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20190503 barcamp-merano-suggesto-pub

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Enhanced tourism experiences with internet of Things - Presentation at Merano Barcamp 2019.

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20190503 barcamp-merano-suggesto-pub

  1. 1. a n d R e c o m m e n d a t i o n T e c h n o l o g i e s w i t h I n t e r n e t o f T h i n g s Enhanced Tourism Experiences Adriano Venturini adrianoventurini@suggesto.it Dario Cavada 'dariocavada@suggesto.it' Stefano Maule stefanomaule@suggesto.it https://www.suggesto.eu/ Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  2. 2. Internet of Things • IoT = networks of interconnected devices and objects embedded with electronics that exchange data and cooperate towards a common goal Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  3. 3. What is a Beacon • A small Bluetooth radio transmitter • Transmits a unique ID which can be used to: • Detect a position • Detect proximity to a point of interest • Can transmit additional information: • Provide specific information about an object • Temperature • Accelerometer data • URL • Short range (0-100 m) • Enables the implementation of context dependent scenarios, via mobile apps or bluetooth enabled devices. Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  4. 4. Recommendation technologies Support tourists in finding places of interests (POIs) Understanding User preferences in Context SUNNY AFTERNOON COFFEE BAR
  5. 5. Enhancing Tourism Experiences Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  6. 6. Beacons Everywhere SHOPPING MALLS Proximity marketing CITY providing information on the way (e.g. bus timetable) CULTURAL SITES (e.g., museums) improving and personalize the visitor experience providing digital contents associated to physical artifacts AIRPORTS guiding travelers with personalized information MONITORING (data analytics) how people are interacting
  7. 7. South Tyrol Beacon Guide App Extending the South Tyrol Guide App with: •Personalized suggestions on activities •User localization through beacon detection Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  8. 8. Personalized suggestions Existing interface Personalized suggestions
  9. 9. Why personalized suggestions ? To provide useful suggestions considering: • Usage context: position of the user, meteo • Model of the user • The model of the user is automatically computed considering preferred items or visited point of interests Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  10. 10. The Recommendation Algorithm (*) POIs Visit Trajectories for Next-POI Recommendation, Proceedings of the International Conference in Nicosia, Cyprus, January 30–February 1, 2019, David Massimo and Francesco Ricci Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  11. 11. Beacon detection and notifications Notifications Anonymous tracking Tracking visited places (adding info to recommender)
  12. 12. Possible additional scenarios using beacons and recommendations • Supporting itineraries • Gamification • Different experiences on the same places • Guide people to less crowded but interesting places Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  13. 13. Fiemme Valley13
  14. 14. Intro beacon 2 14 ©Tommaso Baldassara
  15. 15. Intro beacon 3 15
  16. 16. Intro beacon 4 16
  17. 17. Intro beacon 4 17
  18. 18. 18 Gamification Using Story Telling
  19. 19. (Korkbanken Application in Breda and Hoogstraten, NL) • Supporting the visiting experience in a Church • 12 different points of interest in the choir area • Tablet embedded in book to guide the visiting experience. Indoor scenarios Embedding technologies in smart objects
  20. 20. How Users behave ? 20Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  21. 21. Some IoT Technologies Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en
  22. 22. Booking Engine Outdoor Active Destination Sites Google places Profile data User Log Tourists DMO Partners Data Integration CMS Recommender System Log Analysis Mobile Travel GuideTravel Portal Interactive Experiences Suggesto Platform Log and Data Exchange IoT Installations
  23. 23. a n d R e c o m m e n d a t i o n T e c h n o l o g i e s w i t h I n t e r n e t o f T h i n g s Enhanced tourism experiences Adriano Venturini adrianoventurini@suggesto.it Dario Cavada 'dariocavada@suggesto.it' Stefano Maule stefanomaule@suggesto.it https://www.suggesto.eu/ Barcamp Meran, 3-4/5/2019 - https://www.barcampsuedtirol.org/en

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