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Setting Your Data Free in the Mobile World


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The world of apps is growing and increasing your visibility across a number of data platforms will make sure you are visible in mobile searches.

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Setting Your Data Free in the Mobile World

  1. 1. February 29, 2012 Setting Your Data Free in the Mobile World Adrian Vender Senior SEO & Analytics Consultant Twitter: @adrianvender | @adrianvender ©2012 Cardinal Path LLC. 1
  2. 2. What Data? Your content via structured @adrianvender ©2012 Cardinal Path LLC. 2
  3. 3. Who Are We? @adrianvender ©2012 Cardinal Path LLC. 3
  4. 4. How can mobile users find my business? Photo by lululemonathletica (via flickr) @adrianvender ©2012 Cardinal Path LLC. 4
  5. 5. We have ‘normal’ search… Photo by rikket (via flickr) Photo by brownpau (via flickr) @adrianvender ©2012 Cardinal Path LLC. 5
  6. 6. Beyond SERPs Data syndication is key to mobile @adrianvender ©2012 Cardinal Path LLC. 6
  7. 7. The API Economy @sramji‐finches‐20th‐century‐business‐and‐apis‐eps32‐apis‐new‐language‐ @adrianvender ©2012 Cardinal Path LLC. 7
  8. 8. New Search @adrianvender ©2012 Cardinal Path LLC. 8
  9. 9. Android steps up with Google ‘Majel’ Google Voice Actions Natural Language @adrianvender ©2012 Cardinal Path LLC. 9
  10. 10. Remember That Google Privacy Thing? Yeah, it was partly for Google+, but it’s also to connect your phone to your Google @adrianvender ©2012 Cardinal Path LLC. 10
  11. 11. Push Your Data to other APIs Find a relevant API. Find out how to push data into @adrianvender ©2012 Cardinal Path LLC. 11
  12. 12. Markup your site – and HTML5 Search Engines used to only care about indexing web pages. Now they want to index your structured @adrianvender ©2012 Cardinal Path LLC. 12
  13. 13. Build Your Own API Let others pull your @adrianvender ©2012 Cardinal Path LLC. 13
  14. 14. “But We’re a Small Startup” So was Netflix, and they were able to take on Blockbuster. Startups don’t have much time and resources. Open up your data and let others spread your content and @adrianvender ©2012 Cardinal Path LLC. 14
  15. 15. Final Thoughts Keep optimizing and promoting your website. (It’s still very relevant) But… Go beyond your website and the browser. Open up your data and do business through the API @adrianvender ©2012 Cardinal Path LLC. 15
  16. 16. Thank you! Adrian Vender Senior SEO and Analytics Consultant Twitter @adrianvender Google+ Connect with Cardinal Path web twitter @CardinalPath facebook @adrianvender ©2012 Cardinal Path LLC. 16