a BBC that is utterly obsessed by its audience, focussed on what it does uniquely, and indispensable to modern Britain. Utterly impartial and alive with programming ideas. Run for the audience’s benefit. Valued and loved by all.
BBC Online is already really big…amazingly so, given who the competition are A real British digital success story This is important – because universality is central to the BBC. It’s in our Charter to reach and provide value to everybody We do make that by building services that are audience-first, rather than about us and our organisation Useful every day, personalised and relevant, effortless to discover… We don’t have all the answers. We learn by doing. That’s the exciting bit…
BBC R&D Future Experiences newsHack Modular Content 2020
Looking towards the horizon
Head of Future ExperienceTechnologies
BBC Research & Development
newsHack: Modular Content December 2020
03 DEC 2020
Our mission is "to act in the public interest,
serving all audiences through the provision of
impartial, high-quality and distinctive output
and services which inform, educate and
The BBC in 2020?
“Online offers a big opportunity to connect deeper
with audiences, helping them to find more, get
information faster, and interact with us.”
Tim Davie, 2020
designed to serve
daily media occasions
to satisfy all their users
simple & seamless
What we need to deliver:
the three characteristics of successful youth media services
It will be very hard for people to watch or
consume something that has not in some sense
been tailored for them.
Eric Schmidt, Google
Personalisation is an algorithm adapting something to someone,
based on some knowledge about that someone.
It may be used to optimise for a desired metric (e.g. engagement
or time spent) or to make something more relevant or attractive
to an individual.
It might or might not be a good thing!
Exec R&D Prodcuer, BBC
Media Interaction Personal
Device Owner Name
Number of Contacts
Number of Installed Apps
Time of Day
Mobile Network Operator Name
Available Wifi Networks
Connected Bluetooth Devices
External or Internal Audio
Local Noise Environment
User Fitness Information
Number of Listeners/Users
Can it hear itself
Is it in someone's pocket?
What kind of apps
Knowledge of Home and Work
PERSONAL DATA / SENSORS
What new ideas would we arrive at if we defined success by focusing
on Human Values?
which represent motivational goals
and underlying needs*
*Schwartz, S. H. (2011). Values: Individual and cultural. In F. J. R. van de Vijver (Eds.), A. Chasiotis, & S. M. Breugelmans,
Fundamental questions in cross-cultural psychology (pp. 463-493). Cambridge: Cambridge University Press.
and measure observable actions
which are not always explicit
We talk about
We are driven by
1. What do you know about the users?
2. What do you want to know?
3. What do they want you to know?
4. What will they value & trust?
QUESTIONS FOR NEWS HACK: THE USERS
1. How can you avoid filter bubbles?
2. How can you improve impartiality?
3. How can you increase journalists creativity?
4. How can you avoid creating more work for
QUESTIONS FOR NEWS HACK: THE CREATORS
1. What can you know about the content?
-What Type? Text, data, audio, audio -visual, CGI?
-What Metadata? what about The meaning?
2. How can you create modular content from archive,
from broadcast or originate?
3. What dynamic digital applications can you create?
QUESTIONS FOR NEWS HACK: THE CONTENT
1. How will it scale to not add work to the
2. How can you make it efficient?
3. How can you make it ethical?
4. How can you tell more relevant stories for all
QUESTIONS FOR NEWS HACK: THE DEVELOPERS
OPPORTUNITY FOR INDUSTRY
1. How can this be an industry opportunity?
2. How can it be interoperable?
3. How can we make it universal and inclusive by
4. Can we build a “modular content” community?
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