN VALUES What new ideas would we arrive at if we defined success by focusing on Human Values? Needs Values Behaviour which represent motivational goals and underlying needs* *Schwartz, S. H. (2011). Values: Individual and cultural. In F. J. R. van de Vijver (Eds.), A. Chasiotis, & S. M. Breugelmans, Fundamental questions in cross-cultural psychology (pp. 463-493). Cambridge: Cambridge University Press. and measure observable actions which are not always explicit We see We talk about We are driven by 21
  21. 21. Media Interaction Personal IMMERSIVE, ENGAGING, PARTICIPATORY & ADAPTIVE 23
  22. 22. What does this mean? 24
  23. 23. 1. What do you know about the users? 2. What do you want to know? 3. What do they want you to know? 4. What will they value & trust? 25 QUESTIONS FOR NEWS HACK: THE USERS
  24. 24. 1. How can you avoid filter bubbles? 2. How can you improve impartiality? 3. How can you increase journalists creativity? 4. How can you avoid creating more work for journalists? 26 QUESTIONS FOR NEWS HACK: THE CREATORS
  25. 25. 1. What can you know about the content? -What Type? Text, data, audio, audio -visual, CGI? -What Metadata? what about The meaning? 2. How can you create modular content from archive, from broadcast or originate? 3. What dynamic digital applications can you create? 27 QUESTIONS FOR NEWS HACK: THE CONTENT
  26. 26. 1. How will it scale to not add work to the creator? 2. How can you make it efficient? 3. How can you make it ethical? 4. How can you tell more relevant stories for all users? 28 QUESTIONS FOR NEWS HACK: THE DEVELOPERS
  27. 27. OPPORTUNITY FOR INDUSTRY 1. How can this be an industry opportunity? 2. How can it be interoperable? 3. How can we make it universal and inclusive by default? 4. Can we build a “modular content” community? 29
  28. 28. Click to add text TITLE OF PAGE SECTION HEADING Thanks ! Credit to @cubicgarden for images and themes