Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The HubSpot Platform and APIs<br />By YoavShapira and Adrian Mott<br />Official Content Sponsor<br />
“<br />Let’s maximize the number of people who succeed together with us.<br />”<br />Dharmesh Shah<br />HubSpot co-founder...
TABLE OF CONTENTS<br />Not just a product anymore<br />1<br />Platform Vision<br />2<br />5<br />APIs<br />3<br />Marketpl...
1<br />Not just<br />a product anymore<br />
The product is not everything…<br />
Platforms encourage innovation.<br />
We’re just getting started..<br />
What do you mean by  “Platform” ?<br />
Programmatic Access to Data (APIs)<br />
Marketplaces<br />
2<br />HubSpot Platform Vision<br />
Welcome!<br />
Building a healthy ecosystem.<br />
Innovation<br />Innovation<br />
Together, we can Create Millions of Marketing Stars<br />Create Marketing Rockstars<br />
3<br />APIs<br />
What is an API?<br />
http://docs.hubapi.com<br />
Leads API<br />
Blog API<br />
Lead <br />Nurturing<br />API<br />
What The<br />Future Has <br />In Store<br />
Marketing<br />Database<br />
Analytics <br />API<br />
Keywords <br />API<br />
4<br />Marketplaces<br />
Customer Usage<br />
Total App Marketplace App Installs 2011<br />
100 Marketers are better than 1.<br />
Services Marketplace<br />http://services.hubspot.com<br />
Where<br />Do<br />I<br />Start?<br />
Try out Marketplace Apps<br />
Use our APIs to Improve your Marketing<br />
Create a <br />first-to-market <br />App<br />
       1. You Build<br />2. We Help Promote<br />                 3. Profit<br />
  http://ideas.hubspot.com<br />Create a <br />First to Market <br />App<br />
Lots of possibilities for marketing apps<br />
Come to Hackathon1!<br />
5<br />Examples<br />and<br />Q&A<br />
LyntonWebAPI Integration Customers<br />
Total Development time to Build a Canvas App: <br />10 days<br />
Zery’s Growth rate before building a HubSpot Canvas App:<br />10% per month<br />Zery’s Growth rate after building a HubSp...
Total Number of Zery’s Users: <br />2,400<br />
Thank you!<br />Download a copy of this presentation at:http://hugs.hubspot.com/2011-content<br />Tweet this presentation:...
PLATFORM<br />Discussion at Individual<br />Tables<br />ArjunMoorthy: App Ideas and Economics<br />Jordyne Wu: Services Ma...
Content Camp<br />60 Minutes<br />Every Friday<br />@2PM ET<br />Day Camp<br />30 Minutes<br />Every Wednesday<br />@4PM E...
Upcoming SlideShare
Loading in …5
×

HubSpot Platform and APIs

2,360 views

Published on

This 90 minute session is ideal for those who want to learn more about the HubSpot Platform, API's (called HAPI) and the HubSpot Apps and Services Marketplaces. The session will include an introductory talk followed by round table discussion with members of the Platform and marketplaces teams.

Published in: Technology, Business
  • Be the first to comment

HubSpot Platform and APIs

  1. 1. The HubSpot Platform and APIs<br />By YoavShapira and Adrian Mott<br />Official Content Sponsor<br />
  2. 2. “<br />Let’s maximize the number of people who succeed together with us.<br />”<br />Dharmesh Shah<br />HubSpot co-founder and hacker<br />
  3. 3. TABLE OF CONTENTS<br />Not just a product anymore<br />1<br />Platform Vision<br />2<br />5<br />APIs<br />3<br />Marketplaces<br />4<br />Examples and Q&A<br />
  4. 4. 1<br />Not just<br />a product anymore<br />
  5. 5. The product is not everything…<br />
  6. 6. Platforms encourage innovation.<br />
  7. 7. We’re just getting started..<br />
  8. 8. What do you mean by “Platform” ?<br />
  9. 9. Programmatic Access to Data (APIs)<br />
  10. 10. Marketplaces<br />
  11. 11. 2<br />HubSpot Platform Vision<br />
  12. 12. Welcome!<br />
  13. 13. Building a healthy ecosystem.<br />
  14. 14. Innovation<br />Innovation<br />
  15. 15. Together, we can Create Millions of Marketing Stars<br />Create Marketing Rockstars<br />
  16. 16. 3<br />APIs<br />
  17. 17. What is an API?<br />
  18. 18. http://docs.hubapi.com<br />
  19. 19. Leads API<br />
  20. 20. Blog API<br />
  21. 21. Lead <br />Nurturing<br />API<br />
  22. 22. What The<br />Future Has <br />In Store<br />
  23. 23. Marketing<br />Database<br />
  24. 24. Analytics <br />API<br />
  25. 25. Keywords <br />API<br />
  26. 26. 4<br />Marketplaces<br />
  27. 27.
  28. 28. Customer Usage<br />
  29. 29. Total App Marketplace App Installs 2011<br />
  30. 30. 100 Marketers are better than 1.<br />
  31. 31. Services Marketplace<br />http://services.hubspot.com<br />
  32. 32.
  33. 33. Where<br />Do<br />I<br />Start?<br />
  34. 34. Try out Marketplace Apps<br />
  35. 35. Use our APIs to Improve your Marketing<br />
  36. 36. Create a <br />first-to-market <br />App<br />
  37. 37. 1. You Build<br />2. We Help Promote<br /> 3. Profit<br />
  38. 38. http://ideas.hubspot.com<br />Create a <br />First to Market <br />App<br />
  39. 39. Lots of possibilities for marketing apps<br />
  40. 40. Come to Hackathon1!<br />
  41. 41. 5<br />Examples<br />and<br />Q&A<br />
  42. 42.
  43. 43. LyntonWebAPI Integration Customers<br />
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48. Total Development time to Build a Canvas App: <br />10 days<br />
  49. 49. Zery’s Growth rate before building a HubSpot Canvas App:<br />10% per month<br />Zery’s Growth rate after building a HubSpot Canvas App:<br />55% per month and holding steady!<br />
  50. 50. Total Number of Zery’s Users: <br />2,400<br />
  51. 51. Thank you!<br />Download a copy of this presentation at:http://hugs.hubspot.com/2011-content<br />Tweet this presentation:@yoavshapira and @adrianmott<br />
  52. 52. PLATFORM<br />Discussion at Individual<br />Tables<br />ArjunMoorthy: App Ideas and Economics<br />Jordyne Wu: Services Marketplace<br />Ben Smith:Salesforce.com Connector v2<br />Parker Jones: App Markeplace<br />
  53. 53. Content Camp<br />60 Minutes<br />Every Friday<br />@2PM ET<br />Day Camp<br />30 Minutes<br />Every Wednesday<br />@4PM ET<br />Learn More at Camp.HubSpot.com<br />

×